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  • A vlog, this is a keynote, my second keynote.

  • I gave two at ComplexCon and

  • this one had a lot of juice to it,

  • a lot of young entrepreneurship.

  • The framework of how I see the game being played

  • right now and I hope you really enjoy it

  • and I'll talk to you soon.

  • (intense music)

  • (audience cheers and applauds)

  • Thank you, thank you.

  • Thank you, guys.

  • Appreciate you, how's everybody?

  • (crowd cheers)

  • Good,

  • so Ferg didn't make it this morning,

  • so we switched it to this afternoon.

  • Now Ferg's not making it again so,

  • he asked me to apologize on his behalf,

  • you know how rapper's do, so,

  • what I really wanna do,

  • the mic is set up here.

  • I'm gonna rant a little bit

  • but for a lot of you, I know that a lot of you

  • know my two cents, my spiel, I know a bunch

  • of you came through the booth,

  • so I wanna thank you so much for that.

  • I appreciate you supporting K-Swiss and I

  • but the mic's there, I highly recommend,

  • I'm probably gonna go into it like 10 or 15 minutes,

  • so if you've got questions,

  • this is kind of the opportunity,

  • so feel free to start lining up over there.

  • My man, that's not wasting time.

  • So cool, let me set up a little bit of a framework

  • before we get into the Q and A,

  • talk about a little bit what I wanna talk about.

  • First of all, it's super amazing to be here because

  • just the vibe of this event is a lot of fun for me

  • because, as some of you know,

  • I grew up a baseball card kid and

  • as soon as I walked down to the convention,

  • I was like, oh shit, I know this flavor.

  • This was baseball cards, 1989, like,

  • the level of entrepreneurship that I saw downstairs,

  • people literally wanting to fight over their position

  • in line because they knew they had to get a better one

  • to flip their shit, I respect that shit.

  • I know people are frowning on the fighting,

  • I recommend it.

  • (audience laughs)

  • People are trying to eat, you know, so,

  • that was amazing and just the level of culture

  • and more importantly, I'm old, so I grew up

  • where everybody was kind of divided when it came

  • to hip-hop and culture and everybody kind

  • of stayed in their own lanes,

  • just watching this generation bleed into each other,

  • white, brown, yellow, black, green,

  • it's just fucking incredible and honestly,

  • people shit on millennials all the time.

  • I think some of you know I'm like the reverse,

  • I think the fucking millennials are the best.

  • I know nothing but lazy people that are older,

  • so, maybe a little entitlement just 'cause things

  • have been good so you don't know the difference.

  • How many people under 30, raise your hand.

  • Right so, for all of you,

  • the big thing that you need to keep in mind

  • is you haven't been punched in the fucking mouth yet,

  • 2008, 2001, 2000, 9/11, the stock market crash,

  • the Bear Stearn shit, the biggest thing that you

  • don't know yet is when the whole economy crashes,

  • you go from being an entrepreneur of a t-shirt company

  • to working at Bank of America because the money

  • gets sucked out of the system so,

  • I'm not trying to frown on anything,

  • I'm trying to put everybody in the right perspective.

  • Everybody under 30 here understands it better,

  • the places that people pay attention to,

  • which is the only thing I give a fuck about,

  • the way you guys collaborate with each other

  • and have love for each other,

  • way better than ever before,

  • the only vulnerability that this room has is

  • lack of blood pouring out of their mouth

  • and I mean that, 'cause there's so much money

  • in the system, like it feels normal to sell

  • shit through Instagram until 20% more people

  • don't have money to spend on stuff and then the

  • shit gets tight and so,

  • I highly recommend, where I'm going with that,

  • is not like (groans), where I'm going with that is

  • get practical.

  • A lot of people are just not practical.

  • A lot of people take in money,

  • instead of investing it back into their business,

  • buying dumb shit.

  • There was a whole lot of dumb shit buying downstairs today.

  • (audience laughs)

  • There was.

  • There was a bunch of people that bought shit

  • to make money, that's good buying shit.

  • There's a lot of people buying shit downstairs today

  • to close the gap on insecurities that they have.

  • (audience cheers)

  • A lot of people bought shit because they think

  • the logo on their hoodie or on their kicks

  • is gonna make them feel better, but it's not

  • and it's gonna speed up the process of you losing,

  • not the other way around so,

  • we need more practicality in this space, that's for sure

  • but if you came to this and clearly you did,

  • 'cause we're here,

  • but I'm talking to the people watching,

  • if you came to this, you're fucking so much more

  • ahead of people.

  • I was trying to tell people downstairs,

  • for a lot of you, you've been fucking with this

  • kind of game, whether it's hip-hop or sneakers

  • or street or urban, you've been fucking with it,

  • probably maybe even your whole life, right

  • or maybe for a little while.

  • The number one thing and I'm gonna say it,

  • as an outsider, even though I fuck with it

  • and it fucks with me,

  • the number one thing that you guys need to understand

  • is this shit hasn't even started yet.

  • Everything that's happening here is what

  • it's gonna be,

  • you think that's what it is right now

  • 'cause that's your reality because you haven't lived

  • in enough places, tasted enough shit and been

  • in enough rooms.

  • For example, Nike's a big shot downstairs

  • but why do they spend 90% of their advertising money

  • on dumb shit that you don't pay attention to?

  • Why did Under Armour go from being in the game

  • to being completely out of the game,

  • nobody gives a fuck about Under Armour here.

  • How did that happen in 36 months?

  • 'Cause they acted like Nike.

  • So, be real smart about what's going on.

  • Be real smart about what's going on,

  • I heard somebody say Durant,

  • fucking Under Armour was sitting on Steph Curry

  • at the fucking apex, right,

  • Jordan Spieth at the apex,

  • they got Tom fucking piece of shit Brady, right?

  • - [Audience Member] Take it easy.

  • I get it.

  • (audience laughs)

  • My man, this is me taking it easy, my man.

  • And so, and so they have all that and you know

  • what they couldn't do?

  • The thing that comes natural to everybody in this room.

  • They couldn't trade culture.

  • They put out piece of shit sneaker after

  • piece of shit sneaker,

  • they took for granted where your attention was

  • and they thought if they're gonna drop the Steph Curry's,

  • they're gonna do that as a three minute commercial

  • during the NBS finals and you guys were all off

  • watching the finals, it went to commercial,

  • you took out your phone and you're looking at

  • highlights at @dunk on Instagram,

  • not the fucking commercial.

  • People don't get it.

  • You get it.

  • Here's what you don't get.

  • You fucking lack patience.

  • All of you that just came through my booth,

  • all your fucking questions, they all came down

  • to the same shit.

  • Too many of you talk about being it,

  • but you're not living it.

  • You wanna be about patience and hustle,

  • it's fun to say to me, it's fun to tweet

  • that you're a fucking entrepreneur.

  • It's a lot harder to bleed 15 hours a day, everyday,

  • for 15 years.

  • One of my best friends in the world, Dustin Sing,

  • fourth row back, that man and I drove back from

  • Mount Ida College the day we left college.

  • We drove back, yapped it up, reminisced,

  • this was it, it was over,

  • reminisced, got to the parking lot around 3:00 that day,

  • we hugged it out, he went on his way,

  • took a train, I walked into the liquor store

  • as a 22 year old and I talked to that man

  • five to 15 times for the next eight years, true?

  • It fucking worked, it was patient,

  • fucking bled, grinded, for real,

  • not, now it's made up my narrative as an entrepreneur

  • and it's cool, I lived it.

  • There's not a lot of people that know it

  • but he does, he knows the truth.

  • He knows in college I went fucking home every weekend

  • on the Amtrak, not Acela, I wasn't fancy back then

  • and fucking went and worked and I'd come back.

  • I left for the weekends.

  • He also knows I didn't go to class, ever.

  • He was also phenomenal at video games.

  • He should be an E-Sports star,

  • but that's another story for another day.

  • Nonetheless, the bottom line is,

  • when people ask me questions or when I talk

  • or things of that nature,

  • the difference is, I lived it.

  • I don't just talk about it and

  • I get why you don't wanna do it

  • and it comes from insecurity.

  • You're worried.

  • You know why you guys aren't patient?

  • 'Cause you wanna win already to fucking stick it

  • to your fucking parents, right?

  • The reason you're impatient is less about you

  • wanting to buy certain shit,

  • though a lot of you are fucked up on that bullshit game,

  • it's more because people are telling you you can't,

  • you decide to do your own thing and now you're

  • on the clock and everybody's watching and your

  • grandma's telling you you should have stayed in school

  • but you've gotta understand,

  • it doesn't matter if you win in the first half,

  • it doesn't matter if you're up 17

  • going into the 4th quarter,

  • you've gotta win the actual game.

  • You need to be shit on in your 20s and 30s,

  • so then you can fucking clown on people in your 40s

  • and I tell them I fucking told you.

  • You understand?

  • (audience applauds)

  • And the best part is you gotta love the fucking losses.

  • Do you know how happy I am right now

  • that they put a c before the k in my last name

  • and misspelled it?

  • (audience laughs)

  • I'm being dead serious.

  • This is going great, I love your admiration,

  • the number one thing I'm excited about

  • right this fucking second onstage,

  • is they misspelled my fucking name.

  • (audience laughs)

  • 'Cause I look at that and I'm like yes,

  • 'cause I love losing.

  • You know why I gave up on the Rangers and the Yankees?

  • 'Cause they won championships.

  • You know why I fuck with the Jets and the Knicks?

  • 'Cause they suck

  • and that is the fundamental difference