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  • - So starting this YouTube channel is hands down,

  • the single best thing I've ever done in my life.

  • And so in this video,

  • I'm going to be sharing my top 10 tips,

  • on how you can get started with setting up your own channel

  • if that's what you're into.

  • Coming in at number 10, we have,

  • don't worry about what other people will say.

  • I always ask this question.

  • I ask the question on Twitter and on Instagram

  • and I ask people, you know

  • what are your fears about starting on YouTube?

  • And what do you want to know?

  • And the number one complaint is always

  • I'm worried about what my friends and family will think.

  • I've been running a course

  • called the Part-time YouTuber Academy,

  • where we have people who are sort of aged

  • from 18 up to like 55.

  • And basically everyone in that age range

  • also worries about what their friends and family will think.

  • But you know what?

  • The thing that everyone realizes

  • is that once you've uploaded your first video,

  • all of that fear kind of goes away because you realize,

  • that no one gives a shit,

  • like no one actually cares

  • whether you're uploading videos to YouTube.

  • You might think it's like the biggest deal in the world

  • that, oh my God, what is my mum going to say?

  • What am my cousins going to say?

  • What are my friends and university going to say?

  • But no one actually cares.

  • Everyone is just so worried about their own lives,

  • that the fact that I'm doing YouTube, no one cares.

  • The fact that you're going to start a YouTube channel

  • talking about whatever you want, no one cares.

  • And we just need to get that into our heads.

  • And this is such a common fear and we all have it.

  • And it's just the first thing you have to get over.

  • Basically, no one cares.

  • Stop deluding yourself into thinking

  • that people are thinking about you,

  • because everyone is just worried about themselves.

  • They're worried about

  • how they are appearing to other people.

  • There's this thing in psychology

  • called the spotlight effect,

  • which is that we all walk through life

  • thinking that there is a spotlight trained on us

  • and just not realizing that everyone else

  • is absorbed in their own life,

  • and we are only the heroes of our own story,

  • and we are supporting cast and everyone else's story,

  • if they're even thinking about us at all.

  • So start your YouTube channel.

  • Do not worry about what people will think.

  • 99% of the fear is

  • in just before you publish your first video.

  • But I promise you, as soon as you hit publish on that video,

  • 99% of the fear will disappear,

  • and you will stop worrying what people think.

  • Then at point number nine,

  • we have gear doesn't matter at the start.

  • Gear does matter in the long run,

  • but at the start gear does not matter at all.

  • When I started my YouTube channel,

  • I started filming on my iPhone,

  • I did not have any microphone attached to it.

  • I literally just got the camera,

  • lay in bed, pointed at myself and said,

  • hey guys, I think I'm thinking

  • I'm going to start some kind of vlog.

  • I knew absolutely nothing about editing,

  • I just followed free YouTube tutorials,

  • about how to edit videos.

  • And that's what you have to do when you're getting started.

  • It's like, if you're starting learning how to write,

  • it doesn't matter what pen you're using

  • as long as you're writing something.

  • If you're getting started learning how to draw,

  • it does not matter what pencil and what paper you're using.

  • That's all a distraction.

  • what you need to do is just

  • pick up any old pencil you've got lying

  • or pen that you've got lying around the house,

  • any old piece of paper or scrap paper

  • and just start learning from day one.

  • It's the same thing with YouTube really.

  • If you're watching this,

  • you have a device which is capable of recording video.

  • You have your phone.

  • If you want to get started on YouTube, screw the gear.

  • Don't think, oh, I need to wait to upgrade

  • to a fancy ass camera before I'm allowed

  • to get started on YouTube,

  • start with whatever you have,

  • start with your phone and you can always upgrade later.

  • And in fact, over there is a video where I talk about

  • exactly how to start filming videos with just your iPhone,

  • and it looks pretty reasonable.

  • If you do want to upgrade something,

  • then upgrade your audio quality.

  • Firstly, because people will sit through a bad video quality

  • but no one will sit through bad audio quality,

  • so that's the first thing to upgrade.

  • And if you want to learn more about

  • exactly which gear to upgrade

  • and like a shopping list for gear at different levels,

  • you should definitely sign up to my Part-time YouTuber

  • free seven day email course.

  • This is totally free.

  • You just enter your email address

  • and then every day I will email you with a long ass article,

  • which contains lots of tips

  • about getting started on YouTube.

  • And one of those in the seven-day course

  • is about exactly what gear you need to upgrade,

  • and in which order, and I give you different levels

  • for gear a different budget levels.

  • So again, that'll be linked in the video description

  • if you want to check it out,

  • again, totally free.

  • Just seven days of emails from me,

  • where I give you my top tips on getting started

  • on YouTube as a beginner.

  • Point number eight,

  • we have, don't worry about the numbers.

  • Once you started on YouTube,

  • this is a mistake everyone makes is that you're

  • way too focused on the analytics,

  • but at the start, like it doesn't really matter.

  • The only thing you have to do

  • is just keep on producing more and more and more videos

  • and not really worry about the fact that

  • no one is watching them,

  • and that you're not getting very many subscribers.

  • If you look at the stats,

  • according to Tube buddy, the average channel

  • with 1000 to 10,000 subscribers has made 152 videos.

  • So until you've made 152 videos,

  • you do not have the right to complain,

  • that you're not growing on YouTube.

  • You have to make 152 videos first

  • and then we can think about

  • how to tweak your growth prospects on YouTube.

  • For me, it took me 52 videos and six months

  • to hit a thousand subscribers,

  • that was making two videos a week, six months in a row

  • while I was a full-time medical student at Cambridge

  • while preparing for my final year medical student exams.

  • Two videos a week, six months

  • and then I hit a thousand subscribers.

  • And so at the very least,

  • if you've made anything less than 52 videos,

  • then don't worry about your subscriber count.

  • You can always email me for advice

  • or sign up to my YouTube,

  • Part-time YouTuber mailing list and reply to emails on that.

  • You can always email me for advice further down the line,

  • but I can't give you any advice

  • until you've made at least 52 videos.

  • That's just how it works.

  • All right.

  • Point number seven is this idea

  • of stacking the deck in your favor.

  • So we've established that you're going to start your channel

  • and you're just going to do it

  • and not care about what people think,

  • but to succeed on YouTube,

  • you want to think in terms of

  • stacking the deck.

  • How do you take the deck

  • and how do you stack it in your favor?

  • Now, the extent to which you should stack the deck

  • depends on how you're thinking about YouTube.

  • If you're thinking about YouTube purely as a hobby

  • where you don't actually care about the numbers

  • and you're thinking,

  • oh it would be nice to make money from this

  • further down the line,

  • but it's not my primary aim right now.

  • And that's great,

  • you don't need to worry

  • about stacking the deck in your favor,

  • but if like a lot of students in our course,

  • the Part-time YouTuber Academy,

  • you're thinking of YouTube more as a business opportunity

  • so the more business

  • entrepreneurial people minded end of the spectrum,

  • you then want to think about how do I stack the deck

  • to try and grow on YouTube or to try and get,

  • achieve my goals for YouTube, you know,

  • as effectively as possible.

  • And there's broadly two ways of stacking the deck.

  • You can stack the deck in terms of time,

  • or you can stack the deck in terms of money.

  • How do you stack the deck in terms of time?

  • Well, it involves putting in the time

  • to learn how to get better on camera,

  • which happens over time as you make more and more videos.

  • It involves putting in the time

  • to get better at editing videos.

  • Again, it happens as you just produce more and more videos.

  • I've got a friend called James Johnny

  • who has grown from zero to 500,000 plus

  • subscribers on YouTube

  • by making like 10 or 12 videos or something stupid like that

  • because he spends hundreds of hours editing each one

  • to make it, craft it into a perfect

  • Netflix documentary style video.

  • He is stacking the deck in his favor,

  • by spending large amounts of time,

  • hundreds and hundreds of hours,

  • writing, scripting and editing his videos.

  • The other way of stacking the deck in your favor

  • is by using money.

  • Now we're not going to talk about this

  • because this is a more advanced point.

  • But for example, you can invest in gear,

  • and number two, you can invest in hiring your own team

  • which is now what I've done.

  • And actually a lot of people don't realize

  • that you can outsource video editing for quite cheaply,

  • very early on.

  • And so, especially if you have a job

  • where your time is worth let's say more than $10 an hour,

  • you can easily outsource video editing

  • to someone who you're paying less than $10 an hour too,

  • if you want, as a way of stacking the deck in your favor

  • by using money.

  • Again, that's a bit of an advanced point.

  • We'll talk about that more

  • in my Part-time YouTuber free email course,

  • just sign up in the video description,

  • if you want to check that out.

  • But yeah, that's kind of how I think about it.

  • Like there are no guaranteed formulae to success on YouTube,

  • but really it's all about stacking the deck in your favor

  • in whatever way you can

  • depending on what your goals for YouTube are.

  • Are you a hobbyist

  • or are you a entrepreneur, business person?

  • I'm somewhere in the middle

  • leaning kind of towards the business side.

  • So I do whatever I can to stack the deck in my favor.