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  • Hi again, welcome to engVid.com.

    你好,再次歡迎來到engVid.com。

  • I'm Adam.

    我是亞當。

  • In today's video, I want to talk to you about social media.

    在今天的視頻中,我想和你談談社交媒體。

  • Now, all of you are, I'm sure, are aware of social media.

    現在,我相信你們所有人都知道社交媒體。

  • There're the big companies like Facebook, Instagram, Twitter, etc.

    有像Facebook、Instagram、Twitter等大公司。

  • Social media has basically taken over almost everyday life for a lot people, so today I

    社交媒體基本上已經佔據了很多人的日常生活,所以今天我

  • want to give you some vocabulary that you might need in order to be able to talk about

    想給你一些你可能需要的詞彙,以便能夠談論

  • social media or understand people who are speaking about social media.

    社交媒體或瞭解正在談論社交媒體的人。

  • So, the first things I want to look at are - I want to look at a couple of pronunciation

    所以,我想看的第一件事是--我想看幾個發音的情況

  • issues, and I want to look at people, people you need to know who are on social media and

    我想看看那些人,那些你需要了解的人,他們在社交媒體上和

  • who affect everyday social media use.

    影響日常社交媒體使用的人。

  • So, the first thing I want to talk about is Twitter and tweeter, okay?

    所以,我想談的第一件事是Twitter和tweeter,好嗎?

  • Twitter is a big company that you can send, you can post short messages and photos and

    Twitter是一個大公司,你可以發送,你可以發佈短信息和照片,並

  • videos, etc.

    視頻,等等。

  • And when you send out anything on Twitter, that's the company name, so Twitter is the

    而當你在Twitter上發送任何東西時,那就是公司名稱,所以Twitter是

  • company, and a tweet is the message or the picture or video that you send out.

    公司,而推特是你發出的資訊或圖片或視頻。

  • And a person who uses Twitter is called a tweeter, okay?

    而使用Twitter的人被稱為tweeter,好嗎?

  • Someone who tweets.

    一個會發推文的人。

  • So, it - ee.

    所以,它--咿。

  • A very slight difference, but it's important to understand.

    一個非常微小的區別,但理解這一點很重要。

  • If someone is talking about a tweeter they're talking about a person.

    如果有人在談論一個推手,他們就是在談論一個人。

  • Anyone who makes videos on YouTube is a youtuber.

    任何在YouTube上製作視頻的人都是Youtuber。

  • Now, generally speaking, when we talk about youtubers, we're talking about someone with

    現在,一般來說,當我們談論優酷網時,我們談論的是一個有

  • a following, someone who has a lot of subscribers, or a lot of followers, a lot of people watching

    一個追隨者,一個有很多訂閱者的人,或者有很多追隨者的人,很多人在看。

  • their videos.

    他們的視頻。

  • Right now, there are about - there's millions of people making YouTube videos, you can't

    現在,有大約--有數百萬人在製作YouTube視頻,你不能

  • call all of them youtubers.

    把他們都稱為優酷網友。

  • The ones who are a bit more well known are youtubers.

    知名度高一點的是優酷網的人。

  • So, I'm a youtuber, let's put it this way.

    所以,我是一個Youtuber,讓我們這樣說吧。

  • And all the other EngVid teachers are youtubers.

    而其他的EngVid老師都是優酷網友。

  • Now, someone on YouTube or Instagram or Facebook or any social media platform, and it's very

    現在,有人在YouTube或Instagram或Facebook或任何社交媒體平臺上,而且非常

  • important to know this - all these social media sites are platforms where people can

    重要的是要知道這一點--所有這些社交媒體網站都是平臺,人們可以在其中

  • engage each other.

    互相接觸。

  • So, a person on a social media platform who is very, very popular and many people following

    所以,一個人在社交媒體平臺上非常非常受歡迎,很多人關注

  • and many subscribers, we call this person an influencer, okay?

    和許多訂戶,我們把這個人稱為影響者,好嗎?

  • Some people say "YouTube star", star, okay, so maybe very popular, but the more important

    有些人說 "YouTube明星",明星,好的,所以也許很受歡迎,但更重要的是

  • word is influencer, because this person has the power to influence a lot of people.

    這個詞是影響者,因為這個人有能力影響很多人。

  • So, advertisers and, like, a lot of big companies, they try to get in touch with these influencers

    是以,廣告商和很多大公司,他們試圖與這些有影響力的人取得聯繫

  • to help them promote a product or sell a product or an event or information, etc.

    以幫助他們推廣產品或銷售產品或活動或資訊,等等。

  • So, influencer.

    所以,影響者。

  • So next, we have trolls and haters, okay.

    所以接下來,我們有巨魔和仇恨者,好吧。

  • Very similar but subtle difference between the two.

    兩者之間非常相似,但有細微差別。

  • A hater is just like the word says, a person who hates.

    憎恨者就像這個詞說的那樣,是一個憎恨的人。

  • So, there are people who go online and they look through social media sites and look at

    是以,有些人上網,他們通過社交媒體網站查看,看看

  • posts and pictures and whatever, and they just put something negative.

    帖子和圖片什麼的,他們只是把一些負面的東西。

  • They put some sort of bad comment - "I hate you.", "You look ugly.", "You're stupid.",

    他們放一些不好的評論--"我討厭你。","你看起來很醜。","你很愚蠢。"。

  • "You're this and that".

    "你是這個和那個"。

  • These people have absolutely nothing else to do, okay?

    這些人完全沒有其他事情可做,好嗎?

  • They're sitting at home, they're bored and - "What should I do?

    他們坐在家裡,他們很無聊,而且--"我應該做什麼?

  • Ah okay, let me write some bad things to this person".

    啊,好吧,讓我給這個人寫一些壞話"。

  • Why?

    為什麼?

  • Because it's anonymous.

    因為它是匿名的。

  • What does anonymous mean?

    匿名是什麼意思?

  • It means nobody knows the identity of this person.

    這意味著沒有人知道這個人的身份。

  • So, a hater is basically somebody with nothing to do, who is bored, gets online, and writes

    是以,仇視者基本上是一些無事可做的人,他們感到無聊,上網,並寫道

  • bad things.

    壞事。

  • The best thing to do with haters is ignore them.

    對待討厭的人最好的辦法是忽略他們。

  • If you're putting things on the internet, if you're posting things on your Facebook

    如果你把東西放在互聯網上,如果你在你的Facebook上發佈東西

  • page, on your Instagram page, on your Twitter page, whatever, and somebody comes and says

    在你的Instagram頁面上,在你的Twitter頁面上,不管怎樣,有人來了,說

  • something negative, let it go.

    負面的東西,就讓它過去吧。

  • Just move on.

    繼續前進吧。

  • It doesn't matter.

    這並不重要。

  • Don't worry about what this person says.

    不要擔心這個人說什麼。

  • Even this person doesn't care about what he or she is saying.

    甚至這個人也不關心他或她在說什麼。

  • But then you have a troll.

    但是,你有一個巨魔。

  • Now, a troll is generally similar to a hater, will usually come and write something negative,

    現在,巨魔一般類似於仇恨者,通常會來寫一些負面的東西。

  • the difference is that the hater, once he or she has written something, they just forget

    不同的是,仇恨者一旦寫了東西,他們就會忘記。

  • about it.

    關於它。

  • A troll is trying to get a reaction, which - this makes a troll a lot more dangerous,

    巨魔正試圖獲得反應,這--這使巨魔變得更加危險。

  • okay?

    好嗎?

  • A troll will come and say something that he or she knows will annoy you or irritate you

    巨魔會過來說一些他或她知道會惹惱你或激怒你的話

  • or make you angry or make you sad, but he or she is hoping that you write something

    或讓你生氣或讓你傷心,但他或她希望你寫的東西

  • back, because then they can write something bad again, and they want this exchange.

    回來,因為這樣他們又可以寫一些不好的東西,他們希望有這樣的交流。

  • Again, the best thing to do: ignore the trolls.

    還是那句話,最好的辦法是:無視那些巨魔。

  • And you'll hear if you listen to the news or you read newspapers, you hear about "trolling",

    如果你聽新聞或讀報紙,你會聽到關於 "拖釣 "的消息。

  • this is the action of what a troll does, you'll hear about people trolling each other, famous

    這就是巨魔的行動,你會聽到人們互相嘲弄,著名的

  • people trolling each other.

    人們互相扯皮。

  • They're acting like little children.

    他們表現得像小孩子。

  • Ignore them, ignore the trolls on your site, move on.

    不理會他們,不理會你網站上的巨魔,繼續前進。

  • Both of these people are considered cyberbullies.

    這兩種人都被認為是網絡暴力者。

  • Cyberbullying is a very, very serious social phenomenon.

    網絡欺凌是一個非常、非常嚴重的社會現象。

  • Very dangerous; it's making a lot of people angry, it's increasing the suicide rate in

    非常危險;它讓很多人感到憤怒,它增加了中國的自殺率。

  • many cities and many countries.

    許多城市和許多國家。

  • It's very dangerous but also very difficult to fight because of the anonymity, because

    這是非常危險的,但也是非常難打的,因為是匿名的,因為

  • these people are anonymous, so in many cases you don't know who is doing it.

    這些人是匿名的,所以在很多情況下你不知道是誰在做。

  • You have a lot of, especially teenagers, who are doing bad things to themselves because

    你有很多人,特別是青少年,他們對自己做壞事,因為

  • of cyberbullying.

    的網絡欺凌。

  • If you see it, do something.

    如果你看到它,就做一些事情。

  • Act against it, write against it, try to stop it, but ignore it.

    採取行動反對它,寫信反對它,試圖阻止它,但不理會它。

  • That's the main thing if it happens to you, ignore it, move on.

    這是最主要的,如果它發生在你身上,不要理會它,繼續前進。

  • Now, again, if you're on social media and you have a lot of people who come and visit

    現在,再次強調,如果你在社交媒體上,有很多人前來訪問

  • your page or your site or whatever, these are called followers.

    你的頁面或你的網站或其他,這些被稱為追隨者。

  • They're essentially your fans.

    他們本質上是你的粉絲。

  • And when we talk about all of your fans or all of a person's fans, that is called the

    而當我們談論你的所有粉絲或一個人的所有粉絲時,這被稱為

  • fanbase.

    粉絲群。

  • These are all the people who are following you, who are fans of your content, okay?

    這些都是關注你的人,他們是你內容的粉絲,好嗎?

  • And that's what social media is all about, it's about content.

    而這正是社交媒體的全部內容,它是關於內容的。

  • It's about articles, it's about vlogs and blogs, etc., about things that people put

    這是關於文章,這是關於vlogs和博客等,關於人們把的事情。

  • online to share with other people.

    在線與其他人分享。

  • I'll talk more about that as well.

    我也會多談談這個問題。

  • Now, a very cool part of social media is something called a flash mob.

    現在,社交媒體的一個非常酷的部分是叫做快閃族的東西。

  • It used to be very, very popular a few years ago but it still happens every now and again.

    幾年前,它曾經非常非常流行,但現在仍然時有發生。

  • A flash mob happens when somebody puts on their social media feed, their social media

    當有人把他們的社交媒體上的資訊,他們的社交媒體上的資訊,發生快閃族。

  • page, that they want people to come to a specific location at a specific time and wait for a

    他們希望人們在一個特定的時間來到一個特定的地點,並等待著一個新的機會。

  • signal.

    信號。

  • And when that signal happens, everybody who got this message will get together and start

    而當這個信號發生時,所有收到這個資訊的人都會聚在一起,開始

  • doing a dance, okay.

    做一個舞蹈,好的。

  • They've practiced this, it was all shared through social media, they know the song,

    他們已經練習過了,這都是通過社交媒體分享的,他們知道這首歌。

  • they know the steps, they know where everybody should be, and these are all strangers who

    他們知道步驟,他們知道每個人都應該在哪裡,而這些人都是陌生人,他們都不知道該怎麼做。

  • got together to have fun and it's actually a very interesting and very cool sight, okay.

    聚在一起玩耍,這實際上是一個非常有趣和非常酷的景象,好吧。

  • So - there's good and bad to the social media thing, but we'll get more about that.

    所以--社交媒體的事情有好有壞,但我們會得到更多關於這方面的資訊。

  • Now, you can often hear about social media campaigns.

    現在,你可以經常聽到關於社會媒體活動。

  • Now, what is a campaign?

    現在,什麼是運動?

  • A campaign is an effort to do something, to achieve something.

    競選活動是為了做某事,為了實現某事而做出的努力。

  • So, you'll have a lot of campaigns like educational campaigns, ad campaigns, where they're pushing

    是以,你會有很多活動,如教育活動、廣告活動,他們在其中推動

  • a certain piece of information to get people to buy something, to act on something, to

    某一資訊,以使人們購買某物,對某物採取行動,以

  • go somewhere, take some action, etc.

    去某個地方,採取一些行動,等等。

  • But a very interesting and becoming more and more popular campaign is called crowdfunding.

    但是,一個非常有趣而且越來越受歡迎的活動叫做眾籌。

  • So, there's a site or there're applications called Kickstarter or GoFundMe, where people

    是以,有一個網站或有一些應用程序叫Kickstarter或GoFundMe,人們在那裡

  • have a very good idea and they need money to make this idea come alive, so they create

    有一個非常好的想法,他們需要錢來實現這個想法,所以他們創造了

  • a crowdfunding page, they create a crowdfunding campaign, and people from all over the world

    一個眾籌頁面,他們創建了一個眾籌活動,而來自世界各地的人們

  • send them a little bit of money, and they collect all this money, sometimes it can be

    給他們送一點錢,他們就收集所有這些錢,有時可能是

  • very huge quantities, and they take this money and they can pursue their product.

    非常巨大的數量,他們拿著這些錢,他們可以追求他們的產品。

  • Now, some people start companies, some people invent a new machine, new technology, etc.,

    現在,有些人開公司,有些人發明了一種新機器、新技術,等等。

  • so it's a very positive use of social media.

    所以這是社交媒體的一個非常積極的使用。

  • However, there are also a lot of scams.

    然而,也有很多騙局。

  • A scam is like a trick to try to get something from you, so a lot of people will get on these

    騙局就像一個詭計,試圖從你那裡得到一些東西,所以很多人都會上這些

  • sites and say, oh, you know, "My wife, she's pregnant, but she has cancer and I need a

    我的妻子,她懷孕了,但她有癌症,我需要一個醫生。

  • surgery for her but I don't have money, will people please help me?"

    為她做手術,但我沒有錢,請大家幫助我好嗎?"

  • And people are nice, they're generous and friendly, they're helpful, they send money

    人們都很好,他們慷慨而友好,他們樂於助人,他們寄錢給我們。

  • to this person, but this person is not married, is young, has nothing going on but, you know,

    對這個人,但是這個人沒有結婚,很年輕,沒有什麼事情,但是,你知道。

  • just taking the money and going on vacation.

    只是拿著錢去度假了。

  • So, you have to be very careful about the places you send your money to.

    是以,你必須非常謹慎地對待你寄錢的地方。

  • Be very, very careful where you're sending your money.

    要非常、非常小心地把錢送到哪裡。

  • Now, crowdsourcing is very similar to funding, but it has nothing to do with money.

    現在,眾包與籌資非常相似,但它與錢無關。

  • Let's say I want to start a new website and I have a very, very good idea for a service

    比方說,我想建立一個新的網站,我有一個非常非常好的服務想法

  • to provide people.

    來提供人。

  • The problem is that I have all the content, but I don't actually know how to build a site.

    問題是,我有所有的內容,但我實際上不知道如何建立一個網站。

  • I don't know how to make functions on the site.

    我不知道如何在網站上製作功能。

  • So, I can go to crowdsourcing sites, especially social media sites, and I can ask people to

    所以,我可以去眾包網站,特別是社交媒體網站,我可以要求人們

  • help write the code or look for people to do the coding to help me build this site and

    幫忙寫代碼或找人做代碼,幫助我建立這個網站和

  • create my vision of the website.

    創造我對網站的願景。

  • So, crowdsourcing is getting people to help you with actual work, with tasks, with their

    是以,眾包是讓人們幫助你完成實際工作、任務和他們的

  • knowledge, with their skills, which is actually a very interesting thing.

    知識,與他們的技能,這實際上是一個非常有趣的事情。

  • A very good thing.

    一個非常好的事情。

  • And now there's also something called Creative Commons.

    現在還有一個叫 "創作共用 "的東西。

  • So, what social media has done is it connected the world.

    是以,社交媒體所做的是它連接了世界。

  • It made everybody be able to reach basically everybody and work together.

    它使每個人基本上都能接觸到每個人,並一起工作。

  • So, Creative Commons, a lot of people are sharing photos and videos and articles for

    所以,知識共享,很多人都在分享照片、視頻和文章,用於

  • free, and they say you can use this information, you don't have to pay me anything, there's

    他們說,你可以使用這些資訊,你不需要付給我任何東西,有

  • no license, if you want to use this picture in your website, go ahead, it's free.

    沒有許可證,如果你想在你的網站上使用這張圖片,請繼續,它是免費的。

  • So, you get a Creative Commons license.

    是以,你得到了一個知識共享的許可。

  • I'm going to go to black because I lost my red [marker].

    我打算用黑色,因為我的紅色[標記]丟了。

  • So, you get a Creative (Commons license.

    是以,你得到一個創意(共享)許可。

  • You can go to some website where they have some kind of really beautiful pictures and,

    你可以去一些網站,他們有一些非常漂亮的圖片和。

  • of course, there are websites where you have to buy the picture and they're a little bit

    當然,也有一些網站,你必須購買圖片,他們有點

  • expensive.

    價格昂貴。

  • There are Creative Commons sites where you can take the picture and use it and you have

    有一些知識共享的網站,你可以拍下照片並使用它,你有

  • a Creative Commons license, it means it's not copyrighted.

    創作共用許可證,這意味著它沒有版權。

  • It's free for everybody to use and share, so it's a very nice thing.

    每個人都可以免費使用和分享,所以這是一個非常好的事情。

  • Now, very common, very popular thing to do on social media is a blog, which is a web

    現在,在社交媒體上非常常見、非常流行的事情是博客,這是一個網絡

  • log, and that's basically people - you know, it started off as people just writing their

    日誌,這基本上是人們--你知道,它開始是人們只是寫他們的

  • ideas and thoughts and whatever.

    思想和想法什麼的。

  • It was like a journal and they shared it on the world wide web.

    這就像一本日記,他們在世界範圍內分享它。

  • Now, more common is vlog - video log, which is essentially YouTube and other streaming

    現在,更常見的是vlog--視頻日誌,這基本上是YouTube和其他流媒體的做法。

  • services where people can share videos about anything and everything.

    人們可以在這裡分享有關任何事物的視頻。

  • Now, clickbait.

    現在,點擊廣告。

  • Very interesting little situation here.

    這裡的小情況非常有趣。

  • Click, you know, on the mouse, you click.

    點擊,你知道,在滑鼠上,你點擊。

  • Bait, this word, bait, if any of you have ever gone fishing, okay, you have your rod

    誘餌,這個詞,誘餌,如果你們有人曾經去釣魚,好,你有你的魚竿

  • and you have your line and at the end of your line you have your hook.

    你有你的線,在你的線的末端你有你的鉤。

  • If you throw this into the water, the fish won't come.

    如果你把這個扔進水裡,魚是不會來的。

  • They won't care, you know, it's just a piece of metal.

    他們不會在意的,你知道,這只是一塊金屬而已。

  • But if you put a worm on the hook, or a piece of bread, or another little fish, then other

    但如果你在鉤子上放一條蟲子,或一塊麵包,或另一條小魚,那麼其他的

  • bigger fish will come and bite it.

    更大的魚會來咬它。

  • So, that's the bait.

    所以,這就是誘餌。

  • The stuff you put on the hook to attract the fish is called the bait.

    你放在魚鉤上吸引魚的東西被稱為魚餌。

  • So, clickbait is headlines, very powerful headlines or pictures that really, all these

    是以,點擊誘餌是標題,非常有力的標題或圖片,真的,所有這些

  • people want is for you to click on them.

    人們希望的是你能點擊他們。

  • The more you click, the more money they get.

    你點擊得越多,他們得到的錢就越多。

  • The more visitors to their site they get, the more advertising money they get, so be

    他們的網站訪客越多,他們得到的廣告費就越多,所以要

  • careful about clickbait.

    謹慎對待點擊率。

  • It's very, very tempting.

    這是非常、非常誘人的。

  • Now, I personally have clicked many things that were just clickbait because you can't

    現在,我個人已經點擊了許多隻是點擊誘餌的東西,因為你不能

  • help it, they're so attractive, you go to them, you click, and then ah, clickbait!

    幫助它,他們是如此有吸引力,你去他們,你點擊,然後啊,點擊誘餌!

  • And then you've wasted your time.

    然後你就浪費了你的時間。

  • Feed.

    飼料。

  • Everything you put on your social media site or social media platform is called a feed

    你放在社交媒體網站或社交媒體平臺上的所有內容都被稱為feed

  • or post.

    或職位。

  • On Twitter you put a post, on Facebook you put a feed, and it goes up and down, and up

    在Twitter上,你發一個帖子,在Facebook上,你放一個Feed,然後它就會上升,下降,再上升。

  • and down, and it keeps moving.

    和下降,而且它一直在移動。

  • So, your feed is basically the collection of posts, and they keep moving up and down.

    是以,你的Feed基本上是帖子的集合,它們不斷地向上和向下移動。

  • The more posts people put on, the more crowded the feed gets until nothing really matters

    人們發的帖子越多,飼料就越擁擠,直到沒有什麼真正重要的東西。

  • anymore.

    不再是了。

  • And then, of course, unless something goes viral, alright.

    然後,當然,除非有什麼東西變成病毒,好吧。

  • If it goes viral, it spreads very quickly to a lot of people and it becomes very popular

    如果它是病毒式的,它就會很快傳播給很多人,變得非常流行

  • until people forget about it and something else becomes viral.

    直到人們忘記它,而其他東西成為病毒。

  • And then you have something that's trending.

    然後你有一些正在流行的東西。

  • Now, something that goes viral is one thing, spreads very quickly.

    現在,病毒式傳播的東西是一件事,傳播得非常快。

  • Something that's trending is more of like a topic and more and more people start talking

    正在流行的東西更像是一個話題,越來越多的人開始談論

  • about it.

    關於它。

  • So, it's not one thing, it's one category, and more people start adding things to it

    所以,這不是一件事,是一個類別,更多的人開始向它添加東西。

  • to get the conversation going.

    以使對話得以進行。

  • Trends last longer than viral posts or things.

    趨勢比病毒性的帖子或事物更持久。

  • Livestreaming is basically you're taking a video and instead of recording it and then

    現場直播基本上是你在拍攝一段視頻,而不是錄製它,然後

  • posting it later, you're doing it live.

    以後再發,你要做的是直播。

  • So, whatever the person is doing on the camera, other people can see at the exact same time,

    是以,無論這個人在相機上做什麼,其他人都能在同一時間看到。

  • and then you can even communicate with people who are livestreaming.

    然後你甚至可以與正在進行現場直播的人交流。

  • This is becoming more and more popular.

    這正變得越來越流行。

  • And that's why we have something, it's more and more streaming media.

    這就是為什麼我們有一些東西,它是越來越多的流媒體。

  • More and more live video broadcasting, okay?

    越來越多的視頻直播,好嗎?

  • Now, something that happens on a mass scale, this is a very important phrase.

    現在,發生在大規模的事情,這是一個非常重要的短語。

  • Mass means a lot or big.

    品質意味著很多或很大。

  • Scale means size, so a big size.

    規模意味著尺寸,所以是大尺寸。

  • So, anything that happens on a mass scale means it affects a lot of people; travels

    是以,任何大規模發生的事情都意味著它影響到了很多人;旅行

  • to a lot of places.

    到了很多地方。

  • It's a very, very big audience, I guess you could call it.

    這是一個非常,非常大的觀眾,我想你可以稱之為。

  • An app is short for application, so anything you don't do on your desktop computer, you

    應用是應用程序的簡稱,是以,凡是你不在桌面電腦上做的事情,你都可以在你的電腦上做。

  • do it on your mobile computer, it is specifically set just for that platform.

    在你的移動電腦上做,它是專門為該平臺設置的。