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  • I believe we need more unreasonable people.

    我覺得,我們需要更多非理性的人

  • Actually, I'm hoping that after this talk,

    我希望在這個演講後

  • 90% of this audience will want to become more of an unreasonable person.

    有90%的聽眾,都想讓自己成為非理性的人

  • I can see some of you frowning here in the first row,

    我看到,第一排有人在皺眉頭了

  • which is understandable,

    我能理解

  • because we were raised in the Western culture,

    因為我們在西方的文化長大

  • and especially us Dutchies, to become reasonable people.

    特別是像我們荷蘭人,總是試著做個理性的人

  • Reason gives us better careers, better lives.

    理性,讓我們擁有更好的工作、更好的生活

  • I'm hoping to make you more unreasonable.

    但是,我卻希望你們不要這麼理性

  • So what is unreasonable?

    成為非理性的人,到底是什麼意思呢?

  • I have a slide and we don't need to read this all,

    這頁簡報,不用全部讀完

  • but it means irrational, not having the faculty of reason.

    它說,非理性就是:無法說明原因

  • I got this from the free Wikipedia online.

    我從維基百科上找到的

  • I found other synonyms like silly, senseless, foolish.

    還找到了一些像是沒腦的、無目標的、呆呆的等同義詞

  • So I'm not convincing you to be unreasonable yet, I realize,

    我似乎還沒說服你,要當一個非理性的人

  • but the reason I think it's important

    我想需要充分的「理由」去說服你們吧

  • I'm going to show you with this next quote by George Bernard Shaw,

    我想跟大家分享蕭伯納說的:

  • "The reasonable man adapts himself to the world;

    「理性的人,讓自己適應這個世界;

  • the unreasonable one persists in trying to adapt the world to himself.

    非理性的人,讓這個世界順應自己。」

  • Therefore, all progress depends on the unreasonable man."

    因此,所有的進展,都仰賴於非理性的人

  • George Bernard Shaw believed

    蕭伯納認為

  • that the only way to create progress is to be unreasonable.

    讓我們不斷進步的方法只有一個:當個非理性的人

  • If we want to move forward in this world, create a just and sustainable society,

    如果你想要創造一個更公平且永續的社會

  • we need people that are willing to break through the status quo,

    我們需要那些勇於改變現狀的人

  • and I fully support his view.

    我完全認同

  • The first man on the Moon,

    第一個登上月球的人

  • the people who thought about that were deemed totally unreasonable.

    那個大家認為不太理性的人

  • The first people that wanted to create the Internet were deemed unreasonable.

    第一個創造網際網路的人,也被認為是很不理性的

  • Most innovation comes from unreasonable people.

    大部分的發明,都來自這些非理性的人

  • And personally, on a very small scale,

    有時候

  • I was called unreasonable when I started WarChild.

    當我創辦「戰火兒童」時,我也被認為是「非理性的人」

  • People felt that I was a 24-year-old girl when I started,

    大家會想:一個24歲的小女生

  • I had no knowledge of war zones

    沒去過戰爭國家

  • and no knowledge of aid organizations or psycho-social projects,

    對於援助組織與社會心理專案一竅不通,怎麼可能?

  • so where would I find the funds?

    那麼我是如何找到資金的呢?

  • Today WarChild supports a million children each year, in 13 war-torn countries.

    現在,戰火兒童每年 ,已經幫助了在13個戰區的百萬名兒童

  • So I have found--

    我發現

  • (Applause)

    (掌聲)

  • Thank you.

    謝謝

  • (Applause)

    (掌聲)

  • For me it's obvious that unreasonable dreams can come true,

    很顯然地,那些被認為是非理性的夢想,也有可能變成現實

  • and that they can create progress.

    它們可以帶來進步

  • One of my unreasonable heroes is Muhammad Yunus,

    穆罕默德·尤納斯是我非常尊敬的,非理性的英雄

  • some of you will know him.

    有些人知道他吧

  • His very unreasonable idea was that you could provide unsecured loans

    他有一個瘋狂的想法:認為世界上最窮困的人們(通常是女性)

  • to the poorest people in the world, namely women.

    能不提供擔保就獲得小額借貸

  • Totally contrary to any banking system.

    跟我們認知的銀行體系完全相反

  • It took him 17 years

    他花了17年

  • to prove that you could build a business and provide loans to these poor people,

    證明這個向窮困人們提供貸款的商業模式,是可行的

  • but today his model is copied all over the world and it's called Microfinance.

    但其實他的模式不過運用了廣為人知的微型金融

  • His own social enterprise Grameen has already provided

    他創立的孟加拉鄉村銀行

  • five billion dollars to five million people

    已經為五百萬的人,提供了500億(美金)的資金

  • helping them, giving them the chance to free themselves from the poverty trap.

    給他們機會,幫助他們脫離貧困陷阱

  • That is progress.

    那就是進步

  • So I believe there is a strong correlation between unreasonable people and progress,

    所以我相信,當個不理性的人 ,跟帶來進步本身,有很大的關聯

  • especially if it is combined with entrepreneurship,

    當它與企業精神結合時,更能夠發揮更強大的力量

  • with social entrepreneurship.

    成為社會企業

  • Why do we need progress?

    我們為什麼需要進步呢?

  • To me that's very obvious, but I will touch on it

    對我而言,理由非常明顯,但我稍後會詳細地說明

  • because I think it's important.

    因為,我認為他們非常重要

  • The last 40 years we've had growth, we've had huge accumulation of wealth,

    在過去的40年,我們迅速地成長,累積了大量財富

  • but we haven't really been able to solve

    但是,我們仍然無法解決

  • any of the major challenges our world is faced with.

    這世界正面臨的許多挑戰

  • I can just name a few.

    舉個例子

  • We're depleting our natural resources and raw materials

    我們以空前絕後地速度

  • at a totally unprecedented pace.

    正將自然資源及原料消耗至盡

  • There's 25 million people in Africa that have HIV/AIDS.

    現在,仍有2500萬的非洲人,患有愛滋病

  • A million of them die every year.

    每年,他們有百萬人死於這個疾病

  • We have one billion children growing up in poverty.

    我們有將近10億的小孩,在貧困的環境下生活

  • There's two billion kids in the world, so every second child grows up in poverty.

    世界上有將近20億的兒童,因此,每一秒,都有兒童誕生在貧困中

  • In 80% of the countries the divide between rich and poor is growing

    一份樂施會的報告指出:在80%的國家

  • and Oxfam just published a report

    貧富差距越來越大

  • where they claim the 85 richest people in this world own more wealth

    他們指出,世界上最有錢的85個人

  • than the three and a half billion poorest, which is half of the world's population.

    擁有的,遠遠超過35億人(世界上一半人口) 所有財產的總和

  • Just think about it.

    試想一下

  • Poverty is closer than we think because in the Netherlands,

    貧窮其實與我們密切相關,特別是在荷蘭

  • we have one million people living below the poverty line.

    我們有一百萬人每天生活在貧窮線下

  • Another two million people are lonely

    有兩百萬人覺得很孤獨

  • which I personally perceive as a form of poverty.

    我認為,那也是另一種形式的貧困

  • There are hundreds of thousands of people

    我們將數十萬的人拒於社會之外

  • that we put outside of our society because they have a disability.

    只因為他們有所缺陷

  • And I could go on and on, and I hope you agree with me

    我可以舉出很多的例子,這樣的情況,是完全不可被接受

  • that this situation is totally unacceptable and also unsustainable.

    且不可永續的,我想你同意吧

  • We urgently need to find new solutions to these challenges.

    我們急需為這些新挑戰想出解決方法

  • I believe that these unreasonable people,

    我相信,那些非理性的人

  • these social entrepreneurs,

    那些社會企業家

  • play a key role in creating that change, creating that progress.

    將會在這個帶來進步與改變的過程中,扮演重要的角色

  • Because entrepreneurs choose to see opportunities

    因為社會企業家看到的,是機會

  • where other people see intangible problems.

    而其他人只看到複雜難解的問題

  • They choose to swim against the stream, to be unreasonable,

    那些社企人們選擇不從眾,並當個理性思考者

  • to try new business models, to create innovation.

    不斷地嘗試新的商業模式,帶來創新

  • There are actually four characteristics for a social enterprise I want to share.

    接下來,我想和大家分享,社會企業的四個特性

  • The first is every social entrepreneur has a theory of change,

    第一、任何社企創辦人,都抱持著改變理論

  • something they want to change in this world.

    他們想改變世界上的一些事情

  • Impact is their major driver. Impact is what starts it all.

    「影響力」是一切的根源,也是他們努力的動力

  • They want to create that change through a viable business model,

    他們希望透過可實施的商業模式

  • through a market-based solution, which means they don't want

    帶來一個經得起市場考驗的解決方法,他們不希望

  • to be dependent on subsidies, and grants, or on the government.

    必須依賴政府的補助金才能生存

  • They want to build a market-based solution, which also means

    他們希望創造一個市場主導的方法,

  • that they can scale that solution if they make their business grow,

    表示一旦他們的事業持續成長,他們就可以更大規模地解決問題

  • and it means the solution is sustainable.

    同時也意味著,這項解決方案是可持續的

  • The most ambitious ones want systemic change,

    那些最有把握的人,總希望能帶來體制性的改變

  • want that change to be much bigger than their own enterprise.

    除了它們本身的事業外,他們希望帶來更大的影響

  • So let's look at the Netherlands.

    讓我們再看看荷蘭吧

  • Do we have social entrepreneurs in the Netherlands? Yes, we do.

    在荷蘭,我們有社會企業家嗎?我們有

  • Quite a few very impressive ones, and I'll tell you about a few of them.

    有不少,且其中有不少做出了讓人驚豔的成績

  • I want to start with Text To Change.

    我想先來談談「用打字,創造改變」

  • Text To Change is a social enterprise started in 2007 by Bas and Hajo,

    在2007年,這間社會企業由博世跟海友創立

  • and they wanted to use mobile technology, SMS messaging,

    他們希望能夠利用所有的行動工具,如簡訊

  • to reach the unreachable people in the outskirts of the world,

    讓他們可以更認識外面的世界

  • to bring development, health care, education.

    希望能夠為他們帶來開發、醫療保健及教育觀念

  • It was deemed totally unreasonable.

    大家都覺得他瘋了

  • First of all, you don't combine mobile phones and healthcare

    首先,你不會將手機跟醫療結合

  • and secondly, these people in the outskirts of Africa

    第二,那些住在非洲郊區的人們

  • would never be able to access mobile phones - this was 2007.

    在創立之初 2007年時,可能永遠都沒有機會使用手機

  • Today, 700 million people in Africa have a mobile phone,

    現在,非洲有700萬的人有手機

  • which is almost 60% of the continent,

    有60%的普及率

  • and people are expecting that next year it's already going to be 85%.

    而人們預估,那個數字將會在明年成長到85%

  • Text To Change has done 70 projects in 16 countries,

    「用打字,創造改變」已經在16個國家,包含南美洲及亞洲

  • also in South America and Asia,

    執行過70個計畫

  • and they have already sent 32 million text messages this year,

    他們今年已經送出3200萬條的訊息

  • and we're only in April.

    而現在還只是四月

  • So what do these text messages do?

    這些訊息又發揮了哪些功效呢?

  • To give you one example,

    舉個例子

  • in Uganda they made an SMS quiz about HIV/AIDS.

    在烏干達,他們做了一則關於愛滋病的測驗簡訊

  • For prevention, to prevent transmission and for people to raise awareness.

    幫助人們提高警覺以預防感染

  • 40% of the people that took the quiz had themselves tested at a local clinic.

    40%做了那個測驗的人去了當地的診所進行檢查

  • That is progress.

    那就是進步

  • Another unreasonable entrepreneur, who is actually from Utrecht,

    另一個是烏特勒支(荷蘭城市)的非理性創業家

  • is called Sjoerd van der Maaden from Specialisterren.

    朱爾凡德馬達,來自specialisterren(荷蘭的一個組織)

  • His unreasonable idea was he was going to to build a business

    他的想法是,創立一個

  • where he'd only employ autistic people.

    只雇用自閉症的人的公司

  • He believes autistic people have enormous capacity

    他相信,自閉症的人有強大的潛能

  • if you look at what they can do instead of look at what they can't do.

    如果你仔細注意他們所能做的事,而非只注意他們較不擅長的事

  • There are 26,000 people with a form of autism

    有26,000人有不同程度的自閉症

  • that are highly skilled that sit at home without jobs.

    他們都有厲害的技能,卻無法找到工作,只能待在家

  • So he built a software testing company because he knows, he has an autistic son,

    所以他創立了一個軟體測試公司。正因為他也有一個自閉症的兒子,他知道

  • that people with this form of autism are extremely good

    有自閉症的人

  • in concentration and details, and have concrete focus.

    能夠非常專注在細節,有驚人的專注力

  • He has already proven that his staff, his team, is better in testing software

    他已經證明了,他的員工、他的團隊們,遠比其他的軟體測試公司

  • than any other software testers around.

    都來得優秀

  • This is a successful business creating huge impact,

    這就是一個成功企業所能帶來的巨大改變

  • giving people that were formerly unemployed

    給那些一直找不到工作的人

  • a chance to be part of our society and build their own lives.

    一個機會,成為社會的一份子,並有能力創造自己想要的生活

  • As you can see these social enterprises are very different

    你可以看到,那些社會企業家都與盈利為主的企業家、

  • than commercial enterprises, or charities, or public institutions.

    各個慈善機構、政府組織 等 都有很大的不同

  • They form a thriving new sector, a sector that has continued to grow.

    它們形成了一個新的結構,一個可以持續成長的結構

  • Some of them are very ambitious; they really want to change the system.

    有些創業家們非常有野心,且由衷希望能夠改變體制

  • System change is not just about scale,

    那不只是規模上的改變

  • system change is about changing the hearts and minds of people.

    改變體制,是要改變人們的身心靈

  • One of those potential system changers from the Netherlands is Fairphone,

    有一個來自荷蘭的體制改變者,巴斯凡阿貝爾

  • by Bas van Abel, who actually also lives in Utrecht.

    創立了公平貿易手機,他也住在烏特勒支

  • (Cheering)

    (歡呼)

  • Bas wanted to change the phones we are using.

    巴斯試圖改變我們在用的手機

  • He was totally frustrated by the fact that they are filled

    那些手機的原料,往往來自貧困國家對童工的壓榨

  • with raw materials from conflict areas, mined often by children.

    他覺得很難過

  • They're being produced in shady factories in Asia,

    那些手機在陰暗的亞洲工廠組裝

  • they're totally customer unfriendly because we can't customize them,

    也完全不能客製化,對消費者很不友善

  • we can't even change the batteries anymore

    我們甚至,再也不能幫手機換電池了

  • and they end up in e-waste dumps in Africa.

    最後,它們又會流落到非洲的電子垃圾場

  • So what do you do?

    那你可以做些什麼

  • You can protest against it and be an activist,

    你可以當個積極行動者抵制它

  • or you can show that it can be done differently.

    或者,你可以做給大家看,事情可以不一樣

  • They created the first Fairphone.

    他們創造了第一台公平貿易手機

  • The system change is in the fact

    試圖改變體制的結果是

  • that consumers are willing to buy this phone.

    消費者們願意使用

  • The fact that the consumers, that we are willing to look

    我們身為消費者,願意從另一個角度

  • at the different way their products are made.

    省思產品的製造方式

  • Fairphone could potentially be a revolution in the electronics industry.

    公平貿易手機可能會在電子業刮起一陣炫風

  • Of course, Bas was deemed very unreasonable

    當然 巴斯開始事業開始之初

  • when he started this venture.

    就被認為是個非理性的創業者

  • Another movement that you must have all seen,

    另一項你們一定都有聽過的運動

  • and is a potential system changer, is the share economy movement.

    也是一個潛在的體制改變者,那就是共享經濟

  • The ventures that are trying to help us understand

    這個模式幫助我們瞭解

  • that we should, instead of own things, share things, create social cohesion

    我們應該互相分享,而非獨自佔有物品,來創造社會凝聚力

  • instead of more material wealth for ourselves.

    並非只不斷滿足自己的物慾

  • Think of SnappCar, a car sharing platform, trying to explain

    想想看 SnappCar 那個汽車共享的平台,試圖提出問題,例如:

  • why should we all own our own car

    如果有一台車有90%的時間都沒被使用

  • if it stands in front of our door 90% of the time doing nothing?

    我們還需要擁有一台車嗎?

  • Why not share it with our neighbors?

    為什麼不和鄰居們共享呢?

  • Last year 5,000 people in the Netherlands were willing to share a car.

    去年,荷蘭有5,000人願意和別人共享搭乘

  • This year 50,000 people in the Netherlands were willing to share a car.

    今年,荷蘭有50,000人願意和別人共享搭乘

  • This is a movement that could really, really take off

    這項行動已正式展開

  • and create a system change.

    並且可以帶來體制上的改變

  • And the interesting thing is

    有趣的事情是

  • that sharing is a very basic principle of all the social entrepreneurs,

    「共享」是所有社會企業家都認同的價值觀

  • because they want to share their models and create impact.

    他們希望可以共享他們的商業模式並產生影響

  • So, it's not about creating the biggest enterprise for themselves,

    他們並不只想為自己創造最大的事業

  • it's about finding as many other enterprises and people as they can

    他們希望能夠有更多人,可以一起行動

  • to scale that impact, to spread it like a virus.

    讓它像病毒一樣,發揮影響力

  • That is what inspires me so about these entrepreneurs

    這也是那些社會企業家最讓我深思與反省的地方

  • and I hope it does you.

    希望他們也對你有影響

  • I could tell you many more stories, but there is no time.

    我可以告訴你很多故事,但是我們時間不夠

  • The interesting thing is these social entrepreneurs,

    有趣的事情是,這些社會企業家

  • whether they want to change locally, nationally, or internationally,

    小到在地耕耘者,大到改變世界者

  • are not professors in social impact or all business school graduates,

    他們都不是社會學的專家或是商學院研究所畢業生

  • they're people like you and me.

    他們就像你我一樣

  • They're people that are frustrated by what they see in their direct environment

    他們不滿足於他們所看到的情況

  • and they want to make a change.

    並致力去改變

  • So everyone here could be a social entrepreneur

    所以,在座的每一位都可能是社會企業家

  • or could support creating social enterprises.

    或者幫助他人創立社會企業

  • That's what I do.

    那就是我在做的事

  • I founded Social Enterprises NL

    我成立 Social Enterprises NL(荷蘭社會企業)

  • and another venture called Social Impact Ventures,

    及另一個 Social Impact Ventures(改變社會企業)

  • both aimed at creating an ecosystem

    兩個都專注於創造一個生態環境

  • where social enterprises can thrive, where they can grow,

    讓社會企業能成長、擴大

  • where they can create more and more impact.

    並創造更多影響力

  • I'm hoping more people are willing to support that movement.

    我希望有更多人能夠支持這個行為

  • There's a lot of entrepreneurs in this room, I'm quite sure,

    我很確定,現在這個地方就有很多潛在的社會企業家

  • but there are also investors, teachers, consumers.

    也有很多投資人、老師、消費者

  • We all have the power to make a change.

    我們都必須要做出改變

  • This is also the start of a transformation of capitalism,

    這是資本主義轉型重要的一步

  • where success will be measured by the social impact we create.

    成功,將會以我們為社會帶來的影響去衡量

  • So please, if you go from here, and tomorrow you need a software tester,

    拜託大家,如果下次你需要軟體測試的服務

  • think about calling Specialisterren or AutiTalent

    請想到Specialisterren 或 AutiTalent

  • or one of the ventures that creates impact.

    或是任何一個能夠帶來正面影響的企業

  • And if you consider buying a new car, don't.

    如果你想買一輛新車,請不要這麼做

  • Go to SnappCar, MyWheels, WeGo, or look at Peerby,

    去 SnappCar、MyWheels、 WeGo、或Peerby等

  • all these sharing platforms.

    共享平台

  • If you pass by a shop and look at what you see in front of you,

    如果你經過一間店時,看到你眼前美麗的商品

  • please think of who suffered to create these absurdly low prices

    在如此低價的背後,請你再次反思

  • that you see on the products.

    它背後的故事

  • And choose Tony's Chocolonely chocolate, choose Moyi Cofee, choose the Fairphone,

    請選擇 Tony's Chocolonely chocolate、 Modi Coffee、及公平貿易手機Fairphone,

  • because I really think everyone here can contribute

    因為我相信,每個人,都能有所貢獻

  • if we just dare to be a bit more unreasonable.

    只要,我們敢於做一個非理性的人

  • Thanks.

    謝謝

  • (Applause)

    (掌聲)

I believe we need more unreasonable people.

我覺得,我們需要更多非理性的人

字幕與單字
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影片操作 你可以在這邊進行「影片」的調整,以及「字幕」的顯示

B1 中級 中文 社會 企業家 改變 荷蘭 理性 手機

【TEDx】用社會企業的力量改變世界 (Changing the world through social entrepreneurship: Willemijn Verloop at TEDxUtrecht)

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    Fish 發佈於 2016 年 11 月 14 日