The design of this logo began in Seattle in 1971.

這個商標的設計開始於 1971 年的西雅圖。

With three university friends who really liked coffee.

來自於三位熱愛咖啡的大學好友。

They also really liked the Herman Melville novel Moby Dick.

他們也非常喜歡 Herman Melville 的小說《白鯨記》。

So much so, they decided to name their company after Captain Ahab's ship.

喜歡到他們決定用亞哈船長的船來命名他們的公司。

But branding exec Terry Heckler decided Pequod coffee didn't sound quite right.

但是品牌經理 Terry Heckler 認為 Pequod 咖啡聽起來不太合適。

So they went with the name of the first-mate: Starbuck.

所以他們用了大副的名字：星巴克。

Heckler then trawled through maritime books and found a 15th century woodcut of a two-tailed siren.

接著 Heckler 翻閱了許多海事書籍，並找到了一個 15 世紀的雙尾海妖木版畫。

Instead of luring sailors onto the rocks, this mythical mermaid would call people to come and grab a cup of coffee.

這隻神話中的美人魚反而不是引誘水手靠近岩石，而是呼喚人們來喝一杯咖啡。

Initially her chest was bare, but after some complaints Heckler redrew the design with long hair that covered her body.

起初她的胸部是赤裸的，但是在收到一些抱怨後 Heckler 重新繪製這個設計，用長髮蓋住她的身體。

The logo also went from brown to green, a symbol of freshness and growth.

商標顏色也從棕色變為綠色，象徵著新鮮與成長。

In 2011, the Starbucks siren was redesigned with rounder details, a longer shadow was also introduced on the right side of her nose.

2011 年，星巴克美人魚經過重新設計，線條變得更加圓潤，她鼻子的右側也被加入一條更長的陰影。

A small element of asymmetry which made her feel more human.

一個小小的不對稱元素，讓她感覺更人性化。

She can be spotted in 76 countries and markets, helping Starbucks to reach a brand value of more than 8.7 billion USD.

你可以在 76 個國家和市場裡看見她，幫助星巴克達到超過 87 億美金的品牌價值。

Bold and alluring, this is the design that started with a myth and became a coffee legend.

大膽而迷人，這是一個從神話開始轉變為咖啡界傳奇的設計。