which has meant different things at different times.

它在不同的時空， 有不同的含義。

But all truly inspiring design projects have one thing in common:

但所有真正激勵人心的設計， 都有一個共同點：

they began with a dream.

它們源自夢想。

And the bolder the dream,

越是大膽的夢想，

the greater the design feat that will be required to achieve it.

越需要優秀的設計來成就它。

And this is why the greatest designers are almost always

這也是為什麼 最了不起的設計家總是那些

the biggest dreamers and rebels and renegades.

懷著雄心的夢想家， 叛逆份子與叛徒。

This has been the case throughout history,

縱觀歷史也是如此，

all the way back to the year 300 BC,

可以回溯到公元前 300 年。

when a 13-year-old became the king

當時一位十三歲的少年

of a remote, very poor and very small Asian country.

在一個遙遠、貧困的 亞洲小國登基為王。

He dreamt of acquiring land, riches and power

他夢想用武力征服領土、 財富以及權力。

through military conquest.

而他的設計本領，

And his design skills --

雖然聽起來有點不可思議，

improbable though it sounds --

但正是助他達成目標的基礎。

would be essential in enabling him to do so.

在當時，

At the time,

所有的武器是以各不相同的規格， 手工打造而成。

all weapons were made by hand to different specifications.

當一個弓箭手在戰場上 用盡自己所有的箭，

So if an archer ran out of arrows during a battle,

他不見得能拿其它人的箭來發射。

they wouldn't necessarily be able to fire another archer's arrows

這讓他們在戰鬥時缺乏效率，

from their bow.

而且脆弱。

This of course meant that they would be less effective in combat

嬴政解決了這個問題。

and very vulnerable, too.

他堅持所有的弓與箭 都設計得一模一樣，

Ying solved this problem

以利交互使用，

by insisting that all bows and arrows were designed identically,

且用相同的方式處理 匕首、斧頭、長矛和盾牌，

so they were interchangeable.

以及其它的武器裝備。

And he did the same for daggers, axes, spears, shields

他裝備精良的軍隊 贏了一場又一場的戰役。

and every other form of weaponry.

十五年內，

His formidably equipped army won batter after battle,

他的小王國成功征服了

and within 15 years,

鄰近所有比它強大而富有的國家，

his tiny kingdom had succeeded in conquering

並建立了大秦帝國。

all its larger, richer, more powerful neighbors,

在當時，沒有人

to found the mighty Chinese Empire.

會想到用「設計家」來稱呼嬴政。

Now, no one, of course,

那是當然。

would have thought of describing Ying Zheng as a designer at the time --

然而，他自然而然地使用設計，

why would they?

加上極致的創造力，

And yet he used design unknowingly and instinctively

去達成他的目標。

but with tremendous ingenuity

另一位不可多得的設計家也是如此。

to achieve his ends.

相同地，他並非使用暴力 來達到他的目的。

And so did another equally improbable, accidental designer,

這是愛德華．蒂奇， 著名的英國海盜「黑鬍子」。

who was also not above using violence to get what he wanted.

那是海盜的黃金時代，

This was Edward Teach, better known as the British pirate, Blackbeard.

盜賊橫行在公海上。

This was the golden age of piracy,

當殖民地貿易蒸蒸日上，

where pirates like Teach were terrorizing the high seas.

海盜也獲利豐厚。

Colonial trade was flourishing,

像是蒂奇這樣更精明的海盜， 知道若要劫掠最多的贓物，

and piracy was highly profitable.

他們需要殘酷而猛烈地攻擊敵人，

And the smarter pirates like him realized that to maximize their spoils,

迫使對方迅速投降。

they needed to attack their enemies so brutally

換句話說，

that they would surrender on sight.

他們可以不費彈藥地攻下船隻，

So in other words,

不損一兵一卒。

they could take the ships without wasting ammunition,

為此愛德華．蒂奇 重新打造自己成「黑鬍子」，

or incurring casualties.

扮演一個冷血的惡魔。

So Edward Teach redesigned himself as Blackbeard

他穿著厚重外套和大帽子， 以突顯他的身高，

by playing the part of a merciless brute.

並蓄起濃密的黑鬍子 來掩蓋他的臉。

He wore heavy jackets and big hats to accentuate his height.

他把手槍斜背在雙肩上。

He grew the bushy black beard that obscured his face.

他甚至把火柴裝在帽緣，

He slung braces of pistols on either shoulder.

每當他的船隻準備攻擊， 就點燃火柴，發出兇狠的嘶鳴。

He even attached matches to the brim of his hat and set them alight,

如同當時的其它海盜，

so they sizzled menacingly whenever his ship was poised to attack.

他升起的旗幟上， 有令人毛骨悚然的符號：

And like many pirates of that era,

是骷髏頭與一對交叉的人骨。

he flew a flag that bore the macabre symbols

由於數百年來這些圖案 在不同的文化中都代表死亡。

of a human skull and a pair of crossed bones,

因此人們能在瞬間 明白它們的含義，

because those motifs had signified death in so many cultures for centuries,

即便是在沒有法律 與文字的公海上也一樣：

that their meaning was instantly recognizable,

「束手投降，以免遭於難。」

even in the lawless, illiterate world of the high seas:

而他明智的受害者 皆在對峙之初就放棄扺抗。

surrender or you'll suffer.

這樣說來，

So of course, all his sensible victims surrendered on sight.

很容易明白為什麼 愛德華．蒂奇和他的海盜，

Put like that,

可以被視為現代傳播設計的先行者，

it's easy to see why Edward Teach and his fellow pirates

而他們致命的符號...

could be seen as pioneers of modern communications design,

(笑聲)

and why their deadly symbol --

還有喔，

(Laughter)

他們致命的符號， 這個骷髏頭的圖案，

there's more --

是現代商標的先驅，

why their deadly symbol of the skull and crossbones

就像我身後的這些巨大的紅色字母，

was a precursor of today's logos,

當然它們表達的訊息差很多。

rather like the big red letters standing behind me,

(笑聲)

but of course with a different message.

此外，設計也被用在高尚的一方。

(Laughter)

另一位同樣才華橫溢、 難以多得的設計家，

Yet design was also used to nobler ends

是十九世紀的英國護士 佛羅倫斯．南丁格爾。

by an equally brilliant and equally improbable designer,

她的使命是為眾人 提供良好的醫療服務。

the 19th-century British nurse, Florence Nightingale.

南丁格爾生於一個 富有的英國大家庭。

Her mission was to provide decent healthcare for everyone.

她自願在克里米亞戰爭 投入軍醫工作時，

Nightingale was born into a rather grand, very wealthy British family,

家人都感到非常震驚。

who were horrified when she volunteered to work in military hospitals

抵達之後，她迅速意識到

during the Crimean War.

在骯髒惡臭的病房裡 受到感染的致死人數，

Once there, she swiftly realized

高於在戰鬥中遭受的創傷。

that more patients were dying of infections that they caught there,

因此她發起運動

in the filthy, fetid wards,

去設計建造更乾淨明亮、 空氣流通的診所。

than they were of battle wounds.

回到英國後，

So she campaigned for cleaner, lighter, airier clinics

她參與了另一項運動，

to be designed and built.

這次是推動平民醫院。

Back in Britain,

她堅持這些醫院也要 符合相同的設計與準則。

she mounted another campaign,

這樣的「南丁格爾病房」

this time for civilian hospitals,

在接下來幾十年 成為醫院設計的主流。

and insisted that the same design principles were applied to them.

而其中的一些元素 一直延用到今日。

The Nightingale ward, as it is called,

但在那之後，

dominated hospital design for decades to come,

在工業時代， 設計僅被視為一項工具，

and elements of it are still used today.

主要用在規格化與專業化。

But by then,

它被限制了特定功能，

design was seen as a tool of the Industrial Age.

通常用在追求商業目標，

It was formalized and professionalized,

而非出於直覺的應用，

but it was restricted to specific roles

像是南丁格爾、黑鬍子， 或是秦始王曾經做到的。

and generally applied in pursuit of commercial goals

到了二十世紀，

rather than being used intuitively,

這個商業思潮是如此強勢，

as Florence Nightingale, Blackbeard and Ying Zheng had done.

任何偏離它的設計者

By the 20th century,

皆冒著被視為怪人 或破壞分子的風險。

this commercial ethos was so powerful,

他們之中，有一位是我的偶像，

that any designers who deviated from it

那就是天才洋溢的 拉士羅．摩荷里．那基。

risked being seen as cranks or subversives.

他是匈牙利的藝術家與設計師，

Now among them is one of my great design heroes,

他的創新對日用科技的衝擊

the brilliant László Moholy-Nagy.

是如此深遠，

He was the Hungarian artist and designer

直至今日仍影響著 我們手機和電腦螢幕上的

whose experiments with the impact of technology on daily life

數位影像設計。

were so powerful

在1920年代的德國， 他徹底改變了包浩斯設計學院。

that they still influence the design of the digital images

但數年後，當他推展 芝加哥分校遇到困難時，

we see on our phone and computer screens.

他以前的同事卻避他唯恐不及。

He radicalized the Bauhaus Design School in 1920s Germany,

摩荷里的構想 大膽敏銳一如以往，

and yet some of his former colleagues shunned him

但他的設計方式卻太實驗性，

when he struggled to open a new Bauhaus in Chicago years later.

而他堅持將此視為一種態度，

Moholy's ideas were as bold and incisive as ever,

而非逢迎時勢的職業。

but his approach to design was too experimental,

遺憾的是，相同的事也發生在

as was his insistence on seeing it, as he put it,

另一位不守常規的設計家 理查．巴克敏斯特．富勒身上。

as an attitude, not a profession to be in tune with the times.

他也是一位才華洋溢的設計夢想家

And sadly, the same applied

與運動人士。

to another design maverick: Richard Buckminster Fuller.

他全心投入去設計 一個永續發展的社會，

He was yet another brilliant design visionary

以如此前瞻性的思維方式，

and design activist,

在1920年代，他便開始提倡 設計中環境保護的重要性

who was completely committed to designing a sustainable society

任憑他的貢獻與努力，

in such a forward-thinking way

如今在設計界， 他仍常常被視為怪胎。

that he started talking about the importance of environmentalism

無可否認地，

in design in the 1920s.

他的某些實驗失敗了，

Now he, despite his efforts,

像是從未起飛的飛行車。

was routinely mocked as a crank by many in the design establishment,

然而，他所設計的球形穹頂，

and admittedly,

利用當地取材搭建的緊急庇護所，

some of his experiments failed,

使用零碎的木頭、金屬、塑膠，

like the flying car that never got off the ground.

或樹木，毛毯、塑膠帆布建造，

And yet, the geodesic dome,

幾乎當時能用的材料他都使用，

his design formula to build an emergency shelter

是數一數二的人道主義設計。

from scraps of wood, metal, plastic,

它提供的急需避難所，

bits of tree, old blankets, plastic sheeting --

在那之後救助了 許許多多遭遇困境的人。

just about anything that's available at the time --

是巴克與摩荷里 這些顛覆性的設計家，

is one of the greatest feats of humanitarian design,

他們大膽無畏的氣魄

and has provided sorely needed refuge

把我帶進設計的領域。

to many, many people in desperate circumstances

我的第一份工作是 新聞記者和國外特派員。

ever since.

我報導政治，經濟和商業活動。

Now, it was the courage and verve of radical designers

我可以選擇以上任何一項主題來做，

like Bucky and Moholy

但我選擇了設計，

that drew me to design.

因為我相信這是我們改善人們生活的

I began my career as a news journalist and foreign correspondent.

最有力工具之一。

I wrote about politics, economics and corporate affairs,

謝謝你們，各位 TED 設計界同僚。

and I could have chosen to specialize in any of those fields.

(掌聲)

But I picked design,

我欽佩這些專業設計師

because I believe it's one of the most powerful tools at our disposal

非凡且無限的成就。

to improve our quality of life.

同時我也相信，

Thank you, fellow TED design buffs.

設計的效益更來自於

(Applause)

足智多謀、特立獨行的叛逆份子

And greatly as I admire the achievements of professional designers,

他們的創意以及橫向思維。

which have been extraordinary and immense,

而我們正生活在這個 非凡的設計時代。

I also believe

因為在此前， 這兩個陣營從未如此接近過。

that design benefits hugely from the originality,

也因為在數位科技中， 即使是一個簡單的進步，

the lateral thinking

也能讓設計者更獨立地運作，

and the resourcefulness of its rebels and renegades.

無論是否從事商業活動，

And we're living at a remarkable moment in design,

他們可追求更野心勃勃 以及兼容並蓄的目標。

because this is a time when the two camps are coming closer together.

理論上，

Because even very basic advances in digital technology

如群聚集資、雲端計算 與社交媒體這些基本平台

have enabled them to operate increasingly independently,

正給於專業設計師更多的自由，

in or out of a commercial context,

而那些即興的創作家 也能得到更多資源，

to pursue ever more ambitious and eclectic objectives.

或者可能，

So in theory,

他們的概念更容易得到回應。

basic platforms like crowdfunding, cloud computing, social media

有些我最喜愛的例子發生在非洲。

are giving greater freedom to professional designers

在那裡，一些新生代的設計師

and giving more resources for the improvisational ones,

正打造驚人的物聯網科技，

and hopefully,

去完成南丁格爾 改善醫療保健的夢想。

a more receptive response to their ideas.

在這些國家，取得行動電話

Now, some of my favorite examples of this are in Africa,

比乾淨的飲水還要容易。

where a new generation of designers

其中一位設計師是亞瑟．贊。

are developing incredible Internet of Things technologies

他是喀麥隆籍的年輕設計工程師。

to fulfill Florence Nightingale's dream of improving healthcare

他將平版電腦 改造成 Cardiopad，

in countries where more people now have access to cell phones

一個可遠端監測心臟的儀器。

than to clean, running water.

它可用來檢測在偏鄉地區的病患。

And among them is Arthur Zang.

數據資料會透過電信網路

He's a young, Cameroonian design engineer

送往遠在百哩之外， 設備精良的醫院

who has a adapted a tablet computer into the Cardiopad,

加以分析。

a mobile heart-monitoring device.

如果專家發現任何的問題，

It can be used to monitor the hearts of patients in remote, rural areas.

他們會建議適合的療程。

The data is then sent on a cellular network

這自然節省了病患許多的時間，

to well-equipped hospitals hundreds of miles away

免於長途跋涉、秏費金錢， 且經常徒勞無功地往返醫院，

for analysis.

讓這些病患更可能地

And if any problems are spotted by the specialists there,

得到真正的檢測。

a suitable course of treatment is recommended.

亞瑟．贊八年前 開始 Cardiopad 的工作，

And this of course saves many patients

當時是他大學的最後一年。

from making long, arduous, expensive and often pointless journeys

但他沒能在常規的管道取得資源，

to those hospitals,

支持他發展這個計劃。

and makes it much, much likelier

他把這個想法發佈在 Facebook 上，

that their hearts will actually be checked.

有位喀麥隆政府的官員 看到了這個訊息，

Arthur Zang started working on the Cardiopad eight years ago,

便安排政府的補助金給他。

in his final year at university.

如今他不只打造了 Cardiopad，

But he failed to persuade any conventional sources

也開發了其它行動醫療的裝置 來治療不同的症狀。

to give him investment to get the project off the ground.

不只他，

He posted the idea on Facebook,

世上還有許多其它 鼓舞人心且進取的設計家，

where a Cameroonian government official saw it

正進行各自非凡的計劃。

and managed to secure a government grant for him.

在結束前，我要介紹其中幾位，

He's now developing not only the Cardiopad,

一個是 Peek Vision，

but other mobile medical devices to treat different conditions.

他們是肯亞的一群醫生及設計師，

And he isn't alone,

自行開發了

because there are many other inspiring and enterprising designers

一套可攜式的眼睛檢查模組。

who are also pursuing extraordinary projects of their own.

然後是加百列．馬亞，

And I'm going to finish by looking at just a few of them.

他正設計一種新的表達方式，

One is Peek Vision.

可讓我們更精確描述 變動中了性別認同，

This is a group of doctors and designers in Kenya,

擺脫對刻版印象的依賴。

who've developed an Internet of Things technology of their own,

這些設計師以及其它許多人 正追逐他們的夢想。

as a portable eye examination kit.

讓他們的新發明自由發展，

Then there's Gabriel Maher,

輔以專業設計師的紀律，

who is developing a new design language

與那些叛逆者的足智多謀，

to enable us to articulate the subtleties of our changing gender identities,

我們都將由此受益。

without recourse to traditional stereotypes.

謝謝你們。

All of these designers and many more are pursuing their dreams,

(鼓掌)

by the making the most of their newfound freedom,

with the discipline of professional designers

and the resourcefulness of rebels and renegades.

And we all stand to benefit.

Thank you.

(Applause)