Some people think that there's a TED Talk formula:

有些人認為TED演講有一套公式：

「以激勵人心的行動呼籲作結」

事實上，如果你過度使用了那些技巧，

you're just going to come across as clichéd or emotionally manipulative.

你就只能表現出陳腔濫調和情緒操弄

But there is one thing that all great TED Talks have in common,

但是所有優秀的TED演講都有一個共同的特點，

and I would like to share that thing with you,

because over the past 12 years, I've had a ringside seat,

因為過去12年來，我坐在近距離，

listening to many hundreds of amazing TED speakers, like these.

聆聽了數百位令人驚艷的TED講者，像是這些。

I've helped them prepare their talks for prime time,

their secrets of what makes for a great talk.

And even though these speakers and their topics all seem

即使這幾位講者與他們的演講主題看起來都

they actually do have one key common ingredient.

他們確實都有一個共同的關鍵要素。

is to transfer into your listeners' minds an extraordinary gift—

是將一個特別的禮物轉移至聽眾的腦子裡...

a strange and beautiful object that we call an idea.

一種其妙又美麗的東西，我們稱之為「思想」

1,200 people, many of whom have never seen each other before,

這1,200人，絕大多數都沒有見過彼此，

are finding that their brains are starting to sync with Haley's brain

但他們的腦袋開始和 Haley 的腦袋同步，

They're literally beginning to exhibit the same brain-wave patterns.

他們真的開始顯現出相同的腦波模式

And I don't just mean they're feeling the same emotions.

我的意思不只是他們感到了相同的情緒，

There's something even more startling happening.

還有一件更令人吃驚的事情發生。

Let's take a look inside Haley's brain for a moment.

我們來看一下 Haley 的腦袋裡面。

There are billions of interconnected neurons in an impossible tangle.

這裡有無數相互連結的神經元在一個難以想像的團塊裡

A few million of them are linked to each other

幾百萬個神經元相互連結在一起，

在某種程度上，這描繪出了一個思想。

And incredibly, this exact pattern is being recreated in real time

而且難以置信的是，這個模式正即時地被再製

一個囊括幾百萬個神經元的模式

正透過意念被傳送至1,200個腦袋中，

just by people listening to a voice and watching a face.

僅因為人們聆聽一個聲音和觀看一張臉

但是等等...究竟什麼是「思想」？

Well, you can think of it as a pattern of information

你可以把它視為一種資訊的模式

that helps you understand and navigate the world.

「思想」擁有各種型態和尺寸，

Here are just a few examples shared from the TED stage.

Sir Ken Robinson: creativity is key to our kids' future.

Ken Robinson先生：創意是我們孩子未來的關鍵

is as important in education as literacy,

在教育裡的重要性和讀寫能力相當，

and we should treat it with the same status.

Elora Hardy: building from bamboo is beautiful.

Elora Hardy：使用竹子為建材的成果很出色

it's strong, it's elegant, it's earthquake-resistant.

Chimamanda Adichie: people are more than a single identity.

Chimamanda Adichie -- 人們擁有多於一種的身份

Chimamanda Adichie：單一故事創造出刻板印象，

and the problem with stereotypes is not that they are untrue,

但是刻板印象的問題不在於它們不是真的，

Collectively they form an amazingly complex structure

它們集體地形成一種驚人、複雜的結構，

And it is built up out of millions of individual ideas.

而這是由幾百萬個單獨的思想所構成

So, for example, if one little component of your worldview

所以，舉例來說，如果你的世界觀的一個小要素

But if another component of your worldview

但如果你的世界觀的另一個要素

why the ideas that make up your worldview are crucial.

為什麼構成你世界觀的概念是重要的

You need them to be as reliable as possible — a guide,

你需要它們盡量可靠 —— 一個指南，

to the scary but wonderful real world out there.

應付那個可怕但精彩奇妙的世界

Now, different people's worldviews can be dramatically different.

不同人的世界觀可能有極大差異

how does your worldview react when you see this image:

當你看到這個影像時，你的世界觀會如何反應：

Dalia Mogahed: 當你們看著我的時候，你在想什麼？

"A woman of faith," "an expert," maybe even "a sister"?

「有信仰的女人」、「一個專家」，甚至是「一個姊妹」？

或者是「受壓迫的」、「被洗腦的」、

there are millions of people out there who would react very differently.

數以百萬計的人們會反應得非常不同。

所以這就是為什麼「思想」如此重要

If communicated properly, they're capable of changing, forever,

如果正確地溝通，它們就能夠永遠地改變

and shaping their actions both now and well into the future.

以及形塑他們現在和未來的行動

Ideas are the most powerful force shaping human culture.

思想是形塑人類文化最強大的力量。

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