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  • Rolls-Royce makes some of the world's

  • most luxurious cars.

  • Known for producing hand-crafted automobiles

  • that promise a seamless "magical carpet ride"

  • for its customers,

  • a Rolls-Royce car does not come cheap.

  • These are some of the best-selling Rolls-Royce models,

  • and these are their entry-level prices.

  • But with virtually unlimited optional

  • extras, upgrades, and customizations,

  • the true cost of a bespoke Rolls-Royce has no limits.

  • In fact, Rolls-Royce refuses to even

  • discuss its base prices.

  • Rhodri Good: There isn't really a specific base price

  • which we would discuss because it really depends

  • on each customer as an individual

  • and the bespoke options, which they like

  • to design and develop with our bespoke team.

  • Narrator: So, what are some of these bespoke extras?

  • And is that what makes Rolls-Royce so expensive?

  • David Dean: One of the first obvious starting points

  • probably is the color.

  • We have a palette of 44,000-plus colors.

  • We replicate people's lipsticks,

  • something from your house,

  • something you own,

  • something you've seen.

  • Even we've done the dog of an owner, a red setter.

  • So we exactly replicate them,

  • whether it be by the DNA, the chemistry, or whatever.

  • For us, it's unique.

  • It'll be registered as your color,

  • and you can give it a name, and it's yours.

  • And if someone else has seen it

  • and wants to use that exact finish,

  • we have to go to that person and ask their permission.

  • When we go to the paint shop,

  • you'll see it's called the Surface Finish Centre,

  • because it's a bit of an insult to say,

  • "We're painting the car."

  • It's more than that.

  • You're going to have at least seven layers of coat.

  • There's primers, there's base coats, there's color,

  • and, unusually, we put on two clear coats of lacquer.

  • But you could have up to 23 layers of coating,

  • which we've done before,

  • equating to about 45 kilograms in weight just of coat.

  • Narrator: In addition to the endless variations of color,

  • Rolls-Royce customers can infuse their paint

  • with materials to create special effects.

  • One particularly wealthy customer went one step further,

  • requesting the addition of 1,000 diamonds.

  • Dean: He wanted a bit more sparkle in the finish,

  • so he gave us a bag of diamonds.

  • We crushed them.

  • They were infused into the paint.

  • Narrator: Remarkably, the detailed paintwork

  • on Rolls-Royce cars is done by hand by just one person.

  • Mark Court: My name is Mark Court,

  • and I am the coachliner for Rolls-Royce Motor Cars.

  • A coachliner means that I am able to put

  • this pinstripe onto the side of the car.

  • The uniqueness is the fact

  • that I do it completely freehand,

  • and I'm the only one within Rolls-Royce that can do this.

  • That's, like, worldwide within the Rolls-Royce BMW Group.

  • So, the brushes I use is made of squirrel hair.

  • We found that most brushes nowadays are man-made,

  • which tends to leave brush marks within these lines.

  • This is a natural hair,

  • and this natural hair tends to leave no marks at all.

  • So, we work to one standard, which is a higher standard,

  • so we use one that leaves no brush marks at all.

  • Narrator: And if customers without a coachline

  • decide to add one to their car,

  • Mark is on hand to travel worldwide with his paintbrush.

  • Court: As normal with Rolls-Royce,

  • Rolls-Royce never comes back to us.

  • We go to it.

  • So if it's in Dubai, so be it.

  • That's where I have to go.

  • Narrator: There are several unmistakable features

  • of every Rolls-Royce exterior.

  • The handmade pantheon grille,

  • the self-righting wheel centers

  • that ensure the RR logo is never rotated,

  • and the Spirit of Ecstasy ornament.

  • In fact, in 2003, BMW paid $65 million

  • to acquire the rights to the Rolls-Royce

  • name, symbol, and the Spirit of Ecstasy.

  • But it's inside the car where luxury - and cost -

  • dramatically increases.

  • To create a virtually silent ride,

  • Rolls-Royce adds approximately 300 pounds

  • of acoustic insulation around the cabin.

  • Its tire manufacturer Continental

  • even developed special foam-filled tires,

  • which reduced the noise of the road by 9 decibels.

  • The results were so profound

  • that Rolls-Royce removed some soundproofing

  • to avoid causing acoustic sensory deprivation.

  • The dashboard of the Rolls-Royce Phantom

  • can even become a bespoke art gallery.

  • Customers have commissioned artists to produce

  • all sorts of designs for this space,

  • including this gold-plated, 3D-printed

  • stainless steel installation

  • that replicates the customer's DNA profile.

  • Another shining feature of Rolls-Royce

  • is the Starlight Headliner,

  • an intricate series of fiber-optic roof lights

  • that recreate the night sky.

  • Alexandra Benga: It takes up to 16 hours to build

  • the Starlight Headliners.

  • We're starting by drilling it,

  • and we perforate every single hole

  • to thread fiber-optic through every single hole.

  • We've got up to 1,340 holes.

  • We're doing this to achieve the stars in the sky,

  • so we're going to have the sky

  • in the night covered with stars.

  • Narrator: As with all things Rolls-Royce,

  • customers can create bespoke starlight designs,

  • including randomly generated shooting stars.

  • One customer even had their design matched

  • to exactly replicate the constellation of stars

  • from the night they were born.

  • The embroidery on the upholstery is also tailor-made

  • to the customers' design choice.

  • Joshua Liles: So, there's no real standard process

  • that's repeated with embroidery,

  • just because every single design

  • is completely unique to the customer.

  • It's not just a case of scanning in an image,

  • turning it into embroidery.

  • Every single aspect of the image is thought out.

  • The different angles of the stitch

  • will reflect the light in a different way.

  • So rather than it just being a flat image,

  • we're trying to bring it out to that next level.

  • So, it's almost three-dimensional,

  • like a hologram effect,

  • that you can get from our stitching.

  • Narrator: The most complex embroidery project

  • Rolls-Royce has completed

  • is this special Rose Phantom model,

  • which consists of 1 million individual stitches.

  • Liles: The Rose Phantom is

  • the biggest embroidery we've done to date.

  • We'll have to map out exactly what order

  • we're putting all those embroideries onto the leather

  • so that they all join up to match some of the stitching.

  • There's no tolerance. It can't be out by a millimeter,

  • otherwise it's completely written off.

  • Just take a small aspect of the Rose Phantom,

  • It's a good example of the development

  • of one of the butterflies.

  • What seems relatively simple in, like, an image

  • actually becomes very complex for embroidery.

  • So for the Phantom Rose Headliner,

  • there's a few techniques that we hadn't used before.

  • Because of the scale of the Rose Headliner,

  • we had to break it down into individual elements.

  • So each individual butterfly,

  • the flower heads themselves,

  • and then all the vines and leaves.

  • So you can see here,

  • it's basically different layering

  • of different-colored stitches in different densities.

  • And by building those up,

  • we can create that sort of fade effect

  • where it's darker to the center,

  • fades out towards the wings,

  • fine-tune them to the quality that we expect,

  • and then start combining it

  • and bringing it all together for the whole headliner.

  • Narrator: Rolls-Royce has seen a boom in sales

  • over the last 10 years.

  • In 2019, sales increased by roughly 25%

  • to 5,152 units,

  • with the average age of a Roll-Royce owner

  • dropping from late 50s to mid 40s.

  • Take Drake for example.

  • His Bushukan model,

  • a special edition of the Phantom,

  • left the factory at a value of about $700,000.

  • However, the customizations that Drake made,

  • such as the diamond-encrusted OVO owl

  • in place of the Spirit of Ecstasy,

  • is thought to have brought the overall price

  • to about $1 million.

  • The most expensive Rolls-Royce model

  • ever built was the Sweptail.

  • The result of over four years' work,

  • this one-of-a-kind car was reported

  • to cost $13 million,

  • previously holding the title of

  • the world's most expensive new car.

  • But while other top-end car manufacturers

  • focus on speed, maneuverability,

  • and super-lightweight-supercar status,

  • Rolls-Royce cars are expensive for one reason:

  • luxury.

Rolls-Royce makes some of the world's

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為什麼勞斯萊斯汽車如此昂貴|如此昂貴? (Why Rolls-Royce Cars Are So Expensive | So Expensive)

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    day 發佈於 2021 年 01 月 14 日
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