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  • 50 years ago Barbie Millicent Roberts first appeared before the world of toys. Barbie,

    50 年前,芭比•密里森•羅勃茲第一次現身於玩具的世界裡

  • as everyone called her, has become one of the most successful toy in history.


  • Ruth Handler watched her daughter Barbara play with paper dolls, and noticed that she


  • often enjoyed giving them adult roles. At the time, most children's toy dolls were representations


  • of infants. Realizing that there could be a gap in the market, Handler suggested the


  • idea of an adult-bodied doll to her husband Elliot, a co-founder of the Mattel toy company.


  • During a trip to Europe in 1956 Ruth Handler saw a German doll called Bild Lilli. The adult-figured

    1956 年,羅絲•韓德勒在歐洲旅行時,發現一個叫 Bild Lilli 的德國娃娃

  • doll was exactly what Handler had in mind, so she purchased three of them and took them


  • to Mattel. The Lilli was based on a popular character appearing in a comic strip. Lilli

    Lilli 是根據一個受歡迎的四格漫畫角色所設計的

  • was a blonde bombshell, a working girl. The Lilli doll was first sold in Germany in 1956.

    Lilli 是一個性感的金髮上班女郎,1956 年, Lilli 娃娃在德國首次推出

  • Mattel acquired the rights to the Bild Lilli in 1964 . The first Barbie doll wore a black

    美泰兒於1964年獲得Bild Lilli的專利,第一代芭比身穿

  • and white zebra striped swimsuit and signature topknot ponytail, and was available as either


  • a blonde or brunette. The doll was marketed as a "Teen-age Fashion Model," with her clothes


  • created by Mattel fashion designer Charlotte Johnson. The first Barbie dolls were manufactured


  • in Japan, with their clothes hand-stitched. Around three hundred and fifty thousand Barbie’s


  • were sold within a year. According to Barbie's parents, the Mattel

    約 35 萬個芭比,根據芭比的家長美泰兒公司統計

  • Company, 90% of all American girls between 3 and 10 have had at least one Barbie.

    90% 的 3 到 10 歲美國女童都擁有至少一隻芭比

  • Today, however, Barbie is facing an identity crisis. There are many rivals in market. Bratz


  • dolls, for example, came to life seven years ago. They look more like today's pop stars


  • with lots of makeup and miniskirts. Bratz is a challenge for Barbie, as the company


  • offers a wide variety of clothing too. Indeed, sales have been going down over the


  • past year, partly because of the world's economic crisis.


  • Barbie still has a lot going for her. More and more doll lovers all over the globe have


  • become collectors. They trade Barbies or buy them on eBay. Other look for special and rare

    他們透過 eBay 販賣或購買芭比,有些人則會尋找特別款和稀有款的

  • Barbie dolls, like Scarlett O'Hara from "Gone with the Wind".


  • On the international scene, Barbie remains number one. Although Mattel has been selling


  • fewer Barbies in the United States over the past year. In January Mattel opened its first


  • Barbie store in Shanghai, where girls can shop, eat or even become their own fashion


  • designer. Barbie is present in the virtual world at

    芭比同時會出現在虛擬世界 之中

  • users can play games and chat with other Barbie fans. There are Facebook


  • groups and YouTube channels. Barbie has changed her image many times over


  • the past decades. Originally she wore blond pony tails and had bright red lips. In the


  • 80s she changed to a more colourful neon look. For her 50th birthday Mattel is planning some

    80 年代時變得像霓虹燈一樣色彩繽紛,在芭比 50 歲生日時,美泰兒籌備了一個

  • big events. Fashion designers from all over the world have been called to make new clothes


  • for Barbie. She is also scheduled to be a big star during a New York fashion week.


  • How long will Barbie stay on as a celebrity in the world of toys. Hard to stay, but 50

    芭比會在玩具世界中當多久的大明星呢?這很難說,但 50 歲

  • is definitely not the age to retire.


50 years ago Barbie Millicent Roberts first appeared before the world of toys. Barbie,

50 年前,芭比•密里森•羅勃茲第一次現身於玩具的世界裡

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原來芭比娃娃是這樣來的!來看看你的童年玩伴(或惡夢?) (Things You Didn't Know About Barbie Girl Vs Bratz Doll)

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    Anita Lin   發佈於 2017 年 11 月 17 日