字幕列表 影片播放
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[In a Moment of Vision...]
[靈機一動,卻成為遠見...]
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It's the 1920s.
在 1920 年代。
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Flapper fashion prevails.
輕佻女子的潮流正盛行 (註: flapper:1920 年代的新一代女性,當時女性流行平胸,且通常輕視性別習俗)
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Woman conceal their figures in straight-sided gowns and restrictive bandeaus.
女人在沒有腰身的服裝和不易行動的束腹帶裡,隱藏她們的身材。
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A dressmaker named Ida Rosenthal is frustrated by the way falsely flat chests look beneath her structured dresses.
一位女裝裁縫師 Ida Rosenthal 發現自己的胸部著裝後仍顯平坦,浪費了她完美設計的洋裝。
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So she, her husband William, and business partner Enid Bisset develop a line of intimate apparel that accentuates the curves.
因此她、丈夫 William,和生意夥伴 Enid Bisset 發展出一系列可以強調曲線的私密服飾。
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The design consists of two cups, shoulder straps, and a chest band that clasps in back.
這個設計由兩個罩杯、肩帶和在背後扣上的扣環所組成。
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At first, the bras are included with the sale of a dress, but the popularity of the undergarment soon outstrips that of the garment itself.
一開始,賣出洋裝時會贈送內衣,但內衣的流行迅速地淩駕本身的衣服。
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The three establish a business selling exclusively bras and call it "Maidenform".
他們三個人創立了名為「媚登峰」的公司,獨家販售胸罩。
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William, in a moment of vision, invents a graduated, standardized cup-sizing system that accommodates women of all ages and all shapes.
William 靈機一動,發明了一個依標準化的罩杯大小分級的系統,可以適用所有年齡層和所有胸部形狀的女性。
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During the female liberation bra-burning era of the 1960s, Ida Rosenthal is asked to comment on the downfall of the brassiere industry.
在女性解放期間,對胸罩失去熱情的 1960 年代,Ida Rosenthal 被要求評論胸罩產業的沒落。
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She answers simply, "After age 35, a woman hasn't got the figure to wear no support. Time is on my side."
她簡單地回答:「35 歲之後,哪個女人還能堅持不穿胸罩? (暗諷女人年色漸衰,胸部下垂)。時間終將證明我是對的。」