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  • Hey, it’s Marie Forleo and you are watching MarieTV, the place to be to create a business

  • and a life that you love. And today I have a question for you.

  • So in life all of us are always selling something, whether you sell a product or a service or

  • you work within a company, youve gotta be selling something. But do you know what

  • youre really selling? Hmm? I’ve gotta say, the answer might surprise you and it

  • may make you a lot more money. Let me explain.

  • So recently Josh and I went on a trip to Morocco and our very first stop was Marrakech. So

  • once we got settled in our riad we went for a walk through the medina, not to be confused

  • with the funky cold medina.

  • Now, Josh and I have a thing for Moroccan rugs. We think theyre really beautiful

  • and we were hoping that we’d be able to find one on our trip for a great price. So

  • were walking down the medina and not even five minutes we get lured into a rug shop

  • by this very charming and charismatic man named Mustafa. So Mustafa had this awesome

  • rug shop so he pulled us in and at first he sat me down and he had me try my hand at hand

  • rug knotting with this lady who worked with them. Then a minute after that before I knew

  • it were in this huge room with marble floors and were sipping mint tea and we had stacks

  • and stacks of beautiful rugs all around us. It was awesome.

  • So after a few minutes we had narrowed things down to our one favorite rug and Josh started

  • the negotiation process but I wasn’t quite sold yet. I said to myself, you know, “Hold

  • on, hold on. These are beautiful, theyre awesome, but I have to be honest, I don't

  • know if we even have room for a rug like this. I mean, I don't know if we even need it.”

  • Mustafa said, “Look. Nobody needs a Moroccan run. You don't buy a rug with your head, you

  • buy it with your heart.” And, you know what? He was totally right. I mean, we didn't necessarily

  • need a run, but a rug wasn’t really what we were buying anyway. We were buying this

  • beautiful little piece of art. It was a reminder of our Moroccan adventure together, the one

  • where I got to try my hand at hand knotting a rug and where we had our very first taste

  • of Moroccan mint tea.

  • The fact is we are rarely ever buying what we think were buying. So here’s an example.

  • If I buy a necklace what I’m thinking about is how that necklace is going to help me express

  • my own style. Or maybe I’m thinking about, “Oh my God, this great necklace will really

  • help me dress up a tshirt so if I need to go out to dinner fast I can just throw it

  • on.” Or sometimes if I get a necklace that has special symbolic stones I’m actually

  • buying into my own well being, something I wanna work on for my future. So rather than

  • just a piece of jewelry I’m buying an expression of my style, I’m buying easy nights out,

  • and I’m buying my future well being.

  • Here’s another example, if I’m buying a garlic press what I’m really buying is

  • a future experience of great times cooking for my friends. I love to do that. So I get

  • such pleasure out of hearing them ask for seconds or talking about, “Hey, Marie. How

  • did you ever learn to make such a killer sauce?” So in reality what I’m really buying is

  • a future memory of getting all the people I love together and whatever may happen from

  • there.

  • The fact that Mustafa knew what he was really selling and he wasn’t shy about articulating

  • that, that’s what closed the sale. He knew that the key to getting me to open my wallet

  • was getting me to open my heart. Now, whether you sell with words or images or copywriting

  • or whatever, youre going to realize youre gonna sell so much more and have your customers

  • love their purchases if you can convey what theyre actually getting: the feelings,

  • the benefits, the future memories. And to help you remember that I want you to remember

  • this Tweetable:

  • The best way to close a sale is by getting your customer to open her heart.”

  • Now, if you ever use words to sell your products or services, like, instead of interpretive

  • dance or smoke signals and you’d like my help with this, come on over to

  • It’s a new program I’m working on, and itll really help you sell from the heart.

  • Now it’s your turn. What are you really selling? What are people really, really buying

  • from you? And what future experience are they hoping to get? As always, the best discussions

  • happen after the episode over at, so go there and tell me all about it now.

  • Did you like this video? If so, subscribe to our channel and I would be so appreciative

  • if you shared it with your friends. And if you want more great resources to create a

  • business and life that you love so much you wanna hug it like a Care Bear, then come on

  • over to, sign up for email updates, and that would be awesome.

  • Stay on your game and keep going for your dreams because the world needs that special

  • gift that only you have. Thank you so much for watching and I’ll catch you next time

  • on MarieTV.

Hey, it’s Marie Forleo and you are watching MarieTV, the place to be to create a business


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世界上最聰明的營銷問題 (The World’s Smartest Marketing Question)

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    Shyh Day E 發佈於 2021 年 01 月 14 日