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  • I'm McKenna Pope.

    我是McKenna Pope

  • I'm 14 years old.

    我14歲

  • And when I was 13,

    在我13歲時

  • I convinced one of the largest toy companies,

    我說服一家大型玩具公司

  • toy makers in the world, Hasbro,

    世界數一數二的玩具製造商,Hasbro

  • to change the way that they marketed

    改變他們行銷包裝

  • one of their most best-selling products.

    其中一樣暢銷產品的方式

  • So, allow me to tell you about it.

    讓我來跟你們說說這整件事

  • So, I have a brother, Gavin.

    我有個弟弟,Gavin

  • When this whole shebang happened, he was four.

    這件事發生時他只有4歲

  • He loved to cook.

    他酷愛烹飪

  • He was always getting ingredients out of the fridge

    他總是把所有材料從冰箱中拿出

  • and mixing them into these, needless to say,

    把它們全混在一起,可想而知

  • uneatable concoctions

    變成一團不能吃的東西

  • or making invisible macaroni and cheese.

    或做一些想像的乾酪通心麵

  • He wanted to be a chef really badly.

    他非常渴望能成為一名廚師

  • And, so what better gift for someone,

    給一個人最棒的禮物

  • for a kid who wanted to be a chef,

    特別是給一個希望成為廚師的孩子

  • than an Easy Bake Oven, right?

    有什麼比玩具烤箱組更棒的呢?

  • I mean, we all had those when we were little.

    我們小時候都曾有過這些東西

  • And he wanted one so badly.

    他也非常希望能有一個

  • But then, he started to realize something.

    但他之後發現一些事

  • In the commercials and on the boxes for the Easy Bake Oven,

    玩具烤箱的廣告及包裝盒

  • Hasbro marketed them specifically to girls.

    被Hasbro 設計地非常女性化

  • And the way that they did this

    他們的做法就是

  • was they would only feature girls on the boxes or in the commercials,

    在廣告及包裝盒上只放女孩的照片

  • and there would be flowery prints all over the ovens,

    而玩具烤箱表面也用了許多印花圖案

  • and it would be in bright pink and purple.

    顏色設計上用了亮眼的粉紅色及紫色

  • Very gender-specific colors to females, right?

    非常女性化的顏色,對吧?

  • So, it kind of was sending a message

    這樣的包裝似乎在傳遞著這樣的訊息

  • that only girls are supposed to cook.

    只有女孩該烹飪

  • Boys aren't.

    男孩則不

  • And this discouraged my brother a lot.

    這使我弟弟非常沮喪

  • He thought that he wasn't supposed to want to be a chef.

    他覺得他不應該想要成為一名廚師

  • because that was something girls did.

    因為那是女生的工作

  • Girls cooked, boys didn't.

    女生可以烹飪,但男生不行

  • Or so, the message that Hasbro was sending.

    Hasbro傳遞著這樣的訊息

  • And this got me thinking,

    這讓我覺得

  • "God, I wish there was a way I could change this,

    「天啊!我真希望自己可以改變這一切

  • that I could have my voice heard by Hasbro,

    讓 Hasbro 聽到我的聲音

  • so I could ask them and tell them

    我想告訴他們

  • what they were doing wrong

    他們這麼做是不對的

  • and ask them to change it."

    希望他們能有所改變」

  • And that got me thinking about a website

    於是我想到的一個網站

  • that I had learned about a few months prior

    一個我幾個月前聽說過的

  • called Change.org.

    叫做 Change.org

  • Change.org is an online petition-sharing platform,

    Change.org是一個線上請願平台

  • where you can create a petition

    任何人都可以發起請願

  • and share it across all these social media networks,

    藉由社群媒體把訊息分享出去

  • through Facebook, through Twitter,

    透過 Facebook、Twitter、

  • through YouTube, through Reddit, through Tumblr,

    YouTube、Reddit、Tumblr、

  • through whatever you can think of.

    任何你想得到的管道

  • And so, I created a petition,

    於是我發起了請願

  • along with a YouTube video that I added to the petition,

    搭配我的一支Youtube影片

  • basically asking Hasbro to change

    影片內容主要是希望 Hasbro

  • the way that they marketed it,

    改變他們行銷玩具烤箱的方式

  • in featuring boys in the commercials and on the boxes,

    讓男孩也出現在他們的廣告及包裝盒上

  • and most of all creating them in less gender-specific colors.

    用更中性化顏色設計烤箱

  • So, this petition started to take off,

    於是,請願正式開始

  • like humongously fast, you have no idea.

    你無法想像有多快我就

  • I was getting interviewed by all these

    開始受到媒體採訪

  • national news outlets and press outlets,

    國內新聞媒體和雜誌社都找上我

  • and it was amazing.

    那感覺這是棒透了

  • In three weeks, maybe three and a half,

    在三周內,或許是三周半內

  • I had 46,000 signatures on this petition.

    有46,000人連署參與我的請願

  • (Applause)

    (掌聲)

  • Thank you.

    謝謝

  • So, needless to say, it was crazy.

    可想而知,反應非常熱烈

  • Eventually, Hasbro themselves invited me

    最後Hasbro 邀請我

  • to their headquarters

    到他們的公司總部

  • so they could go and unveil

    他們親自向我展示

  • their new Easy Bake Oven product to me,

    全新設計的玩具烤箱

  • in black, silver and blue.

    顏色上使用黑、銀、藍

  • It was literally one of the best moments

    那真的是我生命中

  • of my life.

    最美好的一刻了

  • It was like "Willy Wonka and the Chocolate Factory."

    就像電影《歡樂糖果屋》

  • That thing was amazing.

    那真是棒透了

  • What I didn't realize at the time, however,

    當時我沒有意識到的是

  • was that I had become an activist.

    我已經變成一名積極分子

  • I could change something that, even as a kid,

    雖然只是個孩子,我也有能力改變事物

  • or maybe even especially as a kid,

    或許就是因為我是個小孩

  • my voice mattered.

    我的意見受到重視

  • And your voice matters, too!

    而你的意見也很重要

  • I want to let you know that it's not going to be easy,

    我要告訴你這一切並不容易

  • and it wasn't easy for me

    對我而言一點也不輕鬆

  • because I faced a lot of obstacles.

    過程中我面臨許多挫折

  • People online, and sometimes even in real life,

    鄉民,有時是生活周遭的人

  • were disrespectful to me and my family

    對我及我的家人很無禮

  • and talked about how the whole thing

    並評論我所做的整件事

  • was a waste of time,

    只是在浪費時間

  • and it really discouraged me.

    這真的讓我很難過

  • And actually, I have some examples

    事實上我有一些實例

  • because what's better revenge than displaying their idiocy?

    還有什麼會比把他們的愚昧公諸於世更好的復仇

  • So, let's see.

    讓我們瞧瞧

  • From username Liquidsword29,

    用戶Liquidsword29

  • interesting usernames we have here,

    好有趣的用戶名啊

  • "Disgusting liberal moms making their son's gay."

    他說 : 「噁心的自由主義媽媽會把兒子養成同性戀」

  • Liquidsword29, really? Really?

    Liquidsword29,認真的?

  • Okay, how about from Whiteboy77AGS,

    那 Whiteboy77AGS說了甚麼呢

  • "People always need something to 'female dog' about."

    「總有人會想理這些屁事」

  • From Jeffrey Gutierrez,

    Jeffrey Gutierrez 說

  • "OMG shut up! You just want money and attention."

    「天啊!閉嘴!你只是想要錢和關注」

  • So, it was comments like these

    很多評論都像這樣

  • that really discouraged me

    看到這些我很難過

  • from wanting to make change in the future

    我只是希望能對未來做些改變

  • because I thought,

    因為我覺得

  • "People don't care.

    「人們不在乎

  • People think it's a waste of time.

    大家覺得這只是浪費時間

  • And people are going to be disrespectful

    而許多人因此對我及我的家人

  • to me and my family."

    表現無禮的態度」

  • It hurt me.

    真的很傷人

  • And it made me think,

    這不禁讓我覺得

  • "What's the point in making change in the future?"

    「我想要做的這些改變又有甚麼意義?」

  • But then I started to realize something.

    但不久後我開始領悟到

  • Haters gonna hate.

    酸民只會酸

  • Come on, say it with me!

    來!跟我一起說!

  • One, two, three,

    1、2、3

  • Haters gonna hate!

    酸民只會酸!

  • So let your haters hate, you know what!

    那就讓他們自己去酸吧!

  • And make your change

    繼續做你的改變

  • because I know you can.

    我相信你可以的

  • I look out into this crowd,

    面向觀眾席

  • and I see 400 people who came out

    我看到400多人來到這

  • because they wanted to know

    因為你們想要知道

  • how they could make a change.

    如何做出改變

  • And I know that you can,

    我相信你們可以做到

  • and all of you watching at home can, too,

    還有那些在家看影片的人,你們也可以

  • because you have so much that you can do

    因為你們有許多可以做的事

  • and that you believe in.

    那些你堅信的事

  • And you can trade it across all the social media,

    你可以利用社群媒體散佈你的理念

  • through Facebook, through Twitter,

    透過Facebook、Twitter、

  • through YouTube, through Reddit, through Tumblr,

    YouTube、Reddit、Tumblr、

  • through whatever else you can think of.

    還有任何你想得到的管道

  • And you can make that change.

    你有能力發起改變

  • You can take what you believe in

    你可以把你深信不疑的事

  • and turn it into a cause and change it.

    變成實際的目標

  • And that spark that you've been hearing about all day today

    那些你心中想改變的事就像火花

  • you can use that spark that you have within you

    把你心中的火花

  • and turn it into a fire.

    點燃成一把大火吧

  • Thank you.

    謝謝

  • (Applause)

    (掌聲)

I'm McKenna Pope.

我是McKenna Pope

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B1 中級 美國腔 TED-Ed 玩具 改變 烤箱 廚師 烹飪

【TED-Ed】想做個積極的人?從改變你的玩具開始 (Want to be an activist? Start with your toys - McKenna Pope)

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    Shelly 發佈於 2016 年 03 月 14 日
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