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  • Starting a business? Then you'll need a plan - a road map,

    開創一個事業?你需要一個計劃、一張地圖,

  • taking you on the straightest, fastest route to where you want to go.

    帶領你走最直、最快的道路到達你想去的地方

  • Your business plan will include 6 sections and will help you think through your business idea,

    你的商業計劃書必須包含 6 個部分,如此一來,它可以幫助你想通你的創業點子

  • making sure you've covered all the angles and eventualities, before you set off.

    讓你在開始創業前,確保你已想清所有的風險和可能的突發狀況

  • The first section is the executive summary.

    第一部分是執行摘要

  • Presenting an overview of your business, this section is vital as many investors make judgements about your business based on it alone!

    呈現出你事業的概觀,這一部分非常重要,因為很多投資者是獨以此項來對你的事業做出評斷

  • A great tip is to leave this section until last to write.

    一個很棒的秘訣是:將這個部分留到最後再來寫

  • Once you have written the others, you'll find it easier to do,

    一旦你已經寫了其他部分,你將會發現這部分變簡單了,

  • as it will be a summary of the key points you make in the other sections.

    因為這是其他部分的重點總結

  • So start with your business details.

    那麼,從你的事業細項開始

  • provide a short description of who you are, what you plan to sell, why and to whom.

    針對你是誰、你計畫賣些什麼、為什麼和賣給誰,寫出一段敘述

  • Include the location of your business, identify key employees

    其中包含了你創業的地點、確認你的主要員工

  • and any other qualities that make your business stand out.

    和其他可以讓你的事業脫穎而出的要素

  • Now, enter your marketing and sales strategy.

    現在,進入到你的市場和銷售策略

  • show that you've done your homework, that you understand your target market.

    證明你已經完成了你的事前準備,你對於自己的目標市場很了解

  • Outline why you think people will buy what you want to sell

    簡述為什麼你認為大眾會購買你的東西,

  • and detail how you plan to sell to them.

    並詳述你計畫要如何銷售它們

  • Then add in your management team and personnel.

    再來就是你的管理團隊和人事人員

  • people reading your plan need to believe and have trust in the management of your business,

    那些閱讀你計畫的人必須對你的管理方面有信心

  • so outline your credentials and the people you plan to recruit.

    所以你要拿出證據,並概述你所想要雇用的人員

  • Then detail your setup.

    再來,詳述你的公司

  • explaining what facilities the business will have,

    解釋公司裡會有哪些設備,

  • from your premises to your management information systems and IT.

    從公司場地到管理資訊系統和資訊科技

  • And explain how it will deliver the product or service to the customer.

    並描述公司要如何將產品或服務運送到消費者手中

  • Lastly, list your financial plan and projections.

    最後,列出你的財務清單和規劃

  • this part translates everything you've said in the previous sections into numbers.

    這個部分將把你在前面所提到的所有東西都轉換成數字的方式呈現

  • It will tell you whether the business will be worthwhile

    這個步驟將會告訴你,這項事業會是否有前景,

  • or whether you're wasting your time and/or money.

    又或者它只是在浪費你的時間和/或金錢

  • Your business plan will change as your business grows.

    你的商業計劃會因你的事業成長而有所改變

  • It'll help keep you focused, so you'll know where you are

    它將讓你專注於你的目標,如此一來,你才可以知道你現在進展到哪

  • and where you're supposed to be, so that you can correct your course as needed.

    和你該如何朝目標前進,如此一來,你就可以在必要時將自己導回正軌

  • Here are our 5 top tips:

    這是我們的 5 大訣竅:

  • Keep it brief: If it takes too long to write, it'll take too long to read!

    簡潔有力:如果你寫得太過於冗長,別人將需要花很多的時間讀它

  • Get rid of the : Cut the waffle and just get to the point!

    去蕪存菁:省略不必要的話,只留重點!

  • Be realistic: Be honest and note all the challenges facing your business.

    實際一點:誠實的寫下你的事業可能面對的挑戰

  • Use visuals: Graphs, charts, and images can help bring your idea to life, and;

    善用視覺:圖表、表格和圖片可以幫助你活化你的點子,再來是

  • Be creative: So that your business stands out and grabs attention.

    要有創造力:如此一來,你的事業就能顯得出眾並抓住讀者的目光

  • And for a bit of extra help, download a business plan template from the Business Wales website.

    再給你一點小幫助,從 Business Wales 網站下載商業計畫書的模板

  • So there you have it, plan your route to make sure you reach your destination!

    這麼一來就可以了!寫出你的計畫以確保你可以達成你的目標吧!

Starting a business? Then you'll need a plan - a road map,

開創一個事業?你需要一個計劃、一張地圖,

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A2 初級 中文 英國腔 事業 計畫 目標 管理 公司 寫出

如何撰寫創業企劃書 (How to write a Business Plan)

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    Jason Tsao 發佈於 2016 年 03 月 15 日
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