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[Audio Length: 0:34:07] RECORDING COMMENCES:
[音頻長度:0點34分07秒] 錄音開始:
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Evan Carmichael: He's an
埃文·卡邁克爾: 他是一個
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American motivational speaker, personal finance instructor and self-help author. He became
美國勵志演說,個人理財 教練和自救作者。他成為了
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well known from his infomercials and self-help books. In 2013, Forbes estimated his net worth
從他的電視購物節目和自救眾所周知 圖書。 2013年,福布斯估計他的淨資產
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at 480 million dollars. He's Tony Robbins, and here are his Top Ten Rules For Success.
在480萬美金。他是托尼羅賓斯, 這裡是他的十大規則成功。
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Tony Robbins: Ultimately, if you're going to have lasting
托尼羅賓斯: 最後,如果你將擁有持久
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change in anything, you're really talking about just raising your standards. I mean,
在任何的變化,你只是說 大約只是提高你的標準。我是說,
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I always tell people; if you want to know how to change your life, I'll give it to you
我總是告訴人們;如果你想知道 如何改變你的生活,我將它送給你
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in three words, boring as it sounds, "raise your standards." Now, what does that mean,
三個字,枯燥因為它的聲音,“養 你的標準。“現在,這是什麼意思,
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corny as it sounds, "raise your standards"? "Well, thank you for the breakthrough thought,
老土因為它的聲音,“提高你的標準”? “好了,謝謝你以為突破,
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Tony. I'm glad I wasted my time watching this little email with you."
托尼。我很高興我浪費了我的時間看這個 小電子郵件與您“。
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Think about it. Lasting change is different than a goal. You don't always get your goals,
想想吧。持久的變化是不同的 比目標。你並不總是得到你的目標,
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but you always get your standards. Maybe what'll help you is to think about it this way. I
但你總是得到你的標準。也許會是什麼 幫你是這樣想。一世
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try to explain standards to people with a different set of words. Think of it as everybody
試圖解釋標準,以人帶 不同的詞。把它看成是大家
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in life gets their "musts." They don't get their "shoulds."
在生活中得到他們“務必”。他們沒有得到 他們“應該”。
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Think about it. Most people have a list of "shoulds"; don't they? Don't you have a list
想想吧。大多數人名單 “應該”;不是嗎?難道你有一個列表
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of "shoulds," things you should do, you should follow through on? "I should lose some weight."
“應該”的事情你應該做的,你應該 跟進呢? “我應該減肥了。”
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"I should work out more." "I should make more calls." "I should respond more rapidly to
“我應該多運動。” “我應該多 電話。“”我應該更迅速地響應
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my email," whatever. "I should get into the office earlier." "I should be more confident."
我的電子郵件,“什麼的。”我應該進入 辦公室前面。“”我應該更自信。“
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Whatever your "should" list, people love to have their "should" list be met, but it's
無論你的“應該”列表中,人愛 有他們“應該”名單予以滿足,但它的
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like New Year's resolutions. If it does, it's really exciting. If it doesn't, which is most
像新年的決議。如果是這樣,它的 真正令人興奮的。如果不是這樣,這是最
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of the time, it's a little disappointing, but you kind of know it's not going to happen.
的時間,這是一個有點令人失望, 但你有種知道這不會發生。
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When you decide something is a "must" for you, an absolute "must," when you cut off
當你決定什麼是“必須”的 你,一個絕對的“必須”,當你切斷
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any possible... you say, "I'm going to find a way, or I'm going to make the way." Human
任何可能的......你說,“我要找到 一種方式,或者我會做的方式。“人
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beings, when they resolve things, when they make a real resolution inside themselves,
眾生,當他們解決的事情,當他們 使自己內部的實際分辨率,
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which is they raise the standard and they make it a "must," they find the way.
這是他們提高標準,他們 使之成為“必須”他們發現的方式。
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Think about it in your own life. Haven't you had some area of your life where you raised
想想自己的生活。沒有你 有你的生活中的一些區域,您提出
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your standard, and your life has never been the same? Maybe, at one time in your life,
你的標準,你的生活中從來沒有 一樣?也許,在你的生活有一段時間,
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you smoked cigarettes. Or you did something, and you did it for years. You kept trying
你抽的煙。或者你做了什麼, 你做了好幾年了。你不斷嘗試
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to change it, trying to change it and kept telling yourself, "I should." Then, one day,
改變它,試圖改變它,並保持 告訴自己,“我要”。然後,有一天,
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something happened. Something just clicked you over. Something took you over that tipping
發生了一些事。有些事情點擊 你過來。東西帶你在接裝
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point, and inside yourself, you said, "No more." That was a very, very different experience;
點,你的內心,你說,“不 更多的“這是一個非常,非常不同的體驗。
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wasn't it? Something inside of you shifted. What was
不是嗎? 你內心的東西轉移。什麼是
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a "should" became a "must," and you've never gone back. Is there an area like that in your
一個“應該”成為一種“必須”,而你從來沒有 出爾反爾。有沒有像在一個區域的
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life that you can think of? Again, did you ever smoke cigarettes? Did you ever eat a
生活中,你能想到嗎?同樣,你有沒有 曾經抽煙?你有沒有吃
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certain way, drink a certain form of alcohol and then finally say, "No more," and you just
一定的方式,喝酒某種形式的 然後最後說,“沒有更多的,”和你剛才
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don't go back? Notice this; it doesn't really take any willpower, anymore, because somewhere,
不回去?注意到這一點;它並沒有真正 採取任何意志力,了,因為某個地方,
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when we make this click, when we make something a "must," we attach ourselves to it. It becomes
當我們使這一下,當我們做的東西 一個“必須”,我們重視我們自己吧。它成為了
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part of our identity. One thing I've learned, in the last, gosh,
我們身份的一部分。 有一件事我已經了解到,在過去,天哪,
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33 years of work on people from, now, over 100 countries, four million people, is human
現在33年從人們的工作,過 100個國家的四百萬人,是人類
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beings absolutely follow through on who they believe they are. If you said to me, "Well,
人類對誰絕對跟進他們 相信他們。如果你對我說:“嗯,
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I'm really going to work hard to stop smoking, but I've been a smoker my whole life. I am
我真的要努力戒菸, 但我是一個吸煙者我的整個生活。我是
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a smoker," I know your days are numbered. You're going to be back smoking cigarettes,
吸煙,“我知道你的日子已經屈指可數了。 你會回來吸煙,
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again, because we all act consistent with who we believe we are.
再次,因為大家都行動一致 誰,我們相信我們。
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I tell people the strongest force in the whole human personality is this need to stay consistent
我告訴人們,在整個最強的力量 人的個性是這需要保持一致性
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with how we define ourselves. If you define yourself as somebody who is really conservative,
我們如何定義自己。如果定義 自己作為某人誰是真正的保守,
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you're not going to be crazy and act nuts, unless you're really drunk or something. Then
你不會是瘋了,行為堅果, 除非你真的醉了什麼的。然後
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you can say it's the alcohol, when it's really just you finally getting permission to be
你可以說這是酒精,當它真的 只是你終於得到許可的情況下
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yourself. The alcohol is your excuse. If you're a really crazy person, you act crazy, outrageous,
你自己。酒精是你的藉口。如果你是 一個很瘋狂的人,你的行為瘋了,離譜,
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playful. You don't act conservative because it's not who you are.
俏皮。你不採取行動,保守的,因為 這不是你是誰。
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Very often people say, "Well, I can't do that. I'm not that kind of person." I always say
很多時候,人們說:“哦,我不能這樣做。 我不是那種人。“我總是說
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to people, "Really? When did you define yourself? I mean, really, how many years ago did you
人,“真的嗎?你什麼時候自己定義的? 我的意思是,真的,很多年前你是怎麼
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come up with what you could and couldn't do in your life? How many years ago?" Most people,
拿出你能做和不能做什麼 在你的生活中?多少年前的事?“大多數人,
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if they really look at how they're living their life today, it's based on a set of standards,
如果他們真的來看看他們是如何生活 今天他們的生活,它是基於一套標準,
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a set of beliefs that they made choices about 10, 20, 30 or more years ago. Very often,
一組信念,他們作出的選擇有關 10,20,30或更多年前。常常,
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we made decisions in our youth, or very young, about what to believe, about what we were
我們在青年作出的決定,還是很年輕的, 有關該相信什麼,什麼我們
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capable of, about who we are as a person, and that becomes the glass ceiling, if you
能,是誰我們是作為一個人, 並成為玻璃天花板,如果你
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will, that controls us. There is a corny metaphor, but it's true.
意志,控制我們。 有一個老生常談的比喻,但這是事實。
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I remember, one time, I was with my family at the circus. There was a person there, and
我還記得,有一次,我和我的家人 在馬戲團。有一個人那裡,並
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they had this big, giant elephant. You look at this elephant. They take this little rope,
他們有這麼大的,巨象。你看 在這頭大象。他們把這個小繩,
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put it around the elephant's neck, and they drive this stake into the ground. I mean,
把它掛在大象的脖子,他們 推動本次股權到地面。我是說,
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you look at this, and you know that elephant could rip down the entire tent with almost
你看看這個,你知道大象 可以撕裂了整個帳篷幾乎
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no effort. Yet, the elephant doesn't struggle, doesn't try. Why? Because the elephant's conditioned.
不遺餘力。然而,大象不爭, 不嘗試。為什麼?由於大象的條件。
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They could take that elephant and condition the elephant when it's a baby elephant. That's
他們可能會採取象和條件 當它是一個小象大象。這是
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how they train them. When it's a little baby elephant and it doesn't have the power, yet,
他們是如何訓練他們。當它是一個小寶寶 大象和它不具有電源,然而,
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they put a big rope around it, and they drive this huge stake in the ground. The elephant
他們把大繩周圍,和他們駕駛 在地面上這個巨大的股權。大象
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fights and fights and fights. One day, finally, that elephant decides, "I'm not capable of
打架,打架,打架。有一天,終於, 那大象決定,“我沒有能力
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pulling this out." Once that becomes the definition of an identity of anyone - an elephant, in
拔了這一點。“一旦成為定義 大象,在 - 人的身份
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this case - they don't even try, anymore. "It's just who I am. That's how it is. That's
這種情況下 - 他們甚至沒有嘗試,不再。 “這只是我是誰。這是怎麼回事。這是
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just the way it is in my life." I'd like to ask you to take a look at any
只是事情是這樣的,我的生活。“ 我想請你看一看任何
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place you've got a limitation and ask yourself, "When did I decide to accept that limitation?"
把你已經有了一個限制,然後問自己, “我什麼時候決定接受這種限制?”
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You may not even see it as a limitation. You might see it as, just, "That's who I am."
你甚至可能不會把它看作是一種限制。您 可能會看到它作為,只是,“那我是誰。”
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So often, in our lives, we've adapted to be a certain way, so that we don't fail or so
所以很多時候,在我們的生活中,我們已經適應了是 以一定的方式,這樣我們就不會失敗左右
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that people will like us or respect us. It's not necessarily who we are.
人們會喜歡我們,或尊重我們。它的 不是我們必然是誰。
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Joy comes when you're spontaneous. It's really hard to be truly happy when you're not being
喜來的時候你是自發的。是真的 很難成為真正的快樂,當你不被
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yourself, and most of us have no clue who we are. A big part of my work - if you've
你自己,和我們大多數人不知道誰 我們是。我工作的一個重要組成部分 - 如果你
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ever been to event, you know - is to get people to do things spontaneously, without thinking,
去過事件,你知道 - 是讓人們 做事情自發,沒有思想,
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because that's when the real you shows up. That's when the energy comes alive. When you
因為這是當你真正顯示出來。 當能量開始活躍的。當你
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do that, when you start to connect your true nature, suddenly, there's energy available
做到這一點,當你開始連接你的真實 自然,突然,有可利用的能量
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for you to set a higher standard for what you want in your life. That's what this is
為您設定了更高的標準是什麼 你想在你的生活。那這個是什麼
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really all about. When I talk about "standards" or I talk about
真正意義。 當我談到的“標準”或我談
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"shoulds" versus "musts," think about your own life. I know there have been areas in
“應該”與“務必”,想想你 自己的生活。我知道已經有地區
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your life where, at some point in time, you just shifted. You raised the standard, and
你生活在哪裡,在某個時間點,你 只是移動。你提出的標準,而
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your life changed because whatever people have their identity attached to, they live.
你的生活改變了,因為無論人 有自己的身份連接到,他們住。
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We live who we believe we are. That's just how it works.
我們住我們相信我們是誰。這只是 怎麼運行的。
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I'll give you an example. Look at your physical body. Your physical body, today, is an absolute
我給你舉個例子。看看你的身體 身體。你的身體,今天,是一個絕對的
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reflection of only one thing. Not your goals, not your desires, but your standards, the
只有一件事反映。不是你的目標, 不是你的慾望,但你的標準,
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identity you have for yourself. If your standard is you're an athlete, then there's a certain
身份你有你自己。如果你的標準 是你是一個運動員,然後有一定的
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amount of strength, a muscle tone, an energy that's available in your body, on a regular
強度的量,一個肌張力,能量 這是在你的身體提供,定期
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basis, because that's who you are. You do whatever is necessary to maintain that identity.
的基礎上,因為這是你是誰。你做 一切必要保持這種身份。
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Again, the strongest force in the human personality is this need to stay consistent with how we
同樣,人的個性最強的力量 這是需要留在如何保持一致,我們
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define ourselves because if you don't know who you are, you wouldn't know how to act.
定義自己,因為如果你不知道 你是誰,你就不會知道如何行動。
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Once you lock in on that identity, your brain finds a way to keep you there. If you say,
一旦鎖定在表明身份,你的大腦 找到一種方法來保持你。如果你說,
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"Man, I'm overweight. I've always been overweight. I'm big-boned" and that's the story you've
“伙計,我超重,我一直都超重。 我骨架大“,這就是你的故事
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got, then you're going to always find a way to get back there. That's your settling point.
得到了,那麼你會總能找到辦法 回到那裡。這是你的穩定點。
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That's your identity. That's where things lock in.
這是你的身份。這就是事情 鎖定英寸
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If you see somebody who's in really great shape, you ask them, "Do you work out?" You
如果你看到有人誰在真正偉大 形狀,你問他們,“你們鍛煉身體嗎?”您
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know the answer, "Yes." "How often?" They'll tell you, "Three times," "Four times," "Five
知道答案,“是的。” “多久?”他們會 告訴你,“三次”,“四次”,“五
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times a week," whatever. In a seminar, I'll ask people, "Who, here, works out at least
一個星期時間,“無論在一個研討會上,我會 問人,“是誰,在這裡,工作了至少
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five days a week? Stand up." You look around that room, and you know that they work out
每週五天?站起來。“你看看周圍 那個房間,你知道,他們的工作了
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five times a week because you can see their body. You don't just get a result without
每週五次,因為你可以看到他們的 身體。你不只是獲得無結果
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some kind of action, without some form of ritual; "ritual," meaning actions you do consistently.
某種動作,如果沒有某種形式的 儀式;你一貫的“禮”,意思是行動。
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Now, do you believe those people that are out there, working out five days a week, do
現在,你認為那些人是 在那裡,工作了一周五天,做
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they have more time than you do or I have or anybody else? Of course not. Is their life
他們有更多的時間比你或我有 還是其他人?當然不是。就是企業的生命
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less busy? Of course not. It's just a "must" for them. They must work out that way. They've
那麼忙?當然不是。這只是一個“必須” 他們。他們必須出現這樣的工作。他們已經
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made that turn, and their life changed. I'm not saying you have to work out five days
提出,反過來,他們的生活發生了變化。我 不是說你必須制定出5天
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a week. I'm just saying, whatever you really want, "wants" don't get met consistently;
一周。我只是想說,不管你真的 希望“,希望”不要讓一貫地予以滿足;
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"standards" do. Whatever you identify, "This is who I am."
“標準”的事情。不管你認,“這 我是誰“。
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It's not so much about changing your identity, as it is expanding it; deciding that, instead
這與其說是改變你的身份, 因為它是擴展它;決定說,而不是
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of your goal is to lose 10 pounds, which is not compelling, what if your vision was to
你的目標是減掉10磅,這是 並不引人注目,如果你的願景是
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"get back to my fighting weight"? "This year," "This month," "This next 90 days, I'm going
“回到我的戰鬥重量”? “今年,” “這個月”,“這未來90天,我要去
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to transform my body. I'm going to take on a new challenge. I'm going to find some technique
改造我的身體。我要去承擔 一個新的挑戰。我要尋找一些技巧
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or strategy. There's a million of them - that can reframe myself." Or, "I want to feel younger,
或戰略。有他們的一百萬 - 這 可重構自己。“或者,”我想要的感覺更年輕,
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stronger, more vibrant than ever before. Here are my reasons. I want the energy to really
更強,比以往任何時候都更具活力。這裡 是我的原因。我想能真正
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make my life work because it's tough out there, and I want to be stronger than I've ever been
讓我的生活工作,因為這是艱難的在那裡, 我想比我強去過
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before. I want to go in front of the mirror, and if I'm naked, not want to laugh. I want
之前。我要在鏡子前面去, 如果我赤身露體,並不想笑。我想要
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to look there and take a good look, and go, 'Yeah. I'm proud of whatever I see there.'"
看那裡好好看看,去, “是啊。我的什麼我看到有驕傲的。'“
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Whatever it takes. Something is going to make you laugh, smile. Something is going to tease
不惜一切代價。有些事情是會令 你笑,微笑。有些事情是會捉弄
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yourself, but something is going to move you to another level. If you identify yourself
自己,但有些事情是會打動你 到另一個層次。如果您發現自己
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in a new way, you own that every day and that becomes the standard of how you live, you'll
以新的方式,你自己每天和 成為你的生活,你會標準
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find a way to make that standard real. Money is the same way. Think about it. It
找到一種方法,使該標準實際。 錢是一樣的。想想吧。它
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doesn't matter what's happening "in the marketplace." People that make money find a way to make
不要緊發生的事情“,在市場上。” 人們賺錢找到一種方法,使
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money, no matter what; don't they? I mean, most people's standard is to pay their bills,
錢,不管是什麼;不是嗎?我是說, 大多數人的標準是支付他們的賬單,
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so that's what most people find a way to do. Even when economic times get tough, most people,
所以這就是大多數人找到一個方法來做到。 即使在經濟困難時期,大多數人,
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if that's their absolute standard, they find a way.
如果這是他們的絕對標準,他們發現 的一種方式。
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Some people's standard is to pay their bills most of the time, and so, most of the time,
有些人的標準是支付他們的賬單 大部分時間,因此,大部分的時間,
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they do. Some people's standard is not just to pay their bills, but to take care of their
他們是這樣。有些人的標準不只是 支付賬單,而是要照顧自己
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family and maybe even some of their friends. They find a way. In fact, some people may
家人,甚至他們的一些朋友。 他們找到一個方法。事實上,有些人可能
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be in a family where, if they don't have enough money... They barely have money to pay their
在一個家庭中,如果它們不具有足夠的 錢......他們幾乎沒有錢支付他們
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bills. They worked their guts out, and then somebody - their mother, their father or somebody
法案。他們制定自己的膽量了,然後 有人 - 他們的母親,他們的父親或某人
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else, their sister - gets ill. There's not enough money to take care of it. Nobody else
否則,他們的妹妹 - 變病。這裡沒有 足夠的資金來照顧它。沒有其他人
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has money in the family. They don't, either, but they find a way to get that money and
有錢的家庭。他們不這樣做,要么, 但他們找到一種方法來獲取金錢和
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take care of their mother or father, don't they, and pay their bills. They never could
把他們的母親或父親的照顧,不 他們,並支付他們的賬單。他們永遠不可能
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do it before. Why? The situation made them raise their own standard. Not everybody does
之前做到這一點。為什麼?這種情況使得他們 提高他們自己的標準。不是每個人都這樣
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that. Somebody else in the family might have money and still not take care of their mother.
那。其他人在家庭中可能有 錢,還是沒有把他們的母親。
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It all comes down to the inner game, my friends. Changing your life is a change in the inner
這一切都歸結到內心戲,我的朋友。 改變你的生活是在內部的變化
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game. The outside world, you can't control, but you have absolute control over this one,
遊戲。外面的世界,你無法控制, 但你必須在這一個絕對的控制權,
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if you learn the dynamics of what shapes you. Identity is one of those simple, clear, fundamental
如果你學的什麼形狀你的動態。 身份是那些簡單,清晰,根本的一條
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basics that if you start to shift it, everything else will shift in your life, as well.
基礎知識,如果你開始轉向它,一切 人會在你的生活轉變,以及。
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Somebody will, by the way, have to have more than enough money to do what they want, when
有人會,順便說一句,必須有更多的 比足夠的錢做自己想做什麼,什麼時候
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they want, where they want, with whomever they want, contribute the way they want. If
他們想要的,他們想要與任何人 他們想要的,他們貢獻想要的方式。如果
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that's their "must," they find a way. I know that sounds overly simplistic, but it's true.
這是他們的“必須”,他們想辦法。我知道 這聽起來過於簡單,但它是真實的。
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Somebody once said you could take all the money in the world out of the hands of everybody,
有人曾說,你可以把所有的 錢世出每個人的手中,
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out of all the wealthy people in the world who are really successful, give it to other
出了世界上所有的有錢人 誰是真正的成功,給它其他
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people. It wouldn't take too long; those people would have it back in their hands. It's not
人。它不會花費太長時間;那些人 將有回在自己手中。不是
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because they're manipulative. It's because they have standard. Some are manipulative.
因為他們是操縱。這是因為 他們的標準。有些是操縱。
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Don't get me wrong, but they have a standard of what they're going to find a way to make
不要誤會我的意思,但他們有一個標準 他們會找到一種方法,做什麼
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happen. I'm just simply saying to you, take those three magic words and live them. Raise
發生。我只是簡單地對你說,走 這三個咒語住他們。提高
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your standard. Michael Gerber, the guy that wrote The E-Myth,
您的標準。 邁克爾·格柏,該寫的E-神話的傢伙,
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talks about why so many businesses, young businesses fail. One of the things he says
為什麼那麼多的企業,年輕的會談 企業失敗。其中之一,他說的事
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is most people are not really entrepreneurs, but they think that's what they should be.
是大多數人都沒有真正的企業家, 但他們認為這是他們應該是什麼。
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They think that's the sexy thing, that's the most attractive thing, that's the best answer.
他們認為這是性感的東西,這就是 最吸引人的東西,那就是最好的答案。
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What I say to you is you've got to separate the vehicle from the outcome. What is it that's
我給你說的是你要分開 從結果的車輛。這是什麼那是
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going to truly fulfill you? What is it that's going to give you that extraordinary life?
要真正做到嗎?這是什麼那是 想給你的不平凡的一生?
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What's going to make things magnificent, on your terms, not somebody else's terms, not
這是怎麼回事把事情氣勢磅礴,上 你的條件,不是別人的話來說,不
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your father, your mother, your background? What is that, really?
你的父親,你的母親,你的背景是什麼? 那是什麼,真的嗎?
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Separate the vehicle. There are many ways to get to that vehicle, but I'm saying, sometimes
分開車輛。有許多方法 獲得該車輛,但我說,有時
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you have to reevaluate what's going to really make you fulfilled. What is your gift? Are
你必須重新評估發生了什麼事情真的 讓你滿足。什麼是你的禮物?是
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you an artist? Are you the talent that can produce something no one else produces as
你一個藝術家?你是人才,可以 生產的東西沒有人會產生如
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a skill, a product, a service or some impact? Are you incredibly good at management; you
一個技能,一個產品,一個服務或一些影響? 你是在管理好得不得了;您
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really know how to manage or lead people? Are you an extraordinary entrepreneur that
真的知道如何管理或領導的人? 你是一個不平凡的創業者
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can take that gigantic gut-load of risk, create the vision, attract the talent that you need,
可以採取的風險是巨大的腸道負荷,創造 願景,吸引你所需要的人才,
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the managers and leaders? You may have all three abilities, but which
管理者和領導者? 您可能有三個技能,但
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one really fulfills you the most, is going to be the critical question. We tend to want
一個人真正滿足您最大的,是怎麼回事 是關鍵的問題。我們往往希望
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to do them all, especially in a room like this, because you're all overachievers; right?
做所有這些,尤其是在一個房間裡一樣 這一點,因為你所有的優等生;對?
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Me, too. You say, "Well, I can do all these." Yes, you can, but what will it do to your
我也是。你說,“嗯,我能做到這一切。” 是的,你可以,但會是什麼做你的
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quality of life? See, again, the secret is going to be this. What is an extraordinary
生活質量?見,再次,秘密 將是這個。什麼是不平凡
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life, on your terms, today? Things, getting things is not going to make
生活中,你的條件,今天? 的事情,把事情是不會做
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you happy. That's good news in a tough economy. It's a good reminder. It doesn't matter what
你快樂。這是在經濟困難時期的好消息。 這是一個很好的提醒。不要緊什麼
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you get. It doesn't matter whether it be money or opportunity. All those things might excite
你得到。不要緊,無論是金錢 或機會。所有這些事情都有可能激發
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you for the moment. Even a relationship, as magnificent as it may be, might exciting for
你的那一刻。甚至有關係,如 華麗的,因為它可能會,可能興奮
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a while, but if you don't keep growing, that relationship isn't going to stay exciting.
一段時間,但如果你不保持增長,這 關係是不會留下精彩。
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The secret to real happiness is progress. Progress equals happiness, and if we can make
秘密到真正的幸福是一種進步。 進度等於幸福,如果我們能夠使
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progress on a regular basis, we feel alive. That's why, at the beginning of the year,
定期進展,我們覺得活著。 這就是為什麼,在今年年初,
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we get this thing like, "Okay. I could have this fresh start. I could really do what my
我們得到這個東西一樣,“好吧,我可以有 這個新的開始。我真的可以做我的
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soul desires. I could expand. I could grow. I could improve. I could change. Or maybe,
靈魂的慾望。我可能會擴大。我可以成長。 我可以改進。我可以改變。或者可能,
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better than change, I could progress." See, think about that. Progress has an aliveness
比變化的更好,我會進步“。 你看,想想。進步有一個的aliveness
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to it; doesn't it? You don't have to work at changing. People say all the time, now,
它;不是嗎?你不必上班 在不斷變化的。人們說所有的時間,現在,
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"Well, I'm working on changing." Don't worry about it. You don't have to work on changing.
“嗯,我正在發生變化。”別擔心 關於它。你不必在不斷變化的工作。
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Change is automatic. Your body is going to change, whether you want it or not, as the
變化是自動的。你的身體會 改變,你是否希望與否,作為
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years go by. No matter how hard you work, there are going to be some changes going on
歲月的流逝。不管你如何努力工作, 有一些將要修改怎麼回事
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there. The economy is going to change, no matter
那裡。 經濟是不會改變,無論
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what you want it to do. The weather is going to change. Relationships are going to change.
你想要做的事。天氣是怎麼回事 改變。關係要發生變化。
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Everything in life is always changing. We don't have to work on change. Change is automatic,
生活中的一切總是在不斷變化。我們 不必對變更工作。變化是自動的,
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but progress is not. If you want to make real progress, then you really have to look at
但進展不大。如果你想真正的 進步,那麼你真的要看看
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your life in a different way. You have to say, "I have to take control of this process
你的生活以不同的方式。你必須 說:“我不得不採取這一過程的控制
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and not just hope it's going to work out," like people do who make a resolution.
不只是希望它去上班了。“ 喜歡的人做誰做出的決議。
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Treat people, at the end of the relationship, like it's the beginning, and there won't be
待人,在關係結束, 像它的開始,而不會出現
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an end. That's not just your intimate relationship. What if your customers... What if you fell
結束。這不只是你的親密關係。 如果你的客戶...如果你愛上
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in love with your customers, with your clients more than your product, more than your company?
愛你的客戶,你的客戶 超過你的產品,比你的公司的更多?
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If your entire life is about meeting their needs, if you would do what for your customers
如果你的整個生活是關於履行其 需要,如果你想為你的客戶做什麼
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or clients, you would do what? If you loved your customers and clients; you'd do anything,
或客戶,你會做什麼?如果你愛 你的客戶和客戶;你願意做任何事情,
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guess what? They're going to love you. Most people love their customers and clients
你猜怎麼了?他們會愛你。 大多數人熱愛自己的客戶和客戶
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as long as they buy from them, do what they want, respond to them. If they don't, they
只要買他們,做他們 想,回應他們。如果他們不這樣做,他們
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go, "That's the end." You want clients for life, not just customers, fall in love with
走了,“這就是結束。”你要為客戶 生活中,不僅僅是客戶,愛上
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them. It's a different focus; isn't it? It's a different meaning, and that creates a different
他們。這是一個不同的重點;是不是?它的 不同的含義,並創建一個不同的
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life because you make decisions differently from that place.
生活,因為你做決定不同 從那個地方。
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What does it take to create world-class marketing? What is the unique selling proposition? What
怎樣才能打造世界級的營銷? 什麼是獨特的銷售主張?什麼
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is what we call "value-added marketing," VAM? Today, most people are sick and tired of advertising
就是我們所說的“增值營銷”VAM? 如今,大多數人都厭倦了廣告
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because where is it? Everywhere. In fact, I have a question for you. How many
因為它在哪裡?到處。 其實,我對你的問題。多少
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of you, in this room, do not even see banner ads, anymore? Literally, it's there, but you
你,在這個房間裡,甚至看不到旗幟 廣告了嗎?從字面上看,它的存在,但你
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don't perceive it, like your brain literally washes it out. Raise your hand if that's true