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  • In many countries, DHL has more locations,

    在許多國家,DHL有更多的據點

  • more vehicles, and more employees

    更多的載具,以及更多的員工

  • That’s why DHL IS FASTER

    這就是為什麼,DHL比較快

  • However to communicate this with a classic advertising campaign

    然而,要用傳統廣告方法傳達這個訊息

  • is expensive.

    實在太貴了

  • So why couldn’t the competitors advertise for DHL.

    所以,為何不讓競爭對手來幫DHL打廣告呢?

  • For that purpose giant packages were taped all over with Thermo Active foil

    為此,我們把大包裹漆上熱感應塗料

  • and cooled down below the freezing point. (-4 C)

    並且冷卻至冰點以下

  • In this way the competitors picked up a black package that

    如此,競爭對手們拿到了黑色的包裹

  • that transformed back at temperatures above freezing

    在溫度回升超過冰點以後

  • and delivered the message in the most beautiful colors.

    就以最美麗的色彩呈現我們的要傳達的訊息

  • To addresses in the city that were not that easy to find.

    而要送達的地址也不是那麼好找

  • After all, they were paid reasonably,

    畢竟他們也拿到該拿的錢了

  • the result an innovative way to communicate

    這是個創新的溝通方式

  • and everyone played along.

    而大家也都欣然接受

  • Well, almost everyone.

    痾...大多數人啦...

  • Thank you very much.

    謝謝你們

In many countries, DHL has more locations,

在許多國家,DHL有更多的據點

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B1 中級 中文 包裹 對手 傳達 競爭 拿到 訊息

DHL 這招真是絕了!(Trojan Mailing)

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    Zenn 發佈於 2014 年 02 月 26 日
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