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  • I have always been a fan of apple products.

    我一直是蘋果產品的粉絲。

  • Since I got my first macbook, I fell in love with apple products and since then I have

    自從我拿到第一臺macbook後,我就愛上了蘋果產品,從那時起,我就開始了我的生活。

  • only used a MacBook and an iphone.

    只用了一臺MacBook和一部iphone。

  • Lets be honest, they look great, they feel great and they are so compact that you can't

    說實話,它們看起來很好,感覺很好,而且它們非常緊湊,你不能。

  • simply ignore them..

    置之不理

  • But then in 2015 I really wanted to try something new.

    但在2015年,我真的想嘗試一些新的東西。

  • I was locked in this eco system for so many years already and I though its time to try

    我已經被鎖在這個生態體系裡這麼多年了 我想是時候嘗試一下了。

  • something completely new, something that I am not familiar with at all.

    全新的東西,我完全不熟悉的東西。

  • While I was hanging out with some friends, I realised that one of them had a new phone.

    當我和一些朋友出去玩的時候,我發現其中一個人有一個新手機。

  • The phone looked quite unfamiliar, in fact I couldn't even recognise the brand and

    這款手機看起來很陌生,其實我連品牌都認不出來,而且

  • when I asked him about it, he replied its Xiami.

    我問他的時候,他回答說是西米。

  • To be honest that was the first time I have heard about this brand, I had a difficult

    說實話,這是我第一次聽說這個品牌,我有一個困難的。

  • time pronouncing that name.

    時候念出這個名字。

  • I still can't pronoun properly, how do you call it, Ciami, Shyawmi.

    我還是不能正確發音,怎麼叫呢,慈美,希亞美。

  • Anyways, After playing with the phone for few minutes and then finding out its price,

    總之,在玩了幾分鐘的手機後,然後瞭解了它的價格。

  • I was amazed because i didn't think that you could get such a great phone for such

    我很驚訝,因為我沒有想到,你可以得到這樣一個偉大的手機,這樣的。

  • a price.

    a價格。

  • The next day I ordered the exact same phone which was redmi note 2 and to be honest it

    第二天,我訂購了一模一樣的手機,這是紅米note 2,說實話,它

  • was too good for a hundred fifty bucks.

    是太好的一百五十塊錢。

  • After playing with it for a sometime, the question that crossed my mind was, how on

    在玩了一段時間後,我想到的問題是,如何在

  • earth does this company makes money when they are selling such a great phone at such a low

    地球上沒有這家公司賺錢,當他們出售這樣一個偉大的手機在這樣一個低的

  • price?!

    價格?

  • After digging into the company, I was shocked because the company was launched in 2010 and

    挖到公司後,我很震驚,因為公司是在2010年成立的,而

  • they have achieved an incredible success in such a short period of time.

    他們在如此短的時間內取得了不可思議的成功。

  • By 2014, they were the leading smartphone manufacture by number of sales in china, beating

    到了2014年,他們是中國智能手機銷售數量領先的製造商,擊敗了中國的智能手機制造商。

  • everyone else.

    其他人。

  • I mean, with the release of iPhone some of the great players in the industry almost went

    我的意思是,隨著iPhone的發佈,一些偉大的球員在行業內幾乎去了

  • bankrupt because they simply couldn't stay competitive.

    破產,因為他們根本無法保持競爭力。

  • Remember Nokia, they literally went from Hero to Zero and then a chinese company comes up

    還記得諾基亞嗎,他們真的從英雄到零,然後一箇中國公司出現了。

  • and within 5 years surpasses even apple in the Chine and becomes one of the major players

    並在5年內超過了中國的蘋果,成為主要參與者之一。

  • in the global market.

    在全球市場上。

  • So lets take a look at xiamis business model and figure out how did they achieve such an

    是以,讓我們來看看Xiamis的商業模式,並找出他們是如何實現這樣的目標的。

  • incredible success in such a short period of time.

    在如此短的時間內取得了不可思議的成功。

  • We usually complain about how phone prices are going up but we don't usually understand

    我們平時都在抱怨手機漲價,但我們平時並不瞭解

  • the hidden costs that phones require before they reach our hands.

    手機在到達我們手中之前所需要的隱性成本。

  • Companies spend billions just to let you know that they exist or keep you aware of their

    公司花了幾十億,只是為了讓你知道他們的存在,或者讓你知道他們的。

  • latest product.

    最新產品。

  • But at the end of the day, we the consumers have to pay for that.

    但到最後,我們消費者還是要為此買單。

  • However, xiami has found ways to sell its products at unbelievable low prices.

    然而,xiami卻找到了以不可思議的低價銷售產品的方法。

  • Instead of having a multi billion dollar marketing budget, the company does very little advertising

    該公司沒有數十億美元的營銷預算,而是很少做廣告。

  • and relies on social media.

    並依託社交媒體。

  • To reduce the cost further, they Don't spend a fortune opening up stores around the world

    為了進一步降低成本,他們不惜花重金在世界各地開店。

  • and hiring thousands of people and only sell their products online directly to customers.

    並僱傭數千人,只在網上直接向客戶銷售產品。

  • By cutting out the middleman, the company could further lower their prices.

    通過砍掉中間商,公司可以進一步降低價格。

  • and by implementing just in time manufacturing strategy, the company doesn't need to maintain

    而通過實施及時製造戰略,公司不需要維持。

  • a huge inventory.

    龐大的庫存。

  • The logic was simple, build great phones for extremely affordable prices that would simply

    道理很簡單,用極其實惠的價格打造出優秀的手機,將簡單的

  • attract eveyone.

    吸引每一個人。

  • And guess what, It worked and made Xiami one of the major players in smartphone industry

    你猜怎麼著,它成功了,讓Xiami成為智能手機行業的主要玩家之一。

  • within few years.

    幾年內,。

  • But that's just part of the story because the other part is, Xiami sells their smartphones

    但這只是故事的一部分,因為另一部分是,Xiami銷售他們的智能手機。

  • nearly at their cost of production and often doesn't make any profit.

    幾乎以其生產成本,往往不賺取任何利潤。

  • It doesn't mean xiami is such a noble company that doesn't cares about profit but rather

    這並不代表喜美是一個不計較利益的高尚公司,而是一個不計較利益的公司。

  • they have a completely different business model.

    他們有一個完全不同的商業模式。

  • Instead of making a profit when they sell you the product, they would rather make a

    與其在賣給你產品的時候賺取利潤,還不如賺取一個

  • profit when you use the product by selling services, ads and so on.

    當你使用產品時,通過銷售服務、廣告等方式盈利。

  • So smartphones are like a trap to get you into the Xiami's eco-system.

    所以智能手機就像一個陷阱,讓你進入西米的生態圈。

  • Because besides just selling you services, xiami sell like everything.

    因為除了只賣給你服務,西米賣的東西一樣都不少。

  • in fact, If you are not familiar with companies strategy, it seems like they are selling whatever

    事實上,如果你不熟悉公司的戰略,似乎他們賣什麼都是

  • comes into their min from electrical scooters to rice cookers.

    從電動滑板車到電鍋,都會進入他們的視野。

  • I wouldn't be surprised if one day they start selling a xiami car or jets.

    如果有一天他們開始銷售西米汽車或噴氣式飛機,我不會感到驚訝。

  • It might seem like a completely new business model, but its not because companies like

    這似乎是一個全新的商業模式,但它並不是因為像這樣的公司。

  • google have had the exact business model since their inception.

    谷歌自成立以來就有確切的商業模式。

  • google doesn't charge you when you use gmail, google maps, google drive, but they constantly

    谷歌不收取你,當你使用gmail,谷歌地圖,谷歌驅動器,但他們不斷地

  • sell you ads and other services like storage on google drive.

    賣給你廣告和其他服務,如存儲在谷歌驅動器。

  • Of course, their sales figures have been in decline in recent years but they are not the

    當然,近年來他們的銷售數據一直在下降,但他們並不是。

  • only one because the entire smartphone market is deteriorating.

    只有一個,因為整個智能手機市場正在惡化。

  • But their rapid growth has given them a global awareness.

    但他們的快速發展讓他們在全球範圍內有了一定的知名度。

  • To build such a brand isn't easy, imagine the number of skills that you need master,

    要打造這樣一個品牌並不容易,可想而知,你需要掌握的技能有多少。

  • but every business starts with an idea, Most importantly you should be able to present

    但每個企業都是從一個想法開始的,最重要的是你應該能夠提出

  • that idea in such a way that it would inspire others to take action.

    該想法的方式將激勵其他人採取行動。

  • And one of the most qualified people to teach that is Simon Sinek, you probably have seen

    而最有資格教這個的人之一是西蒙-辛克,你可能已經看到了。

  • his ted talk or came across his book - start with Why, and goes what! he has a brilliant

    他的ted演講或看到他的書--從Why開始,去什麼!他有一個輝煌的。

  • course on skillshare that you should watch if you ever want to turn that idea into a

    技能共享的課程,你應該看,如果你曾經想把這個想法變成一個。

  • reality.

    現實。

  • You can get the course for free if you are one of the first 78 people to use the link

    如果您是第一批使用鏈接的78人中的一員,您可以免費獲得該課程。

  • in the description.

    在描述中。

  • Thanks for watching and I will see you in the next one.

    謝謝你的觀看,我們下期再見。

I have always been a fan of apple products.

我一直是蘋果產品的粉絲。

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A2 初級 中文 手機 公司 銷售 智能 產品 谷歌

小米為何如此成功? (Why Xiaomi is So Successful?)

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    Summer 發佈於 2020 年 10 月 14 日
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