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If you are the kind of person who meets your caffeine needs with both Coke and coffee,
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we've got some good news for you.
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Coca-Cola is launching a line of juiced-up, coffee-infused sodas that come in 12-ounce
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cans and deliver 69 milligrams of caffeine.
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Compare that to a regular 12-ounce Coke, which has 34 milligrams, and you can see it's quite
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a boost over the baseline.
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Known as Coca-Cola with Coffee, the drink contains Brazilian coffee and comes in three
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flavors: dark, vanilla, and caramel.
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The only bad news?
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It's not available nationwide until January 2021.
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Jaideep Kibe, vice president for Coca-Cola's trademark, said the new beverage occupies
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a new niche in Coke's line-up.
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He told Business Insider,
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"We think of this as a hybrid category.
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We've got an opportunity to create almost a new sub-category called refreshment coffee.
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As people have been in lockdown or...working from home, there's a real opportunity to get
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that boost, that little pick-me-up, whether it's the slump in the afternoon or mid-morning."
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This isn't the first time that Coca-Cola has stepped into the coffee lane.
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Coke first came up with a hybrid cola-coffee beverage back in 2006 with Coca-Cola Blak.
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If you were around at the time, you probably know that most folks didn't really like it.
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"I like it!"
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Roughly two years after it launched, it was discontinued.
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More than a decade later, in 2019, the company rolled out the beverage that would be known
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as Coca-Cola Plus Coffee or Coca-Cola With Coffee, but they didn't make their way into
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U.S. markets.
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During last year's launch of Coke and coffee's offspring, Coke's Chief Technical Officer
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Nancy Quan told CNN Business that Coca-Cola Blak's problem was that it had been introduced
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to the public prematurely.
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As she put it, "That was a trend before its time."
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"I don't think people were ready to have a coffee portfolio within the Coca-Cola brand."
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Just to be clear, Coke isn't making the same thing with new packaging, Coca-Cola with Coffee
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will have more caffeine than its predecessor did.
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Since first being introduced in 2019, Coca-Cola with Coffee has already launched across more
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than 25 international markets, including Australia, Italy, Spain, and Thailand.
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Back then, the company wouldn't say whether it would bring the drink to the U.S.
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According to the company, geographic markets are usually assessed and evaluated separately,
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and products that work outside the U.S. don't always do well stateside.
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But with the product already out in several markets, it doesn't take much to find out
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how well, or how badly, it might have been received.
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The drink appears to have come out to mixed reviews in Japan, where the beverage was presented
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as "Coca Cola Plus."
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The drink, which has 50 percent more caffeine, and half the number of calories, was initially
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only available through the country's famed vending machines.
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Kotaku quotes the Japanese language Shin-Shouhin as saying that the drink smelled, quote, "odd,"
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reportedly smelling like neither Coke nor coffee.
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But as the publication's reviewer diplomatically pointed out,
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"I didn't think it tasted good, but it wasn't as bad as I thought it would be."
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But that didn't keep another writer from Tokyo Creative from saying that she liked the beverage.
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According to her assessment,
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"...you can strongly taste the coffee and the cola at the same time, and it is fizzy,
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which I like."
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Sounds fair to us!
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In Australia, the drink is marketed as part of the Coca-Cola No Sugar line of products,
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and YouTube reviewer Thats Noice noted that the drink smelled like a normal Coke but with
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a hint of coffee, and proclaimed that it was better than he had expected.
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"It tastes like a really nice, balanced, well-rounded coffee.
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It really does!"
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Video critics Birdew Food Reviews, who admitted they weren't coffee drinkers, also said that
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the drink was "not bad," even though they did note an overwhelming, and potentially
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off-putting, smell of coffee.
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Here at home, Coca-Cola Insiders Club members get a shot at trying the new beverage before
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the rest of us do, and we can count on them to get on social media to tell us what they
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think of the new product, which is expected to come out in January 2021.
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Check out one of our newest videos right here!
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Plus, even more Mashed videos about your favorite soft drinks are coming soon.
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Subscribe to our YouTube channel and hit the bell so you don't miss a single one.