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A vlog, this is a keynote, my second keynote.
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I gave two at ComplexCon and
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this one had a lot of juice to it,
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a lot of young entrepreneurship.
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The framework of how I see the game being played
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right now and I hope you really enjoy it
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and I'll talk to you soon.
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(intense music)
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(audience cheers and applauds)
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Thank you, thank you.
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Thank you, guys.
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Appreciate you, how's everybody?
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(crowd cheers)
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Good,
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so Ferg didn't make it this morning,
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so we switched it to this afternoon.
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Now Ferg's not making it again so,
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he asked me to apologize on his behalf,
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you know how rapper's do, so,
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what I really wanna do,
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the mic is set up here.
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I'm gonna rant a little bit
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but for a lot of you, I know that a lot of you
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know my two cents, my spiel, I know a bunch
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of you came through the booth,
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so I wanna thank you so much for that.
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I appreciate you supporting K-Swiss and I
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but the mic's there, I highly recommend,
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I'm probably gonna go into it like 10 or 15 minutes,
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so if you've got questions,
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this is kind of the opportunity,
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so feel free to start lining up over there.
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My man, that's not wasting time.
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So cool, let me set up a little bit of a framework
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before we get into the Q and A,
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talk about a little bit what I wanna talk about.
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First of all, it's super amazing to be here because
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just the vibe of this event is a lot of fun for me
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because, as some of you know,
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I grew up a baseball card kid and
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as soon as I walked down to the convention,
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I was like, oh shit, I know this flavor.
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This was baseball cards, 1989, like,
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the level of entrepreneurship that I saw downstairs,
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people literally wanting to fight over their position
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in line because they knew they had to get a better one
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to flip their shit, I respect that shit.
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I know people are frowning on the fighting,
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I recommend it.
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(audience laughs)
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People are trying to eat, you know, so,
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that was amazing and just the level of culture
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and more importantly, I'm old, so I grew up
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where everybody was kind of divided when it came
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to hip-hop and culture and everybody kind
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of stayed in their own lanes,
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just watching this generation bleed into each other,
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white, brown, yellow, black, green,
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it's just fucking incredible and honestly,
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people shit on millennials all the time.
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I think some of you know I'm like the reverse,
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I think the fucking millennials are the best.
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I know nothing but lazy people that are older,
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so, maybe a little entitlement just 'cause things
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have been good so you don't know the difference.
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How many people under 30, raise your hand.
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Right so, for all of you,
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the big thing that you need to keep in mind
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is you haven't been punched in the fucking mouth yet,
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2008, 2001, 2000, 9/11, the stock market crash,
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the Bear Stearn shit, the biggest thing that you
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don't know yet is when the whole economy crashes,
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you go from being an entrepreneur of a t-shirt company
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to working at Bank of America because the money
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gets sucked out of the system so,
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I'm not trying to frown on anything,
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I'm trying to put everybody in the right perspective.
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Everybody under 30 here understands it better,
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the places that people pay attention to,
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which is the only thing I give a fuck about,
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the way you guys collaborate with each other
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and have love for each other,
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way better than ever before,
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the only vulnerability that this room has is
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lack of blood pouring out of their mouth
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and I mean that, 'cause there's so much money
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in the system, like it feels normal to sell
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shit through Instagram until 20% more people
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don't have money to spend on stuff and then the
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shit gets tight and so,
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I highly recommend, where I'm going with that,
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is not like (groans), where I'm going with that is
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get practical.
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A lot of people are just not practical.
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A lot of people take in money,
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instead of investing it back into their business,
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buying dumb shit.
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There was a whole lot of dumb shit buying downstairs today.
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(audience laughs)
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There was.
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There was a bunch of people that bought shit
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to make money, that's good buying shit.
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There's a lot of people buying shit downstairs today
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to close the gap on insecurities that they have.
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(audience cheers)
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A lot of people bought shit because they think
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the logo on their hoodie or on their kicks
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is gonna make them feel better, but it's not
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and it's gonna speed up the process of you losing,
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not the other way around so,
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we need more practicality in this space, that's for sure
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but if you came to this and clearly you did,
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'cause we're here,
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but I'm talking to the people watching,
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if you came to this, you're fucking so much more
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ahead of people.
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I was trying to tell people downstairs,
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for a lot of you, you've been fucking with this
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kind of game, whether it's hip-hop or sneakers
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or street or urban, you've been fucking with it,
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probably maybe even your whole life, right
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or maybe for a little while.
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The number one thing and I'm gonna say it,
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as an outsider, even though I fuck with it
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and it fucks with me,
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the number one thing that you guys need to understand
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is this shit hasn't even started yet.
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Everything that's happening here is what
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it's gonna be,
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you think that's what it is right now
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'cause that's your reality because you haven't lived
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in enough places, tasted enough shit and been
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in enough rooms.
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For example, Nike's a big shot downstairs
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but why do they spend 90% of their advertising money
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on dumb shit that you don't pay attention to?
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Why did Under Armour go from being in the game
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to being completely out of the game,
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nobody gives a fuck about Under Armour here.
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How did that happen in 36 months?
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'Cause they acted like Nike.
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So, be real smart about what's going on.
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Be real smart about what's going on,
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I heard somebody say Durant,
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fucking Under Armour was sitting on Steph Curry
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at the fucking apex, right,
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Jordan Spieth at the apex,
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they got Tom fucking piece of shit Brady, right?
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- [Audience Member] Take it easy.
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I get it.
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(audience laughs)
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My man, this is me taking it easy, my man.
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And so, and so they have all that and you know
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what they couldn't do?
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The thing that comes natural to everybody in this room.
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They couldn't trade culture.
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They put out piece of shit sneaker after
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piece of shit sneaker,
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they took for granted where your attention was
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and they thought if they're gonna drop the Steph Curry's,
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they're gonna do that as a three minute commercial
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during the NBS finals and you guys were all off
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watching the finals, it went to commercial,
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you took out your phone and you're looking at
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highlights at @dunk on Instagram,
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not the fucking commercial.
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People don't get it.
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You get it.
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Here's what you don't get.
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You fucking lack patience.
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All of you that just came through my booth,
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all your fucking questions, they all came down
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to the same shit.
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Too many of you talk about being it,
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but you're not living it.
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You wanna be about patience and hustle,
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it's fun to say to me, it's fun to tweet
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that you're a fucking entrepreneur.
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It's a lot harder to bleed 15 hours a day, everyday,
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for 15 years.
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One of my best friends in the world, Dustin Sing,
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fourth row back, that man and I drove back from
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Mount Ida College the day we left college.
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We drove back, yapped it up, reminisced,
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this was it, it was over,
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reminisced, got to the parking lot around 3:00 that day,
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we hugged it out, he went on his way,
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took a train, I walked into the liquor store
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as a 22 year old and I talked to that man
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five to 15 times for the next eight years, true?
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It fucking worked, it was patient,
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fucking bled, grinded, for real,
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not, now it's made up my narrative as an entrepreneur
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and it's cool, I lived it.
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There's not a lot of people that know it
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but he does, he knows the truth.
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He knows in college I went fucking home every weekend
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on the Amtrak, not Acela, I wasn't fancy back then
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and fucking went and worked and I'd come back.
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I left for the weekends.
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He also knows I didn't go to class, ever.
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He was also phenomenal at video games.
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He should be an E-Sports star,
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but that's another story for another day.
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Nonetheless, the bottom line is,
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when people ask me questions or when I talk
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or things of that nature,
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the difference is, I lived it.
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I don't just talk about it and
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I get why you don't wanna do it
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and it comes from insecurity.
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You're worried.
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You know why you guys aren't patient?
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'Cause you wanna win already to fucking stick it
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to your fucking parents, right?
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The reason you're impatient is less about you
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wanting to buy certain shit,
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though a lot of you are fucked up on that bullshit game,
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it's more because people are telling you you can't,
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you decide to do your own thing and now you're
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on the clock and everybody's watching and your
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grandma's telling you you should have stayed in school
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but you've gotta understand,
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it doesn't matter if you win in the first half,
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it doesn't matter if you're up 17
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going into the 4th quarter,
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you've gotta win the actual game.
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You need to be shit on in your 20s and 30s,
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so then you can fucking clown on people in your 40s
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and I tell them I fucking told you.
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You understand?
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(audience applauds)
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And the best part is you gotta love the fucking losses.
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Do you know how happy I am right now
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that they put a c before the k in my last name
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and misspelled it?
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(audience laughs)
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I'm being dead serious.
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This is going great, I love your admiration,
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the number one thing I'm excited about
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right this fucking second onstage,
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is they misspelled my fucking name.
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(audience laughs)
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'Cause I look at that and I'm like yes,
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'cause I love losing.
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You know why I gave up on the Rangers and the Yankees?
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'Cause they won championships.
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You know why I fuck with the Jets and the Knicks?
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'Cause they suck
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and that is the fundamental difference