Innovation comes in two forms: it either takes something simple and makes it more advanced, such as multimedia messages to those self-deleting photos that you send to your friends, or innovation takes something complicated and simplifies it, such as DVDs to online streaming video.

創新有兩種形式：一種是將簡單的事物變得更先進，例如從多媒體訊息到你傳送給朋友的自動刪除照片；另一種是將複雜的事物變得簡單，例如從 DVD 到線上串流影片。