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  • so many of my favorite memories.

  • Growing up involved my family and food and sitting around the table, dining together and just spending quality time together.

  • We haven't extended family here in Winston, and every year my mom makes sure that everyone gets their special birthday meal.

  • My favorites.

  • Chicken pie.

  • We like to sit around the table and enjoy each other and spend time and we use food is a celebration and something that we can look forward to.

  • We use food is in other ways in our life to celebrate other occasions as well.

  • Like the time that we took three of my daughters out to our favorite sushi restaurant to let them know that they're be yet another sister on the way.

  • The one year old Edie, she didn't have a whole lot to say about it.

  • Maggie was six and she was excited about having yet another sister to play with.

  • L was seven in, probably facing a little bit of anxiety about the idea of yet another sister.

  • She just looked at me and said, Daddy, when are you going to stop doing this?

  • So, for us, food is something to be celebrated.

  • It's something that brings our families together.

  • And it's something to make everyone happy.

  • Which is why it's so difficult to imagine what it must be like to be wanted to be one of the one and four Children in our community that doesn't know where his next meal is coming from.

  • 40,000 kids, tens of thousands of families, they don't know where they're going to be able to get their next nutritious meal.

  • So something has to change with the way that we view hunger.

  • I'm gonna tell you about a couple of important aspects of my life.

  • The first is I Am the president of Amazing Organization called Hope of Winston Salem stands for help.

  • Our people eat.

  • And it was created by a pediatrician here in town who recognized that when kids were coming in on Monday complaining that they were sick, they weren't actually sick, many of them instead, they were just really hungry.

  • And if you know anything about kids particularly hungry kids, they can't focus.

  • If they're hungry, they become a distraction.

  • They think about other things they cannot learn, and they fall behind, and statistically they're in a much higher chance of falling behind a great level.

  • And so what she did is she saw an opportunity to take fill a gap.

  • And she created Hope, which is a program that provides meals over the weekend to kids who otherwise might not have access to food and the hope of Winston Salem.

  • Every weekend, every weekend delivers about 1000 meals to kids who would otherwise be hungry £1500 of produce to their parents so that they can make dinner for the kids.

  • And they do this all by driving into the areas of need to these communities with the kids who are suffering the most.

  • And they do it in a big green truck and the big green truck goes through the neighborhood in making stops.

  • And it plays a song, Dare I say a slightly obnoxious song, right?

  • That's that's what it sounds like.

  • And the kids they hear it, and it's a lot like the ice cream truck.

  • They know it's coming and they all come running out.

  • And when they hear that music, they're so excited and they come ready to get that meal.

  • And it's a great feeling in a lot of ways, because you see how happy the kids are.

  • But it's also a very sad feeling because you realize that no child should ever have to be that excited about getting one meal over the weekend.

  • Since it's been open, Hope is given out about 300,000 meals in £500,000 of produce, two families that otherwise might not know where their food would come from and hopes an amazing organization.

  • And it's filled with staff that are amazing volunteers that are amazing, but it cannot do everything on its own.

  • So another part of my life is to the Village juice company, and we open that restaurant here several years ago because we wanted to provide fresh, nutritious, whole real food to the community.

  • But we realized then, like we realize now that everyone can't afford a $9 salad, no matter how big and beautiful and delicious it is.

  • And so we thought, What can we dio is a company that produces food?

  • What can we do to help the nonprofits to fill in some gaps so that we can try and address some of the hunger issues that exist in our community?

  • In a quick word about non profits and I have the utmost respect for non profits and the hard work that people put into them.

  • But we've got to change the way that we view nonprofits, and we've got to change the way that we asked nonprofits to do so much for our communities.

  • When really nonprofits are not designed to solve all the world's problems, they're designed, in my opinion, to fill a very narrow gap and help out those of us are those in the community that are not as lucky as I am that haven't had the privileges that I've had, But we're asking so much of them at this point, it's just not sustainable.

  • In 1995 there were about 350,000 non profits in the U.

  • S.

  • Now they're close to two million charitable giving.

  • His continued to rise, but it has not risen at the rate of the production of new nonprofits.

  • So what that's created is a competition among non profits for the charitable dollar, and it's a it's a competition in which we hamstring each of the nonprofits, making it unrealistic for them to go out and succeed, and I'll tell you what I mean with so much competition for each dollar.

  • We asked them to go out and change the world.

  • But we tell them that don't go and get the best MBA graduate or the best executive team.

  • You've gotta operate on a shoestring budget and you're not gonna be allowed to market or advertise the same way A for profit could, because we as a charitable giver, one is much of that dollar that we give to make it to the recipient, and that makes sense.

  • But what it does is it creates a situation where non profits aren't allowed to take risks and they're judged in an extremely unfair way that isn't meant or doesn't lend itself to actually solving the world's problems.

  • So we thought, What needs to happen in my argument to you is that we've got to change the way that we view for profit companies and we've got to change the way that what we ask of them.

  • It's my belief for profit.

  • Companies can collaborate with non governmental entities, NGOs and nonprofits and collaboratively work together in a way that makes real change.

  • And it's my belief that it the antiquated idea that corporations are only beholden to their short shareholders is outdated and has to change to my belief that each company is stronger when it has a social purpose and it is better as a company and it's better.

  • It's a community contribute tour.

  • So what can you d'oh Well, we're all consumers, so we can, of course, choose how we spend our money by aligning ourselves with companies that share our mutual interests.

  • If you're a business owner, you can choose to align your business with causes that means something to you.

  • If you worked for a business, you can talk to the decision makers and ask them What are they doing as a company to make the world a better place?

  • Yvon Chouinard created Patagonia, and when he did it, he and his climbing buddies they recognize that we're pulling Maur out of the earth.

  • Then we're putting back in, and so they created 1% for the planet and 1% for the planet means you give 1% of every dollar that comes in in this case to environmental causes, regardless of whether you make a profit and by doing that, it sounds small, but you could input billions of dollars into the economy and really make the change.

  • So Villagers is committed to doing that within the community.

  • And so the ways that we work with our community in collaboration in this community is filled with amazing people that are dedicated to fighting hunger.

  • And there's so many great programs that are out there.

  • Then there's so many great programs that air here, dedicated to fighting hunger.

  • Um, you know, Second Harvest story, the plate, so many different organizations that are trying to bring the community together in a way to make change.

  • I want to tell you about one collaboration, and we've worked with several.

  • But I want to tell you about one collaboration that we're very proud of.

  • Just to give you an idea of some of the things that we're trying out and there's a for profit company we may fail.

  • This idea that I'm about to tell you is at its infancy, and it may not work, but we have that right is 1/4 profit company to make those rests and see if it and see if it works, and if it doesn't, that's okay, we'll we'll figure something else out.

  • But what we're doing.

  • We've aligned ourselves with groups from faith based organizations, the city, and we're taking the plots of land there within the communities that we serve.

  • And what we're doing is we're connecting them with urban farmers from the urban farm school because it never made any sense to me that we're talking about food and security in these neighborhoods that have plots of land that are perfectly capable of growing food.

  • And so, what we're doing together, if we're funding positions for an urban farmer where they'll grow produce well by the produce and then the excess produce will be distributed throughout the community so that we're creating a job, we're creating food, and we're trying to make a very, very, very small dent in a very real problem.

  • And so, by doing that, we helped to create a replicable system that others can look too.

  • Where other people have Agra resource is that are available to them in the same way.

  • Instead, they can try and extract some solution to the problem.

  • So I ask you, what can you d'oh as a member of our society to encourage a change in the way that we view nonprofits?

  • We can't ask so much from them anymore, and we've got to look for other solutions.

so many of my favorite memories.

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盈利公司如何(也應該)促進社會變革|Nathan Atkinson|TEDxWakeForestU (How For-Profit Companies Can (And Should) Catalyze Social Change | Nathan Atkinson | TEDxWakeForestU)

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    林宜悉 發佈於 2021 年 01 月 14 日
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