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  • Hi, my name is Stefan, and I'm a Monetization Strategist here at YouTube.

    你好,我叫 Stefan,我是 YouTube 的營利策略規劃師。

  • The question I often hear from creators is "when can I start making money on YouTube?"

    創作者最常問的問題就是: 「何時才能透過 YouTube 賺錢?」

  • So I'm going to explain the basics of what you need to know to start earning money with your YouTube channel.

    今天我將會用一些你需要知道的基本原則,解釋如何透過 YouTube 頻道賺錢。

  • [Making money on YouTube]

    [在 YouTube 頻道上賺錢]

  • Before you can earn money on your channel, you need an audience.

    要靠 YouTube 頻道獲利,得先有觀眾。

  • Now, to build an audience, you need to make consistent videos that viewers really like watching.

    想要培養觀眾,就得推出觀眾真心喜愛的連貫影片。

  • And, like anything on YouTube, it's important that your videos follow YouTube's Community Guidelines.

    此外,如同在 YouTube 上的所有事物一樣,遵守 YouTube《社群規範》是很重要的。

  • After that's all working for you, you can apply to join the YouTube Partner Program, or YPP which lets creators monetize their videos on YouTube.

    上述幾點都沒問題的話,就能申請加入 YouTube 合作夥伴計劃又稱 YPP,這計劃讓創作者透過 Youtube 影片營利。

  • To qualify for YPP, you need to be in good standing with YouTube and have 4,000 valid public watch hours in the previous 12 months and at least 1,000 subscribers.

    要符合 YPP 的申請資格,你必須在 YouTube 有良好的信譽,過去 12 個月內的有效觀看時數須達 4,000 小時,且至少要有 1,000 個訂閱者。

  • Now, we've set these thresholds because we want creators to be good citizens on the platform.

    設下這些門檻的目的是希望創作者在這個平台上都能遵守規定。

  • And these requirements ensure our teams have enough information to really review your channel.

    這些規定旨在確保我們的團隊有足夠的資訊可審查你的頻道。

  • Note you can only apply to YPP after you cross the watch hour and subscriber thresholds.

    注意,唯有在達到特定觀看數和訂閱數的門檻後,才可以申請 YPP。

  • We'll keep you updated on your progress towards hitting these thresholds in the Monetization tab in YouTube Studio.

    我們會在 YouTube Studio 的營利標籤欄目中持續更新這項計畫。

  • You can also choose to be notified with an email once you eligible to apply.

    當你一有資格申請這項計畫時,也可以選擇以郵件接收通知。

  • Once your channel does hit these thresholds, you'll need to sign the Partner Program terms and sign up for a Google Adsense account.

    一旦你的頻道達到這些門檻,你會需要簽署 YPP 條款,並註冊 Google Adsense 帳號。

  • After all these steps are completed, then your channel will be reviewed against our policies.

    在達到上述門檻後,我們才會審查你的頻道是否符合相關規定。

  • And if everything looks good, you can start earning money from ads and from YouTube Premium subscribers watching your content.

    如果一切都沒問題,就能開始透過廣告及觀看你頻道的 YouTube Premium 訂戶來賺錢。

  • Also, once you're approved for the YouTube Partner Program, there are other revenue streams besides ads that you can tap into.

    此外,獲准加入 YPP 後,除了廣告之外,還可善用其他管道來拓展收益。

  • Things like Channel Memberships or Super Chat.

    例如頻道會員功能或超級留言。

  • As long as you meet their criteria and they're available in your country.

    前提是你必須符合相關資格,且所在的國家有此功能。

  • So that's the program in a nutshell.

    以上是 YPP 的簡介。

  • Now I'm gonna walk you through some of the most common questions we get.

    接著,我將帶各位來看幾個常見問題。

  • The first is around channel reviews.

    1. 頻道的審查。

  • Say you think your channel qualifies for YPP but it hasn't been reviewed yet.

    假設你認為自己的頻道符合資格,但尚未排入 YPP 的審查。

  • Well, we usually get back to you in about a month once you hit the review thresholds.

    只要你通過審查門檻,我們通常會在一個月內與你聯絡。

  • But you can find more about your status on the monetization page in YouTube Studio.

    但你也可在 YouTube Studio 的營利頁面查看更多狀態。

  • Until then, keep making great content and focusing on building your audience.

    在此之前,不妨繼續製作精彩內容並好好建立觀眾群。

  • Another question that comes up, what if your channel isn't approved?

    另一個相關問題是:如果頻道沒通過審查該怎麼辦?

  • If you're not approved for YPP, it's likely because your channel doesn't meet the YouTube Partner Program policies and Community Guidelines.

    如果你沒通過 YPP 的審查,很可能是因為你的頻道不符合《YouTube 合作夥伴計劃政策》 以及《社群規範》。

  • In which case, you can re-apply again in 30 days, as long as you still meet the watch hour and subscriber thresholds.

    這樣的話,30 天內你可再度申請,只要你達到觀看時數和訂閱人數的門檻。

  • Before you re-apply, we suggest you read through these policies.

    在重新申請之前,建議你詳讀相關政策。

  • There are some links in the video description.

    請參考影片說明中提供的連結。

  • And go to the monetization page in your account and review your videos with our YouTube Partner Program policies and Community Guidelines in mind.

    另外,在帳戶的營利頁面上好好檢查自己的影片,確認是否符合《YouTube 合作夥伴計劃政策》 以及《社群規範》的規定。

  • The next step is to edit or delete any videos that violate these policies.

    下一步是修改或刪除違反政策的影片。

  • Once you're successfully in the program, creators often ask "Do I have to meet this threshold every year?"

    成功加入這個計劃後,你很有可能會問:「我是否每年都要達到這些門檻?」

  • The short answer is, no.

    簡單地說:不會。

  • However, you do need to stay active with uploads and community posts.

    不過,你必須持續上傳影片和發佈社群訊息。

  • If you're inactive on your channel for 6 months and fall below the threshold, we may remove your channel from the Partner Program.

    如果六個月內頻道都沒動靜且相關門檻未達標,你的頻道可能會從 YPP 除名。

  • Stay tuned to this channel and the Creator Academy for more insights, including how to get the most out of ads and other monetization features.

    敬請關注這個頻道和 YouTube 創作者學院,以了解更多資訊,包括得到大部分的廣告和營利。

  • Thanks, and bye for now.

    謝謝大家,再見。

Hi, my name is Stefan, and I'm a Monetization Strategist here at YouTube.

你好,我叫 Stefan,我是 YouTube 的營利策略規劃師。

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B1 中級 中文 美國腔 頻道 門檻 審查 申請 創作 資格

想成為 YouTuber? YouTube 賺錢密技大公開! (Intro to Making Money on YouTube)

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    Annie Huang 發佈於 2020 年 09 月 23 日
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