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  • What the heck is UX Design?

    UX 設計到底在搞什麼?

  • And what does a UX Designer actually do?

    那麼一位 UX 設計師實際上工作內容是什麼?

  • These are difficult questions to answer,

    這些問題很難回答

  • because if you ask 5 different people,

    因為如果去問 5 位不同的路人

  • you're going to get 5 different answers.

    你可能會得到 5 個不同的答案

  • In this talk, I'm not only going to explain what UX Design is

    在這個影片,我不只會去解釋UX 設計是什麼

  • but also why I believe you should find out more about it

    還會說明為什麼我認為你應該了解更多有關 UX 的事

  • regardless of your job.

    無論你的工作是什麼

  • UX, obviously, stands for "user experience"

    UX ,很明顯地,代表 "user experience"

  • And when we say "user experience",

    而當我們談到「使用者經驗」

  • we're referring to the what, when, where,

    我們指的是某人用了產品的什麼、在何時、何地

  • why, and how someone uses a product,

    為什麼用以及如何使用

  • as well as who that person is. So: what, when,

    還有那個人是誰。所以:產品的什麼、何時

  • where, why, how, and who: these cover the

    何地、為什麼用、如何用以及用的人是誰:這些包括了

  • user experience of a product, which is

    一個產品的使用者經驗

  • pretty much everything that affects a user's interaction with that product.

    這幾乎是所有影響使用者與產品互動的事情

  • So as you can imagine, a UX Designer,

    所以你可以想像,一個 UX 設計師

  • which is someone who designs these interactions,

    也就是去設計這些互動的人

  • is constantly asking a ton

    不斷地問大量的

  • of questions. If you're someone who

    問題。如果你是一位

  • naturally questions things, UX Design

    天生就愛發問的人。 UX 設計

  • could be a great career for you, because

    對你而言會是一個好職業,因為

  • it's the answers to these questions

    這些問題的答案

  • that shape a product's design.

    塑造了一個產品的設計

  • Of course it's not all about the user's needs.

    當然這不完全關於使用者的需要

  • UX Designers need to take

    UX 設計師也需要

  • into account a business's needs as well.

    考慮到產品的商業需求

  • It's no use having a product that people love,

    設計出一個讓顧客喜歡的產品是沒用的

  • if it doesn't help a business achieve its goals.

    如果這設計沒辨法幫助一個企業達成它的目標

  • That's not a product,

    這就不是一個產品

  • that's a side project. A UX Designer aims

    只是一個編外計劃。一個 UX 設計師瞄準了

  • for that sweet spot where user needs and business needs overlap.

    那個美好的區塊能同時滿足使用者與商業需求

  • So how do they

    所以設計師們如何

  • do this, other than by asking a lot of questions?

    做到這些,除了透過問一大堆問題?

  • Well, a UX Designer follows

    恩,一個 UX 設計師採用

  • what's called a user-centred design process.

    一個叫做使用者中心的設計程序

  • We use a set of tools and

    我們使用一些工具與

  • techniques to take the user's needs

    技巧把使用者的需求

  • into account at every stage of the

    納入考量在每個階段的

  • product's lifecycle. I'm going to repeat that,

    產品生命週期。我要重複一次

  • because it's a bit of a mouthful when

    因為這有些拗口當

  • you hear it for the first time:

    你第一次聽到它:

  • a user-centred design process takes the

    一個以使用者為中心的設計程序把

  • user's needs into account at every stage of the product lifecycle.

    使用者的需求在每個產品生命週期的階段納入考量

  • I say product, because these techniques apply

    我說產品,因為這些技巧能應用在

  • to web apps, mobile apps, desktop apps, or

    網頁應用 、行動應用、桌上型電腦應用或

  • even physical products.

    甚至有形的物件

  • OK. So that's all well and good, but

    好的。所以全部都很美好,但

  • why should you care? I'm going to give

    為什麼你應該在乎?我要告訴

  • you four reasons why I believe this stuff

    你四個理由為什麼我認為這個東西

  • matters so much, and this list doesn't

    這麼重要,而這個清單不

  • include the obvious one, which is the fact that

    包括一個很明顯的理由,也是一個事實那就是

  • paying attention to UX results in you

    留意 UX 可以使你

  • building a product that's awesome, instead

    打造出一個驚人的產品,而不是

  • of one that people hate using. Hopefully

    一個人們討厭使用的產品。希望

  • that's a given. The reasons why I think you

    這是一件大家都知道的事。為什麼我認為

  • should learn more about UX are:

    你應該知道更多關於 UX 的理由是:

  • 1) You're probably doing some of this already.

    1)你也許已經在做相似的事情

  • One thing I've learned is that when

    我學到的一件事情就是當

  • you understand how it is that you do what you do,

    你明白你如何做你在做的事情

  • you become infinitely better at it.

    你會做得更好

  • Like the fable about the centipede who,

    像是那個有關蜈蚣的寓言

  • when asked how it was that he walked,

    當被問到牠是如何走動的

  • couldn't give an answer. But when he

    牠沒辦法給答案。但當牠

  • picked himself up, and examined and

    振作起來,然後仔細觀察並

  • flexed each of his hundred legs, he

    彎曲牠的每一隻腳,牠

  • danced the most beautiful dance in the world.

    跳出了全世界最美妙的舞蹈

  • Here's Number 2: user-centred design is a

    第2點:使用者中心的設計是一個

  • process, which means it's practically

    程序,這意謂著它實際上

  • scientific! It's like taking the scientific

    是科學的!這就像採取科學的

  • method, using analysis and measurement, and

    方法,透過分析和測量並

  • applying it to humans and their behaviour.

    應用在人類以及人類的行為模式上

  • And that's fascinating to me - this notion

    這是很令我著迷的 - 這個想法

  • that designers are artistic geniuses with a

    也就是設計師們是有藝術天份的天才有一種

  • penchant for cutting off their own ear ...

    強烈傾向去切除他們自己的耳朵...

  • it's nonsense! This is a science! Well, a

    這是胡說八道!這是一門科學!是一門

  • quasi-science. Which leads me to the third

    準科學。這讓我帶到第3個

  • reason that UX matters: it's not that hard.

    UX 重要的理由:這並沒想像中的困難

  • Especially for people who are already

    特別是對於那些已經

  • technically inclined. I don't want to go

    有一點技術的人。我不想要害

  • putting myself out of a job here, but you

    自己丟掉工作,但是你

  • know what? This stuff is not rocket surgery,

    知道嗎?這個東西沒有那麼困難

  • to borrow from Steve Krug. Anyone can learn

    借用 Steve Krug 的說法。任何人都可以學習

  • the basics of user testing and card sorting

    使用者測試和卡片分類的基礎

  • and writing scenarios and creating wireframes.

    以及撰寫情境與設計原型

  • It's actually very straightforward.

    這其實非常簡單明瞭

  • Which is a good segue to the fourth reason

    這讓我們很好繼續到第4個理由

  • you should care about UX, and that's that ...

    你應該關心 UX ,而那是⋯

  • it's fun! This stuff is fascinating! A career

    相當有意思的!這個東西是相當迷人的!

  • as a UX Designer is interesting, it's challenging,

    UX 設計師這個職業很有趣,也充滿挑戰

  • it's rewarding, it pays well, and there's a very

    受益匪淺、酬勞優渥而且

  • low barrier to entry.

    進入門檻低

  • A lot of people feel uncomfortable calling

    很多人感到不自在稱呼

  • themselves a "designer", because they're no

    他們自己為一位「設計師」,因為他們並不

  • good at choosing a typeface or a colour palette.

    擅於選擇字體或顏色

  • Get over it! UX Design is the

    醒醒吧!UX 設計是

  • design behind the visuals. Visual design is

    視覺背後的那些設計。視覺設計只是

  • just one small part of it. It's an important

    其中的一小部份。這是最重要的

  • part, but some of the best UX Designers I know

    一部份,但有些我所知道的最棒的 UX 設計師們

  • actually aren't that great at visual design,

    其實不是在視覺設計上有最好的表現

  • but they're really good at those other areas

    但他們就很擅長其他

  • that are so important.

    很重要的領域

  • And that's pretty much it. So while you

    就差不多是這樣。所以當你

  • might hear terms like information architect, user

    可能聽過專有名詞像是資訊建築師。使用者

  • interface designer, interaction designer or

    介面設計師、互動設計師或

  • usability specialist, these can all be considered

    可用性專家,這些可以全部視為

  • UX professionals. Now they might specialise

    UX 專業人士。他們可能專攻

  • in marketing or technology, or maybe they come

    行銷或科技,或許他們

  • from a user research, social media, or even

    來自於使用者研究、社群媒體或甚至

  • customer support background. Either way,

    顧客支援的背景。總之

  • they're all asking a ton of questions, and

    他們問一大堆的問題和

  • following a quasi-scientific process to do

    照著一門準科學的程序去

  • the design behind the visuals.

    做視覺背後的設計

  • And they're having a blast doing it!

    而且他們做的很開心!

  • So that's what I'd like to leave you with:

    所以我想告訴你的是

  • that if this stuff interests you, you may

    如果這些工作使你感興趣,你可能

  • very well be well placed to have a promising

    非常適合去這份有前景的

  • career as a UX designer.

    職業成為一位 UX 設計師

  • Thanks for listening. My name's Matt, and

    多謝你的收看。我的名字是 Matt

  • I've just launched a site called UXMastery.com,

    我剛發佈一個網站 UXMastery.com

  • where I blog about UX. If you're interested,

    在那我發佈有關 UX 的部落格。如果你對 UX 有興趣

  • come and check it out!

    過來看一看吧!

What the heck is UX Design?

UX 設計到底在搞什麼?

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用漫畫告訴你什麼是用戶體驗設計! (What the heck is UX Design?)

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    Qianhui Rao 發佈於 2016 年 02 月 02 日
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