I went to a science fiction convention at the Los Angeles Convention Center last year. I met Darth Vader.

我去年去洛杉磯會議中心參加了一個科幻大會，在那遇到了黑武士

Those shows don't often use extravagant booths. In most trade shows, participating companies must invest a lot of money for booth space, travel, accommodations, and advertising.

這種展通常不會用太招搖的展位，在大多數的商展中，參展的公司必須為了展位空間、交通、住宿和宣傳投入大筆資金

There's also telecommunication, networking, promotional literature and marketing items such as branded promotional merchandise.

還有通訊、網路、推廣文宣，還和行銷的物品，像是打上公司名的宣傳品

I got a coffee mug with R2D2 on it.

我就拿到了一個上面有 R2-D2 的咖啡馬克杯

A trade fair, trade show, trade exhibition or expo is an organized exhibition where companies can showcase and demonstrate their latest products, services and activities.

商業市集、商業秀、商展、博覽會都是經計畫的展覽，很多公司可以在那展示或示範使用他們的最新的產品、服務，或活動

It's also a time to examine market trends and opportunities and competition.

同時也是一個可以檢視市場趨勢、商機、競爭的時機

Consumer fairs are open to the public, but only some trade fairs are not open to the public.

消費展是開放給大眾參加的，但只有一些商展是不開放給民眾參加的

Others can only be attended by company representatives, members of the press. Sometimes the public can go in the final two days of the exhibition.

其他的是給公司代表、媒體人士參加的。有時候，在這種展覽的最後兩天會開放給民眾參觀

Wow. How many shows are there every year?

哇！每年有多少展覽啊？

In the United States, there are over 10,000 trade shows held every year. The tradition of trade fairs go back to late medieval Europe.

在美國，每年舉辦了上萬場的商展。商展的傳統可以追溯回歐洲中世紀後期

During the late 18th century, industrial exhibitions in Europe and North America became more common due to the Industrial Revolution.

在十八世紀末，因為工業革命的緣故，歐洲和北美的工業展變得更加的普遍

In the 21st century, with the rapid industrialization of Asia, trade shows are now commonplace throughout Asia, where China dominates with more than 55% of all trade show space sold.

隨著二十一世紀亞洲的快速工業化，在亞洲各地，商展都很常見，而且中國占了超過商展市場的百分之 55

Yay. Asia!

對，亞洲！

Yay. Asia!

對，就是亞洲！