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  • I didn't think that it would blow up this much.

    我沒想過會發展到這種地步。

  • Because two years ago, you were just teaching English, right?

    因為僅僅兩年前你還在教英文對吧?

  • And now I've had like half a billion views. So it's pretty cool.

    而現在我已經累積了大概 5 億回瀏覽次數。還蠻酷的。

  • I'm hanging out with Drew Binsky in Hong Kong.

    我正在和 Drew Binsky 逛香港。

  • And yes, in less than two years he's gone from an English teacher with a blog to becoming a popular video maker reaching more than 500 million views across Facebook and YouTube.

    沒錯,在兩年內他就從一位經營部落格的英文老師變成了一位高人氣的影片製作人,在 Facebook 和 YouTube 平台累積超過 5 億的瀏覽數。

  • In 2018 he made more than $150,000 through ad revenue and brand deals.

    2018 年他透過廣告收益以及品牌簽約賺進超過 15 萬美元。

  • I'm even meeting his parents who were originally skeptical about their son ditching the traditional career path.

    我甚至與他的父母會面,他們原本對兒子偏離傳統職涯一事感到質疑。

  • A double-degree from a major university and he's running off to teach English?

    擁有一間好大學的雙主修學位,結果他跑去教英文?

  • Drew's already visited 163 countries, but he wants to visit every single one on the planet.

    Drew 已經拜訪過 163 個國家,但他還想遊遍全球每一個國家。

  • And just like any parent, his too can worry.

    天下父母心,他的父母也會感到憂慮。

  • So the last couples ones that he wants to hit, we'll have a debate on I'm sure.

    關於最後幾個他想去玩的國家,我很確定我們會有一番爭論。

  • But I'm here to find out how this guy escaped a traditional job to get paid six figures, travel and inspire millions in the process.

    但我來這裡是想知道,究竟他是怎麼捨棄傳統職業、賺進六位數,一邊旅遊還一邊啟發了數百萬人。

  • Drew's strategy is to make one video per day for his several million fans that he's racked up.

    Drew 採用的策略是為他至今累積的百萬名粉絲每天錄製一部影片。

  • Today he's doing an entire video on one of the world's cheapest Michelin-starred restaurants.

    今天他的影片是關於其中一間全球最便宜的米其林星級餐廳。

  • And everything he's doing is on the fly, nothing is pre-planned.

    影片裡的每個橋段都是即興發揮,不是他事先安排好的。

  • So, you're not doing a meet-up in Hong Kong with your fans?

    所以你不會在香港來個粉絲見面會囉?

  • No, I decided against it, we just did a huge one in Manilla.

    我決定不要。我們只會在馬尼拉辦個大場的見面會。

  • 250 people came on a rooftop with the city around us, with live food, live music.

    有 250 人來到屋頂上加入我們,俯瞰整座城市,有食物也有現場演奏的音樂。

  • He sometimes takes his work offline to do fan meet-ups, like this one he did recently in the Philippines.

    他的工作並不總在線上,他有時會辦粉絲見面會,就像最近在菲律賓這場。

  • Throughout my afternoon with him, I'm amazed to see how many times he gets recognized by people on the streets and the way people light up when they meet him.

    在我們共度的下午,我很驚訝地發現他有多常在街上被人認出來,而且那些人都因為見到他而興奮異常。

  • What is it like to see that many people show up to see you?

    有那麼多人特別跑過來見你,你的感受如何?

  • It's cool, I don't really think of it in that context. I'm just doing my thing every day, but it's special when you have hundreds of people coming to see you.

    很酷,可我其實不太會那麼想。我只是每天持續做著我的工作。不過當有幾百個人跑來看你,感覺很特別。

  • It's kind of like a musician is going to play a show in whatever city and people come because they like their music.

    好像一位音樂家來到一座城市,而人們因為喜歡他的音樂,跑來捧場。

  • So it's something similar to that, I guess. But I don't know, I just ride the wave.

    我想就有點像是那種感覺。但我也不清楚,我就只是把握當下。

  • So right now I'm shooting a video about the world's cheapest Michelin-starred restaurant.

    現在我正在拍攝一部關於全世界最便宜米其林餐廳的影片。

  • And if you want to make a cameo, man, we just ordered a bunch of food.

    如果你想客串演出的話很歡迎。我們剛剛點了一堆食物。

  • And sure enough I make a cameo.

    我當然也要參與演出囉!

  • Drew's originally from Arizona and he's quite outgoing.

    Drew 的家鄉在亞利桑那州,他的個性相當外向活潑。

  • At lunch, he talks to the people next to us, and I even learn he speaks some Korean.

    午餐的時候他向鄰座的客人交談,我很驚訝地發現他會講一點韓語。

  • You can't just overnight become a successful video maker, or anything, with any profession.

    你不可能一瞬間就變成一位成功的影片製作人,任何職業都不可能。

  • If you're a golfer you can't just wake up tomorrow and be on a PGA tour.

    如果你打高爾夫球,你不可能睡一覺起來隔天就有資格參加 PGA 巡迴賽。

  • To be in front of the camera all the time, it takes a certain person because you always have to be showing a personality.

    時常在鏡頭前亮相不是每個人都能勝任的工作,因為你得隨時展現出個人特質。

  • This is the money shot, dude.

    老兄,這鏡頭肯定超吸睛。

  • Drew started doing short videos on his SnapChat accounts before he transitioned to more professional, longer-form videos after his girlfriend bought him a video camera as a surprise.

    Drew 一開始用短片來經營 SnapChat 帳號;女友買了台攝影機給他當驚喜之後才轉變為更專業、時間加長的影片。

  • Oh man, this is the life, this is the good life, hanging out of a tram in Hong Kong.

    噢天,這才叫生活,很棒的生活,搭香港路面電車到處玩。

  • Things really took off for him though after he was able to take an organized trip to North Korea.

    他真正開始走紅是在官方安排下去了趟北韓。

  • His videos from that trip would rack up 10 million views.

    那部北韓旅遊影片最後得到了 1000 萬次瀏覽數。

  • And that's when he pivoted to being a full-time video maker.

    也正是那時候他轉變成全職的影片製作人。

  • So every month is different, one month I can make $1,000, one month I can make $30,000.

    每個月都不一樣,我可能有一個月賺 1000 美元,另一個月則賺到 30000 美元。

  • And both of those months have happened before.

    兩種情況都有發生過。

  • You made $30,000 before?

    你曾經一個月賺到三萬美元?

  • Yeah, yeah, through ads.

    嗯,對,透過廣告。

  • So if a video goes crazy viral on Facebook, I can make five figures on one video, and I make 30 videos a month.

    假設有支影片在臉書上爆紅,我就可能靠一支影片賺進五位數;而我一個月可以做 30 部影片。

  • So it's all like gambling right, but I never look at the money as a motivation or drive to do what I do.

    所以有點像賭博對吧?但我從來不把金錢當作是工作的原動力。

  • He also makes money through brand partnerships with companies like Booking.com and tourism boards.

    他也透過與品牌合作來賺錢,像是訂房網站 Booking 還有各地觀光局。

  • Including Germany, Jordan and Fiji that are looking to use bloggers and influencers to promote tourism.

    包含與德國、約旦、斐濟合作,運用部落客和網紅來促進觀光。

  • Visiting every country in the world isn't easy.

    走訪全世界的每一個國家並非易事。

  • It costs a lot of money, but Drew has figured out ways to budget.

    這會花上許多錢,不過 Drew 已經找到經費來源。

  • And the U.S. State Department has a number of countries listed as "Do Not Travel" for U.S. citizens.

    美國將一些國家列在「不建議民眾前往」的名單裡。

  • But Drew is on a mission to visit every country in the world and that inevitably means some big risks.

    但是 Drew 決心要走遍每一個國家,這必然意味著一些重大風險。

  • He posted videos from a trip he took to Iran, collectively, they gained more than 20 million views on his social media channels.

    他拍攝了幾部去伊朗旅遊的影片,在所有社群媒體帳號上總共累積了超過 2000 萬次瀏覽數。

  • At first it was hard to convince my mom and my parents that I'm going to do this full time.

    把這個當全職工作,一開始要說服媽媽、說服父母很困難。

  • My mom was like, "When are you coming back to get a corporate job?"

    我媽媽問:「你什麼時候要回來找一份辦公室工作?」

  • Because I studied economics, so they think I should get a corporate background, corporate job.

    因為我之前學的是經濟,他們認為我應該要有在公司上班的經歷,一份在辦公室的工作。

  • But I think I've proven to her now. She watches all my videos.

    但我想我已經證明給她看了。我的每一部影片她都會看。

  • And I think she knows that this is what I want to do.

    我想她知道這就是我想做的事情。

  • We're very traditional, so we sent our kids to college, they got a degree, you expect them to work.

    我們蠻傳統的,所以送小孩上大學、拿到學位,就期待他們開始上班。

  • And hopefully come back to Arizona or wherever they end up, but never to live out of the country.

    並且希望小孩回到亞利桑那州,或者不管他們最後在哪裡落腳,至少是在這個國家裡。

  • But while he's convinced them that this is a sustainable career path, now he just needs to convince them that he's going to finish his list of the remaining 40 countries he has left.

    雖然 Drew 已經說服爸媽這是條值得走下去的職涯道路,現在還得說服他們他要走完剩下的 40 個國家。

  • How do you feel when he travels to places like North Korea, or Central Africa, Lebanon?

    他到那些國家,像是北韓、中非、黎巴嫩旅行的時候,你心裡怎麼想?

  • There's times as a parent that you're very nervous about where he's going.

    身為父母,他要去的地方當然會讓你非常緊張。

  • So the last couple ones he wants to hit, we'll have a debate on, I'm sure.

    因此關於他最後想走訪的那幾個國家,我很確定我們得好好討論一下。

  • I don't know who will win the debate because Drew usually does.

    但不知道誰最後會吵贏,通常都是 Drew 獲勝。

  • That's the problem, Drew usually goes anyways.

    這是問題所在,通常 Drew 不管怎樣都會啟程。

  • Drew tells me that one of the most rewarding parts of his experience is exposing his parents to traveling outside of the U.S., which they didn't used to do before.

    Drew 告訴我他的旅遊經歷其中一項最有成就感的事情,就是讓父母親到美國以外的地方去旅行,他們以前不會這麼做。

  • We're starting to travel, which we've never done before, outside the United States.

    我們開始去美國境外旅遊,我們以前從沒這麼做過。

  • So it has opened up our lives to different cultures, different foods and you know, different areas.

    因此這開拓了我們的生活,接觸到不同文化、食物、地區。

  • And now, his parents accept the fact that his career path is anything but traditional.

    而現在他的父母已經接受他的職業選擇一點也不傳統。

  • It's amazing that the millennial generation will figure it out. 5, 6, 10 years ago this didn't exist and he has millions of followers.

    千禧世代會想出這件事真的很令人驚奇。5、6 年前,10 年前這根本不存在,而他現在有百萬名粉絲。

  • I actually wake up every morning and the first thing I do is look for a Facebook video or Instagram post, it's my favorite thing to do.

    其實我每天起床第一件事是去找他的 Facebook 影片或 Instagram 發文,這是我最喜歡做的事情。

  • If it doesn't happen, I go, what's going on? And I give him grief. But it's really cool.

    如果沒更新的話,我會想,是在搞什麼?然後嘲笑他一下。這真的很酷。

  • It's kind of a validation when I take them around and they see what I'm doing as a real thing and a real job.

    當我帶他們出走,這過程有點像在證明,他們會看見我在做的事情,並且體認到這是一份貨真價實的工作。

  • Definitely there's like an a-ha moment where I'm like, I'm happy that they're seeing what I'm doing is real.

    當然這會產生一種驚喜瞬間,很開心他們認同了我的努力。

I didn't think that it would blow up this much.

我沒想過會發展到這種地步。

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告別朝九晚五,熱愛旅行就把旅行當工作! (This travel enthusiast skipped a corporate job, but still makes six figures | CNBC Make It)

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    Jessieeee   發佈於 2019 年 06 月 06 日
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