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  • We've signed up to join the trade show in Taipei at the WTC there.

    我們已經報名參加辦在台北世貿的商展了

  • There are a lot of venues there.

    那裏有好幾個會場

  • We need the team to prepare better this year.

    今年,我們的團隊得準備地更好

  • Last year our booth was in a bad location.

    去年,我們的展位的地點很不好

  • I'm well aware of that.

    我知道

  • So I'd like someone to try to research and negotiate for better locations.

    所以我要有人試著調查一下並幫我們協調到比較好的位置

  • The networking that was prepared for us failed

    去年準備給我們用的網路斷線了

  • and we weren't able to communicate with the headquarters,

    導致我們不能和總部溝通

  • or even get online to show potential customers our website.

    甚至連上網讓我們的潛在顧客看我們的網站都不行

  • Taipei has better MICE support.

    台北的會展支援比較好

  • We had a large LCD screen that stayed dark most of the week .

    去年,我們有一個大型液晶螢幕,整個禮拜都是黑的

  • Yes, the whole booth needs to be checked and double checked.

    對阿,我們需要檢查整個展間,而且要再次確認

  • We finally got it working near the end with something graphical,

    一直到要結束了我們才解決了問題,可以顯示一些圖表

  • but the last two days of the trade fair was for the public

    但是商展的最後兩天是給民眾參觀的

  • and most of the professionals had already left.

    大部分的專業人士都已經離開了

  • The last two day s of the show, on Saturday and Sunday are when the public is allowed,

    展覽的最後兩天是星期六和星期日,民眾可以參觀

  • but there are still potential clients too.

    但還是有潛在客戶

  • We obviously don't care about the public as much as

    很顯然的,我們著重的不是在一般大眾上

  • we do about those bigwigs visiting on the first couple of days.

    而是在前幾天來參觀的一些商場大亨

  • We need to have the booth perfect on the first day.

    我們在第一天就要確保我們的展間完美無瑕

  • We're budgeting a lot of money for advertising costs

    我們為了宣傳也編列了大筆的預算

  • including the design and construction of the booth display.

    包含展間呈現的設計與裝潢

  • So this is going to take a lot of research and planning.

    所以這會需要大量的調查與企劃

  • Also in addition to business cards,

    除此之外,還有名片

  • I'd like to get much more branded promotional merchandise on our table that people can take for free.

    我想要在我們的桌上放上許多有打公司名字的宣傳品,大家可以免費索取

  • I'd like to get the logo on about five or six different things in our booth.

    我們展位上也要有五到六個東西上面有我們的標誌

  • Something a little more exciting than coffee cups or key-chains.

    要一些比咖啡杯和鑰匙圈更讓人吸引人的東西

  • How about USB flash drives?

    那 USB 隨身碟怎麼樣?

  • No one would throw those away.

    沒人會把這種東西丟掉

  • I would keep mine forever.

    我就會把我拿到的留著

  • That's a great idea.

    這是個好主意

  • We also would like to communicate with participating companies that we can partner with

    我們也要和我們合作的其他參展公司溝通

  • and try to save a little money supporting each other.

    並互相支援,可以少花點錢

  • Then if everything goes well,

    然後,如果一切順利的話

  • well try to schedule a couple more trade fairs worldwide .

    我們在試著去世界各地多參加一些商展

  • Let's just hope it goes better than last year.

    我們一起期待會辦得比去年好吧!

We've signed up to join the trade show in Taipei at the WTC there.

我們已經報名參加辦在台北世貿的商展了

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如何策劃一個商展(Part 2) (27: How to plan for a Trade Show Part 2)

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    Sh, Gang (Aaron)   發佈於 2017 年 07 月 17 日
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