I imagine that right now you're feeling a bit like Alice, umm?

我想你現在應該覺得自己有點像愛麗絲吧？

Wait, do you still think Matrix parodies are cool?

不是吧，你真的覺得拿駭客任務當梗還好笑嗎？

We connect with friends on Facebook, search for information on Google,

用臉書跟朋友保持聯繫、在 Google 上面搜尋資訊

Wait, actually, how do these sites make money?

呃不對，那這些網站到底怎麼賺錢的？

I'll tell you. But you may not like where the rabbit hole goes.

讓我來告訴你吧，但是答案可能不是你想聽的

所以......我要選一個藥丸吃嗎？

Oh, no, these are my allergy medications.

This one's for pollen, and this one's for actos.

這是治花粉過敏的，這是糖尿病的

The truth is, these services aren't free at all.

事實上，這些網路服務根本不是免費的

You pay for them with your very identity.

When you use Facebook, they log everything you do.

你用臉書的時候，他們會記錄你做的所有事情

The pages you like, the people you interact with,

你按過讚的頁面、跟你有互動的臉友

Then they take that information, analyze it,

他們取得了這些資訊之後會分析它

and assemble a detailed profile of WHO YOU ARE.

然後做出一個非常詳細的檔案介紹你

They can even determine your risk tolerance or sexual orientation.

他們甚至可以知道你的風險耐受度或是性向

And then they sell that information to advertisers.

然後他們把這些敏感資訊賣給廣告商

我們需要一個願意冒險的同性戀，謝謝

This actually happened to a woman in Tampa.

是真的發生在坦帕 (美國佛羅里達州) 一位女性身上的事情

But come on, we all know they're showing us ads.

但是拜託，我們都知道他們會到處放廣告啊

Yeah, but we don&apos;t know how deep Facebook&apos;s tentacles really go.

是啊，但是我們不知道臉書的魔爪會伸到哪裡

then partner with firms that monitor what we do in the real world.

然後跟那些會在現實世界監視我們一舉一動的公司合作

Jacob liked the page Bacon is Bae last week.

Jacob 上禮拜按了 Bacon is Bae 的粉絲專頁讚

We showed him an ad for your double bacon heart attack burger.

我們給他看你們的雙層培根心臟病漢堡的廣告

This has got to be one of the most invasive advertising systems ever devised.

這絕對是最無所不在的廣告模式之一

Facebook connection determines who's the most vulnerable to an ad campaign

臉書上的連結網絡可以決定誰最容易受到廣告影響

then up their dosage till they buy even more.

然後丟更多廣告給他直到他買更多為止

Well, I'll simply delete my Facebook account.

這個嘛，那我只要刪掉臉書帳號就好啦

I'm gonna miss those ex-girlfriend pictures,

but it's worth it not to be tracked, right?

但是不被追蹤顯然比較值得，是吧？

Google doesn't just track you when you search.

Google 不只在你搜尋的時候追蹤你

Their tracking software is also installed on over 10 million websites.

他們的追蹤軟體也安裝在超過一千萬個網站上

So that health info you think you're looking up in private,

所以你以為你私底下在看的健康資訊

I know a drug company that would get rock-hard for that information.

我知道一間公司會因為這個資訊硬起來

Every time you write a gmail, watch a YouTube video, or use Google Maps,

每次你寫一封郵件、看一個 YouTube 影片，或是使用 Google 地圖

We don't even know the full extent of what Facebook and Google store, or what they do with it.

我們甚至不知道臉書跟 Google 儲存了多少我們的資料，也不知道他們拿那些資訊去做什麼

All we know is that they&apos;re collecting our data on an unprecedented scale

我們只知道他們以前所未見的規模蒐集我們的資訊

When we use these sites, we're not the customer, we are the product.

我們用這些網站的同時，我們不是客戶，而是產品

Hello Mitchell. I've been waiting for you.

Now you&apos;re parodying the second Matrix movie?

現在你們要搞笑模仿第二部《駭客任務》嗎？

He's the director of the MIT Center for Civic Media.

他是麻省理工學院公民媒體中心的主任

Mitchell, the fact that the sites are free is the problem.

Mitchell，問題就在於這些網站是免費的

we the users decided we would rather have free stuff than pay money for the services we used.

我們這些使用者決定我們寧願免費用網路也不要為我們使用的服務付錢

As a result, the websites have had to sell ads to make money.

結果就是這些網站必須靠賣廣告來賺錢

They target ads to us based on our preferences and our behavior online.

他們根據我們的喜好跟線上行為丟廣告給我們

And that means we're under constant surveillance,

in exchange for the services that we get for free.

One in six people on earth now has a Facebook account,

全世界每六個人之中就有一個有臉書帳號

and they make up 20% of all time spent online.

他們佔了所有人總上網時數的 20%

That's 1.6 billion people whose every move is being tracked by an online Big Brother that they chose to live on.

那是 16 億人，而他們的一舉一動都被一個線上老大哥監視著，但這也是大家自己選擇的

You want to know how much revenue your personal data is worth to Facebook?

想知道對臉書來說你的個資值多少錢嗎？

For every user they surveil, they make just 12 dollars.

對他們監視的每個使用者來說，他們一個人只值 12 塊美金

Your interests. Your personality. Your relationships. Your privacy.

你的興趣、個性、感情狀態、隱私

But you gave them all away just to avoid paying 12 dollars.

但是你卻輕易地把它們無償給掉了，只因為你可以不用付那 12 塊

我們每天都在上網，生活離不開臉書跟 Google，但是大家知道這些這麼萬能的服務為什麼免費嗎？或者說，它們真的免費嗎？ 1parody 0:19 parody 的中文不好翻，動詞的話意思是用很誇張的模仿方式來呈現一個作家、一部（電影）作品、一首歌、或一個（音樂、藝術）類型，或者單純只是「幽默地模仿」的意思。名詞就是「透過對一個作家、一部（電影）作品、一首歌、或一種特定（音樂、藝術）類型的模仿，所產生具有幽默搞笑效果的作品（可以是影片、音樂、聲音、跳舞等等）」。...