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  • [Audio Length: 0:34:07] RECORDING COMMENCES:

    [音頻長度:0點34分07秒] 錄音開始:

  • Evan Carmichael: He's an

    埃文·卡邁克爾: 他是一個

  • American motivational speaker, personal finance instructor and self-help author. He became

    美國勵志演說,個人理財 教練和自救作者。他成為了

  • well known from his infomercials and self-help books. In 2013, Forbes estimated his net worth

    從他的電視購物節目和自救眾所周知 圖書。 2013年,福布斯估計他的淨資產

  • at 480 million dollars. He's Tony Robbins, and here are his Top Ten Rules For Success.

    在480萬美金。他是托尼羅賓斯, 這裡是他的十大規則成功。

  • Tony Robbins: Ultimately, if you're going to have lasting

    托尼羅賓斯: 最後,如果你將擁有持久

  • change in anything, you're really talking about just raising your standards. I mean,

    在任何的變化,你只是說 大約只是提高你的標準。我是說,

  • I always tell people; if you want to know how to change your life, I'll give it to you

    我總是告訴人們;如果你想知道 如何改變你的生活,我將它送給你

  • in three words, boring as it sounds, "raise your standards." Now, what does that mean,

    三個字,枯燥因為它的聲音,“養 你的標準。“現在,這是什麼意思,

  • corny as it sounds, "raise your standards"? "Well, thank you for the breakthrough thought,

    老土因為它的聲音,“提高你的標準”? “好了,謝謝你以為突破,

  • Tony. I'm glad I wasted my time watching this little email with you."

    托尼。我很高興我浪費了我的時間看這個 小電子郵件與您“。

  • Think about it. Lasting change is different than a goal. You don't always get your goals,

    想想吧。持久的變化是不同的 比目標。你並不總是得到你的目標,

  • but you always get your standards. Maybe what'll help you is to think about it this way. I

    但你總是得到你的標準。也許會是什麼 幫你是這樣想。一世

  • try to explain standards to people with a different set of words. Think of it as everybody

    試圖解釋標準,以人帶 不同的詞。把它看成是大家

  • in life gets their "musts." They don't get their "shoulds."

    在生活中得到他們“務必”。他們沒有得到 他們“應該”。

  • Think about it. Most people have a list of "shoulds"; don't they? Don't you have a list

    想想吧。大多數人名單 “應該”;不是嗎?難道你有一個列表

  • of "shoulds," things you should do, you should follow through on? "I should lose some weight."

    “應該”的事情你應該做的,你應該 跟進呢? “我應該減肥了。”

  • "I should work out more." "I should make more calls." "I should respond more rapidly to

    “我應該多運動。” “我應該多 電話。“”我應該更迅速地響應

  • my email," whatever. "I should get into the office earlier." "I should be more confident."

    我的電子郵件,“什麼的。”我應該進入 辦公室前面。“”我應該更自信。“

  • Whatever your "should" list, people love to have their "should" list be met, but it's

    無論你的“應該”列表中,人愛 有他們“應該”名單予以滿足,但它的

  • like New Year's resolutions. If it does, it's really exciting. If it doesn't, which is most

    像新年的決議。如果是這樣,它的 真正令人興奮的。如果不是這樣,這是最

  • of the time, it's a little disappointing, but you kind of know it's not going to happen.

    的時間,這是一個有點令人失望, 但你有種知道這不會發生。

  • When you decide something is a "must" for you, an absolute "must," when you cut off

    當你決定什麼是“必須”的 你,一個絕對的“必須”,當你切斷

  • any possible... you say, "I'm going to find a way, or I'm going to make the way." Human

    任何可能的......你說,“我要找到 一種方式,或者我會做的方式。“人

  • beings, when they resolve things, when they make a real resolution inside themselves,

    眾生,當他們解決的事情,當他們 使自己內部的實際分辨率,

  • which is they raise the standard and they make it a "must," they find the way.

    這是他們提高標準,他們 使之成為“必須”他們發現的方式。

  • Think about it in your own life. Haven't you had some area of your life where you raised

    想想自己的生活。沒有你 有你的生活中的一些區域,您提出

  • your standard, and your life has never been the same? Maybe, at one time in your life,

    你的標準,你的生活中從來沒有 一樣?也許,在你的生活有一段時間,

  • you smoked cigarettes. Or you did something, and you did it for years. You kept trying

    你抽的煙。或者你做了什麼, 你做了好幾年了。你不斷嘗試

  • to change it, trying to change it and kept telling yourself, "I should." Then, one day,

    改變它,試圖改變它,並保持 告訴自己,“我要”。然後,有一天,

  • something happened. Something just clicked you over. Something took you over that tipping

    發生了一些事。有些事情點擊 你過來。東西帶你在接裝

  • point, and inside yourself, you said, "No more." That was a very, very different experience;

    點,你的內心,你說,“不 更多的“這是一個非常,非常不同的體驗。

  • wasn't it? Something inside of you shifted. What was

    不是嗎? 你內心的東西轉移。什麼是

  • a "should" became a "must," and you've never gone back. Is there an area like that in your

    一個“應該”成為一種“必須”,而你從來沒有 出爾反爾。有沒有像在一個區域的

  • life that you can think of? Again, did you ever smoke cigarettes? Did you ever eat a

    生活中,你能想到嗎?同樣,你有沒有 曾經抽煙?你有沒有吃

  • certain way, drink a certain form of alcohol and then finally say, "No more," and you just

    一定的方式,喝酒某種形式的 然後最後說,“沒有更多的,”和你剛才

  • don't go back? Notice this; it doesn't really take any willpower, anymore, because somewhere,

    不回去?注意到這一點;它並沒有真正 採取任何意志力,了,因為某個地方,

  • when we make this click, when we make something a "must," we attach ourselves to it. It becomes

    當我們使這一下,當我們做的東西 一個“必須”,我們重視我們自己吧。它成為了

  • part of our identity. One thing I've learned, in the last, gosh,

    我們身份的一部分。 有一件事我已經了解到,在過去,天哪,

  • 33 years of work on people from, now, over 100 countries, four million people, is human

    現在33年從人們的工作,過 100個國家的四百萬人,是人類

  • beings absolutely follow through on who they believe they are. If you said to me, "Well,

    人類對誰絕對跟進他們 相信他們。如果你對我說:“嗯,

  • I'm really going to work hard to stop smoking, but I've been a smoker my whole life. I am

    我真的要努力戒菸, 但我是一個吸煙者我的整個生活。我是

  • a smoker," I know your days are numbered. You're going to be back smoking cigarettes,

    吸煙,“我知道你的日子已經屈指可數了。 你會回來吸煙,

  • again, because we all act consistent with who we believe we are.

    再次,因為大家都行動一致 誰,我們相信我們。

  • I tell people the strongest force in the whole human personality is this need to stay consistent

    我告訴人們,在整個最強的力量 人的個性是這需要保持一致性

  • with how we define ourselves. If you define yourself as somebody who is really conservative,

    我們如何定義自己。如果定義 自己作為某人誰是真正的保守,

  • you're not going to be crazy and act nuts, unless you're really drunk or something. Then

    你不會是瘋了,行為堅果, 除非你真的醉了什麼的。然後

  • you can say it's the alcohol, when it's really just you finally getting permission to be

    你可以說這是酒精,當它真的 只是你終於得到許可的情況下

  • yourself. The alcohol is your excuse. If you're a really crazy person, you act crazy, outrageous,

    你自己。酒精是你的藉口。如果你是 一個很瘋狂的人,你的行為瘋了,離譜,

  • playful. You don't act conservative because it's not who you are.

    俏皮。你不採取行動,保守的,因為 這不是你是誰。

  • Very often people say, "Well, I can't do that. I'm not that kind of person." I always say

    很多時候,人們說:“哦,我不能這樣做。 我不是那種人。“我總是說

  • to people, "Really? When did you define yourself? I mean, really, how many years ago did you

    人,“真的嗎?你什麼時候自己定義的? 我的意思是,真的,很多年前你是怎麼

  • come up with what you could and couldn't do in your life? How many years ago?" Most people,

    拿出你能做和不能做什麼 在你的生活中?多少年前的事?“大多數人,

  • if they really look at how they're living their life today, it's based on a set of standards,

    如果他們真的來看看他們是如何生活 今天他們的生活,它是基於一套標準,

  • a set of beliefs that they made choices about 10, 20, 30 or more years ago. Very often,

    一組信念,他們作出的選擇有關 10,20,30或更多年前。常常,

  • we made decisions in our youth, or very young, about what to believe, about what we were

    我們在青年作出的決定,還是很年輕的, 有關該相信什麼,什麼我們

  • capable of, about who we are as a person, and that becomes the glass ceiling, if you

    能,是誰我們是作為一個人, 並成為玻璃天花板,如果你

  • will, that controls us. There is a corny metaphor, but it's true.

    意志,控制我們。 有一個老生常談的比喻,但這是事實。

  • I remember, one time, I was with my family at the circus. There was a person there, and

    我還記得,有一次,我和我的家人 在馬戲團。有一個人那裡,並

  • they had this big, giant elephant. You look at this elephant. They take this little rope,

    他們有這麼大的,巨象。你看 在這頭大象。他們把這個小繩,

  • put it around the elephant's neck, and they drive this stake into the ground. I mean,

    把它掛在大象的脖子,他們 推動本次股權到地面。我是說,

  • you look at this, and you know that elephant could rip down the entire tent with almost

    你看看這個,你知道大象 可以撕裂了整個帳篷幾乎

  • no effort. Yet, the elephant doesn't struggle, doesn't try. Why? Because the elephant's conditioned.

    不遺餘力。然而,大象不爭, 不嘗試。為什麼?由於大象的條件。

  • They could take that elephant and condition the elephant when it's a baby elephant. That's

    他們可能會採取象和條件 當它是一個小象大象。這是

  • how they train them. When it's a little baby elephant and it doesn't have the power, yet,

    他們是如何訓練他們。當它是一個小寶寶 大象和它不具有電源,然而,

  • they put a big rope around it, and they drive this huge stake in the ground. The elephant

    他們把大繩周圍,和他們駕駛 在地面上這個巨大的股權。大象

  • fights and fights and fights. One day, finally, that elephant decides, "I'm not capable of

    打架,打架,打架。有一天,終於, 那大象決定,“我沒有能力

  • pulling this out." Once that becomes the definition of an identity of anyone - an elephant, in

    拔了這一點。“一旦成為定義 大象,在 - 人的身份

  • this case - they don't even try, anymore. "It's just who I am. That's how it is. That's

    這種情況下 - 他們甚至沒有嘗試,不再。 “這只是我是誰。這是怎麼回事。這是

  • just the way it is in my life." I'd like to ask you to take a look at any

    只是事情是這樣的,我的生活。“ 我想請你看一看任何

  • place you've got a limitation and ask yourself, "When did I decide to accept that limitation?"

    把你已經有了一個限制,然後問自己, “我什麼時候決定接受這種限制?”

  • You may not even see it as a limitation. You might see it as, just, "That's who I am."

    你甚至可能不會把它看作是一種限制。您 可能會看到它作為,只是,“那我是誰。”

  • So often, in our lives, we've adapted to be a certain way, so that we don't fail or so

    所以很多時候,在我們的生活中,我們已經適應了是 以一定的方式,這樣我們就不會失敗左右

  • that people will like us or respect us. It's not necessarily who we are.

    人們會喜歡我們,或尊重我們。它的 不是我們必然是誰。

  • Joy comes when you're spontaneous. It's really hard to be truly happy when you're not being

    喜來的時候你是自發的。是真的 很難成為真正的快樂,當你不被

  • yourself, and most of us have no clue who we are. A big part of my work - if you've

    你自己,和我們大多數人不知道誰 我們是。我工作的一個重要組成部分 - 如果你

  • ever been to event, you know - is to get people to do things spontaneously, without thinking,

    去過事件,你知道 - 是讓人們 做事情自發,沒有思想,

  • because that's when the real you shows up. That's when the energy comes alive. When you

    因為這是當你真正顯示出來。 當能量開始活躍的。當你

  • do that, when you start to connect your true nature, suddenly, there's energy available

    做到這一點,當你開始連接你的真實 自然,突然,有可利用的能量

  • for you to set a higher standard for what you want in your life. That's what this is

    為您設定了更高的標準是什麼 你想在你的生活。那這個是什麼

  • really all about. When I talk about "standards" or I talk about

    真正意義。 當我談到的“標準”或我談

  • "shoulds" versus "musts," think about your own life. I know there have been areas in

    “應該”與“務必”,想想你 自己的生活。我知道已經有地區

  • your life where, at some point in time, you just shifted. You raised the standard, and

    你生活在哪裡,在某個時間點,你 只是移動。你提出的標準,而

  • your life changed because whatever people have their identity attached to, they live.

    你的生活改變了,因為無論人 有自己的身份連接到,他們住。

  • We live who we believe we are. That's just how it works.

    我們住我們相信我們是誰。這只是 怎麼運行的。

  • I'll give you an example. Look at your physical body. Your physical body, today, is an absolute

    我給你舉個例子。看看你的身體 身體。你的身體,今天,是一個絕對的

  • reflection of only one thing. Not your goals, not your desires, but your standards, the

    只有一件事反映。不是你的目標, 不是你的慾望,但你的標準,

  • identity you have for yourself. If your standard is you're an athlete, then there's a certain

    身份你有你自己。如果你的標準 是你是一個運動員,然後有一定的

  • amount of strength, a muscle tone, an energy that's available in your body, on a regular

    強度的量,一個肌張力,能量 這是在你的身體提供,定期

  • basis, because that's who you are. You do whatever is necessary to maintain that identity.

    的基礎上,因為這是你是誰。你做 一切必要保持這種身份。

  • Again, the strongest force in the human personality is this need to stay consistent with how we

    同樣,人的個性最強的力量 這是需要留在如何保持一致,我們

  • define ourselves because if you don't know who you are, you wouldn't know how to act.

    定義自己,因為如果你不知道 你是誰,你就不會知道如何行動。

  • Once you lock in on that identity, your brain finds a way to keep you there. If you say,

    一旦鎖定在表明身份,你的大腦 找到一種方法來保持你。如果你說,

  • "Man, I'm overweight. I've always been overweight. I'm big-boned" and that's the story you've

    “伙計,我超重,我一直都超重。 我骨架大“,這就是你的故事

  • got, then you're going to always find a way to get back there. That's your settling point.

    得到了,那麼你會總能找到辦法 回到那裡。這是你的穩定點。

  • That's your identity. That's where things lock in.

    這是你的身份。這就是事情 鎖定英寸

  • If you see somebody who's in really great shape, you ask them, "Do you work out?" You

    如果你看到有人誰在真正偉大 形狀,你問他們,“你們鍛煉身體嗎?”您

  • know the answer, "Yes." "How often?" They'll tell you, "Three times," "Four times," "Five

    知道答案,“是的。” “多久?”他們會 告訴你,“三次”,“四次”,“五

  • times a week," whatever. In a seminar, I'll ask people, "Who, here, works out at least

    一個星期時間,“無論在一個研討會上,我會 問人,“是誰,在這裡,工作了至少

  • five days a week? Stand up." You look around that room, and you know that they work out

    每週五天?站起來。“你看看周圍 那個房間,你知道,他們的工作了

  • five times a week because you can see their body. You don't just get a result without

    每週五次,因為你可以看到他們的 身體。你不只是獲得無結果

  • some kind of action, without some form of ritual; "ritual," meaning actions you do consistently.

    某種動作,如果沒有某種形式的 儀式;你一貫的“禮”,意思是行動。

  • Now, do you believe those people that are out there, working out five days a week, do

    現在,你認為那些人是 在那裡,工作了一周五天,做

  • they have more time than you do or I have or anybody else? Of course not. Is their life

    他們有更多的時間比你或我有 還是其他人?當然不是。就是企業的生命

  • less busy? Of course not. It's just a "must" for them. They must work out that way. They've

    那麼忙​​?當然不是。這只是一個“必須” 他們。他們必須出現這樣的工作。他們已經

  • made that turn, and their life changed. I'm not saying you have to work out five days

    提出,反過來,他們的生活發生了變化。我 不是說你必須制定出5天

  • a week. I'm just saying, whatever you really want, "wants" don't get met consistently;

    一周。我只是想說,不管你真的 希望“,希望”不要讓一貫地予以滿足;

  • "standards" do. Whatever you identify, "This is who I am."

    “標準”的事情。不管你認,“這 我是誰“。

  • It's not so much about changing your identity, as it is expanding it; deciding that, instead

    這與其說是改變你的身份, 因為它是擴展它;決定說,而不是

  • of your goal is to lose 10 pounds, which is not compelling, what if your vision was to

    你的目標是減掉10磅,這是 並不引人注目,如果你的願景是

  • "get back to my fighting weight"? "This year," "This month," "This next 90 days, I'm going

    “回到我的戰鬥重量”? “今年,” “這個月”,“這未來90天,我要去

  • to transform my body. I'm going to take on a new challenge. I'm going to find some technique

    改造我的身體。我要去承擔 一個新的挑戰。我要尋找一些技巧

  • or strategy. There's a million of them - that can reframe myself." Or, "I want to feel younger,

    或戰略。有他們的一百萬 - 這 可重構自己。“或者,”我想要的感覺更年輕,

  • stronger, more vibrant than ever before. Here are my reasons. I want the energy to really

    更強,比以往任何時候都更具活力。這裡 是我的原因。我想能真正

  • make my life work because it's tough out there, and I want to be stronger than I've ever been

    讓我的生活工作,因為這是艱難的在那裡, 我想比我強去過

  • before. I want to go in front of the mirror, and if I'm naked, not want to laugh. I want

    之前。我要在鏡子前面去, 如果我赤身露體,並不想笑。我想要

  • to look there and take a good look, and go, 'Yeah. I'm proud of whatever I see there.'"

    看那裡好好看看,去, “是啊。我的什麼我看到有驕傲的。'“

  • Whatever it takes. Something is going to make you laugh, smile. Something is going to tease

    不惜一切代價。有些事情是會令 你笑,微笑。有些事情是會捉弄

  • yourself, but something is going to move you to another level. If you identify yourself

    自己,但有些事情是會打動你 到另一個層次。如果您發現自己

  • in a new way, you own that every day and that becomes the standard of how you live, you'll

    以新的方式,你自己每天和 成為你的生活,你會標準

  • find a way to make that standard real. Money is the same way. Think about it. It

    找到一種方法,使該標準實際。 錢是一樣的。想想吧。它

  • doesn't matter what's happening "in the marketplace." People that make money find a way to make

    不要緊發生的事情“,在市場上。” 人們賺錢找到一種方法,使

  • money, no matter what; don't they? I mean, most people's standard is to pay their bills,

    錢,不管是什麼;不是嗎?我是說, 大多數人的標準是支付他們的賬單,

  • so that's what most people find a way to do. Even when economic times get tough, most people,

    所以這就是大多數人找到一個方法來做到。 即使在經濟困難時期,大多數人,

  • if that's their absolute standard, they find a way.

    如果這是他們的絕對標準,他們發現 的一種方式。

  • Some people's standard is to pay their bills most of the time, and so, most of the time,

    有些人的標準是支付他們的賬單 大部分時間,因此,大部分的時間,

  • they do. Some people's standard is not just to pay their bills, but to take care of their

    他們是這樣。有些人的標準不只是 支付賬單,而是要照顧自己

  • family and maybe even some of their friends. They find a way. In fact, some people may

    家人,甚至他們的一些朋友。 他們找到一個方法。事實上,有些人可能

  • be in a family where, if they don't have enough money... They barely have money to pay their

    在一個家庭中,如果它們不具有足夠的 錢......他們幾乎沒有錢支付他們

  • bills. They worked their guts out, and then somebody - their mother, their father or somebody

    法案。他們制定自己的膽量了,然後 有人 - 他們的母親,他們的父親或某人

  • else, their sister - gets ill. There's not enough money to take care of it. Nobody else

    否則,他們的妹妹 - 變病。這裡沒有 足夠的資金來照顧它。沒有其他人

  • has money in the family. They don't, either, but they find a way to get that money and

    有錢的家庭。他們不這樣做,要么, 但他們找到一種方法來獲取金錢和

  • take care of their mother or father, don't they, and pay their bills. They never could

    把他們的母親或父親的照顧,不 他們,並支付他們的賬單。他們永遠不可能

  • do it before. Why? The situation made them raise their own standard. Not everybody does

    之前做到這一點。為什麼?這種情況使得他們 提高他們自己的標準。不是每個人都這樣

  • that. Somebody else in the family might have money and still not take care of their mother.

    那。其他人在家庭中可能有 錢,還是沒有把他們的母親。

  • It all comes down to the inner game, my friends. Changing your life is a change in the inner

    這一切都歸結到內心戲,我的朋友。 改變你的生活是在內部的變化

  • game. The outside world, you can't control, but you have absolute control over this one,

    遊戲。外面的世界,你無法控制, 但你必須在這一個絕對的控制權,

  • if you learn the dynamics of what shapes you. Identity is one of those simple, clear, fundamental

    如果你學的什麼形狀你的動態。 身份是那些簡單,清晰,根本的一條

  • basics that if you start to shift it, everything else will shift in your life, as well.

    基礎知識,如果你開始轉向它,一切 人會在你的生活轉變,以及。

  • Somebody will, by the way, have to have more than enough money to do what they want, when

    有人會,順便說一句,必須有更多的 比足夠的錢做自己想做什麼,什麼時候

  • they want, where they want, with whomever they want, contribute the way they want. If

    他們想要的,他們想要與任何人 他們想要的,他們貢獻想要的方式。如果

  • that's their "must," they find a way. I know that sounds overly simplistic, but it's true.

    這是他們的“必須”,他們想辦法。我知道 這聽起來過於簡單,但它是真實的。

  • Somebody once said you could take all the money in the world out of the hands of everybody,

    有人曾說,你可以把所有的 錢世出每個人的手中,

  • out of all the wealthy people in the world who are really successful, give it to other

    出了世界上所有的有錢人 誰是真正的成功,給它其他

  • people. It wouldn't take too long; those people would have it back in their hands. It's not

    人。它不會花費太長時間;那些人 將有回在自己手中。不是

  • because they're manipulative. It's because they have standard. Some are manipulative.

    因為他們是操縱。這是因為 他們的標準。有些是操縱。

  • Don't get me wrong, but they have a standard of what they're going to find a way to make

    不要誤會我的意思,但他們有一個標準 他們會找到一種方法,做什麼

  • happen. I'm just simply saying to you, take those three magic words and live them. Raise

    發生。我只是簡單地對你說,走 這三個咒語住他們。提高

  • your standard. Michael Gerber, the guy that wrote The E-Myth,

    您的標準。 邁克爾·格柏,該寫的E-神話的傢伙,

  • talks about why so many businesses, young businesses fail. One of the things he says

    為什麼那麼多的企業,年輕的會談 企業失敗。其中之一,他說的事

  • is most people are not really entrepreneurs, but they think that's what they should be.

    是大多數人都沒有真正的企業家, 但他們認為這是他們應該是什麼。

  • They think that's the sexy thing, that's the most attractive thing, that's the best answer.

    他們認為這是性感的東西,這就是 最吸引人的東西,那就是最好的答案。

  • What I say to you is you've got to separate the vehicle from the outcome. What is it that's

    我給你說的是你要分開 從結果的車輛。這是什麼那是

  • going to truly fulfill you? What is it that's going to give you that extraordinary life?

    要真正做到嗎?這是什麼那是 想給你的不平凡的一生?

  • What's going to make things magnificent, on your terms, not somebody else's terms, not

    這是怎麼回事把事情氣勢磅礴,上 你的條件,不是別人的話來說,不

  • your father, your mother, your background? What is that, really?

    你的父親,你的母親,你的背景是什麼? 那是什麼,真的嗎?

  • Separate the vehicle. There are many ways to get to that vehicle, but I'm saying, sometimes

    分開車輛。有許多方法 獲得該車輛,但我說,有時

  • you have to reevaluate what's going to really make you fulfilled. What is your gift? Are

    你必須重新評估發生了什麼事情真的 讓你滿足。什麼是你的禮物?是

  • you an artist? Are you the talent that can produce something no one else produces as

    你一個藝術家?你是人才,可以 生產的東西沒有人會產生如

  • a skill, a product, a service or some impact? Are you incredibly good at management; you

    一個技能,一個產品,一個服務或一些影響? 你是在管理好得不得了;您

  • really know how to manage or lead people? Are you an extraordinary entrepreneur that

    真的知道如何管理或領導的人? 你是一個不平凡的創業者

  • can take that gigantic gut-load of risk, create the vision, attract the talent that you need,

    可以採取的風險是巨大的腸道負荷,創造 願景,吸引你所需要的人才,

  • the managers and leaders? You may have all three abilities, but which

    管理者和領導者? 您可能有三個技能,但

  • one really fulfills you the most, is going to be the critical question. We tend to want

    一個人真正滿足您最大的,是怎麼回事 是關鍵的問題。我們往往希望

  • to do them all, especially in a room like this, because you're all overachievers; right?

    做所有這些,尤其是在一個房間裡一樣 這一點,因為你所有的優等生;對?

  • Me, too. You say, "Well, I can do all these." Yes, you can, but what will it do to your

    我也是。你說,“嗯,我能做到這一切。” 是的,你可以,但會是什麼做你的

  • quality of life? See, again, the secret is going to be this. What is an extraordinary

    生活質量?見,再次,秘密 將是這個。什麼是不平凡

  • life, on your terms, today? Things, getting things is not going to make

    生活中,你的條件,今天? 的事情,把事情是不會做

  • you happy. That's good news in a tough economy. It's a good reminder. It doesn't matter what

    你快樂。這是在經濟困難時期的好消息。 這是一個很好的提醒。不要緊什麼

  • you get. It doesn't matter whether it be money or opportunity. All those things might excite

    你得到。不要緊,無論是金錢 或機會。所有這些事情都有可能激發

  • you for the moment. Even a relationship, as magnificent as it may be, might exciting for

    你的那一刻。甚至有關係,如 華麗的,因為它可能會,可能興奮

  • a while, but if you don't keep growing, that relationship isn't going to stay exciting.

    一段時間,但如果你不保持增長,這 關係是不會留下精彩。

  • The secret to real happiness is progress. Progress equals happiness, and if we can make

    秘密到真正的幸福是一種進步。 進度等於幸福,如果我們能夠使

  • progress on a regular basis, we feel alive. That's why, at the beginning of the year,

    定期進展,我們覺得活著。 這就是為什麼,在今年年初,

  • we get this thing like, "Okay. I could have this fresh start. I could really do what my

    我們得到這個東西一樣,“好吧,我可以有 這個新的開始。我真的可以做我的

  • soul desires. I could expand. I could grow. I could improve. I could change. Or maybe,

    靈魂的慾望。我可能會擴大。我可以成長。 我可以改進。我可以改變。或者可能,

  • better than change, I could progress." See, think about that. Progress has an aliveness

    比變化的更好,我會進步“。 你看,想想。進步有一個的aliveness

  • to it; doesn't it? You don't have to work at changing. People say all the time, now,

    它;不是嗎?你不必上班 在不斷變化的。人們說所有的時間,現在,

  • "Well, I'm working on changing." Don't worry about it. You don't have to work on changing.

    “嗯,我正在發生變化。”別擔心 關於它。你不必在不斷變化的工作。

  • Change is automatic. Your body is going to change, whether you want it or not, as the

    變化是自動的。你的身體會 改變,你是否希望與否,作為

  • years go by. No matter how hard you work, there are going to be some changes going on

    歲月的流逝。不管你如何努力工作, 有一些將要修改怎麼回事

  • there. The economy is going to change, no matter

    那裡。 經濟是不會改變,無論

  • what you want it to do. The weather is going to change. Relationships are going to change.

    你想要做的事。天氣是怎麼回事 改變。關係要發生變化。

  • Everything in life is always changing. We don't have to work on change. Change is automatic,

    生活中的一切總是在不斷變化。我們 不必對變更工作。變化是自動的,

  • but progress is not. If you want to make real progress, then you really have to look at

    但進展不大。如果你想真正的 進步,那麼你真的要看看

  • your life in a different way. You have to say, "I have to take control of this process

    你的生活以不同的方式。你必須 說:“我不得不採取這一過程的控制

  • and not just hope it's going to work out," like people do who make a resolution.

    不只是希望它去上班了。“ 喜歡的人做誰做出的決議。

  • Treat people, at the end of the relationship, like it's the beginning, and there won't be

    待人,在關係結束, 像它的開始,而不會出現

  • an end. That's not just your intimate relationship. What if your customers... What if you fell

    結束。這不只是你的親密關係。 如果你的客戶...如果你愛上

  • in love with your customers, with your clients more than your product, more than your company?

    愛你的客戶,你的客戶 超過你的產品,比你的公司的更多?

  • If your entire life is about meeting their needs, if you would do what for your customers

    如果你的整個生活是關於履行其 需要,如果你想為你的客戶做什麼

  • or clients, you would do what? If you loved your customers and clients; you'd do anything,

    或客戶,你會做什麼?如果你愛 你的客戶和客戶;你願意做任何事情,

  • guess what? They're going to love you. Most people love their customers and clients

    你猜怎麼了?他們會愛你。 大多數人熱愛自己的客戶和客戶

  • as long as they buy from them, do what they want, respond to them. If they don't, they

    只要買他們,做他們 想,回應他們。如果他們不這樣做,他們

  • go, "That's the end." You want clients for life, not just customers, fall in love with

    走了,“這就是結束。”你要為客戶 生活中,不僅僅是客戶,愛上

  • them. It's a different focus; isn't it? It's a different meaning, and that creates a different

    他們。這是一個不同的重點;是不是?它的 不同的含義,並創建一個不同的

  • life because you make decisions differently from that place.

    生活,因為你做決定不同 從那個地方。

  • What does it take to create world-class marketing? What is the unique selling proposition? What

    怎樣才能打造世界級的營銷? 什麼是獨特的銷售主張?什麼

  • is what we call "value-added marketing," VAM? Today, most people are sick and tired of advertising

    就是我們所說的“增值營銷”VAM? 如今,大多數人都厭倦了廣告

  • because where is it? Everywhere. In fact, I have a question for you. How many

    因為它在哪裡?到處。 其實,我對你的問題。多少

  • of you, in this room, do not even see banner ads, anymore? Literally, it's there, but you

    你,在這個房間裡,甚至看不到旗幟 廣告了嗎?從字面上看,它的存在,但你

  • don't perceive it, like your brain literally washes it out. Raise your hand if that's true.

    不認為它,就像你的大腦字面上 洗出來。舉起你的手,如果這是真的。

  • Keep your hands nice and high, and look around the room right now. You'll see 98% of the

    保持你的手好和高,環顧四周 房間現在。你會看到的98%

  • people wash it out, so don't buy them, unless you're going to create something really unique.

    人們洗出來,所以不買他們的,除非 你要創造一些真正獨特的。

  • It's a total waste of your money and your time, in the world we're in today.

    這是你的錢,總的浪費 時間,在世界上我們是在今天。

  • Today, what creates marketing is when you don't just market, but you add value to people.

    今天,是什麼造成營銷是當你 不只是市場,但你為人們增加價值。

  • You do something. You teach them. You give them an insight. You give something valuable

    你做一些事情。你教他們。你給 他們的見解。你給有價值的東西

  • that costs them nothing, and then they look to you as an expert. They look to you as a

    這花費他們什麼都沒有,然後他們期待 您作為一個專家。他們期待著你作為一個

  • person that adds value. They want you to supply them more information, more experience, more

    人,增加了價值。他們希望你提供 他們更多的信息,更多的經驗,更多的

  • products and more services. If you lend me this whole business about meeting

    產品和更多的服務。 如果你借給我這整個的業務有關的會議

  • your needs, you can run a successful business, but it'll be a job because you'll never be

    您的需求,您可以運行一個成功的企業, 但是這將是一個工作,因為你永遠都不會

  • able to sell it. If it's just meeting your needs, it's not a system. It demands your

    能夠把它賣掉。如果它只是滿足你 需要,它不是一個系統。它要求你的